Persona Research

Is More Better?: Research Concerning the Impact of Multiple Photos on Perception of Persona Profiles

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Background: We investigate if and how more photos than a single headshot can heighten the level of information provided by persona profiles. We conduct eye-tracking experiments and qualitative interviews with variations in the photos: a single headshot, a headshot and images of the persona in different contexts, and a headshot with pictures of different people […]

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Imaginary People Representing Real Numbers: Generating Data-Driven Personas Using the APG System

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Using the APG system for automatic persona creation from real data is both a working system and an on-going research project. With APG, we have developed a methodology to automate the creating of imaginary people. These imaginary people are personas. We do this by processing complex behavioral and demographic data of social media audiences.

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