Created using ChatGPT-4 (February 2024). Here is the prompt: “Write a blog post about this: Four personas that run the society 1. Thinker 2. Creator 3. Doer 4. Decider Give examples of professions belonging to each persona, as well as details of the types of people belonging to the persona.” Manual edits (mostly minor wording […]
The Four Pillars of Society: Thinkers, Creators, Doers, and Deciders Read More »
Disclaimer: Parts of this blog post were written by ChatGPT (GPT-3.5). The author has verified the content for accuracy and fluency. The topic of leveraging Language Models (LLMs) for persona generation is undeniably intriguing. The application of cutting-edge deep learning techniques to automate the creation of personas opens up new possibilities for understanding user needs
Risks and limitations of LLM-generated personas Read More »
One of the main challenges in creating personas is deciding “where to draw the line”, i.e., making judgment calls of what information to include into the persona profiles and how many personas to create. Ideally, we’d include all the information that the eventual persona users need and nothing else. Ideally, we’d create as many personas
There Will Always Be Subpersonas Read More »
There are a few different ways that personas can be used for marketing purposes. One way is to use them to segment your target market and create targeted marketing campaigns. Another way is to use personas to create more personalized and targeted content. Lastly, personas can also be used to help you understand your target
How to use personas for marketing? Read More »
In one of our Monday meetings, our engineer Soon demoed OpenAI’s GPT-3 text generator. He used the example of generating questions about personas using the language model. All of us present at the meeting were quite impressed with the fluency and relevance of the results. In that same meeting, I suggested that we rotate blog
First AI-generated blog post in persona blog Read More »
An important observation: the value of personas in Web analytics is likely to increase with the current changes in digital privacy. This is because the platforms need to move into more non-personified systems and methods. Personas are exactly about this: making individual customer data aggregated. In fact, Google planned a system (that they already sort
Personas in the Era of Privacy-Protected User Analytics Read More »
Anna Holopainen asked this question on LinkedIn: What’s wrong with most buyer personas? Aka my favorite pet peeve 👇 She also provided an answer straight away, listing the following points. In the following, Anna’s points are shown in bold text, followed by my response in unbolded text. I found these points very fruitful for a
What’s Wrong with Personas? A Rebuttal to a Fair Question! Read More »
