Categories
Buyer Personas Persona Creation Personas User Personas

How to Create Personas? A List of Common Interview Questions

Creating Personas from Data

At Qatar Computing Research Institute, our persona team has developed a system for automatic persona generation (APG). The demo of this persona system is available online, and we have also posted about the various benefits of data-driven personas.

As a part of our persona research, we are interested in the information needs of persona end users. This means that professionals working in different domains want to have specific information in persona profiles.  For example, journalists want to know what type of news topics the persona consumes, while online marketers want to know what products the personas is likely to buy.