This post is co-authored with Noor-ul-Anam Ruqayya, a Software engineering graduate from the University of Karachi. Noor is currently working as a content writer and digital marketer.
What Are Buyer Personas?
Buyer personas, also known as marketing personas, can be defined as a general profile of your typical (or ideal) consumer.
Buyer personas are based on real data collected through market research or extracted from a customer database, for example, CRM (Customer Relationship Management) or Google Analytics.
In simple words, personas combine research-based data and educated guesses about your clients.
Among the three major types of business personas (user persona, buyer persona, and website persona), a buyer persona is the most popular. Its popularity stems from the fact that it helps marketers empathize with the customer and see them as more than cold data.
In this article, we will explain the step-by-step process to create buyer personas using HubSpot’s ‘Make my Persona’ tool. We’ll also discuss buyer personas in more detail and why they’re important in devising an inbound strategy.