All About the Name: Assigning Demographically Appropriate Names to Data-Driven Entities

All About the Name: Assigning Demographically Appropriate Names to Data-Driven Entities
All About the Name: Assigning Demographically Appropriate Names to Data-Driven Entities

In research led by Soon-gyo Jung, we develop a method for assigning demographically appropriate names to data-driven entities, such as personas, chatbots, and virtual agents.

The value of this method is removing the time-consuming human effort in this task.

To demonstrate our method, we collect four million user profiles with gender, age, and country information from an international online social network.

From this dataset, we obtain 1, 031, 667 unique names covering 3, 088 demographic group combinations that our method considers as gender, age, and nationality appropriate. A manual evaluation by raters from 34 countries shows a demographic appropriateness score of 85.6%.

The demographically appropriate names can be utilized for data-driven personas, virtual agents, chatbots, and other humanized entities.

Try the system out! https://quecst.qcri.org/tool/Name2GAN

Jung, S.G., Salminen, J., and Jansen, B. J. (2021) All About the Name: Assigning Demographically Appropriate Names to Data-Driven Entities. 54th Annual Hawaii International Conference on System Sciences (HICSS 2021) Koloa, Hawaii, United States. 5-8 Jan. 2021. p. 4034-4042

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