March 2020

Do your think your personas are stable? They probable aren’t!

In this research, we collect monthly content consumption and demographic data from YouTube over two years for a large media publisher. We use automation to generate 15 personas each month. Then, we examine the consistency of the generated personas over time. We find that there are 35 unique personas in total for the entire period. […]

Do your think your personas are stable? They probable aren’t! Read More »

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