Background

The "APG Team" is a hard-working research team at the Qatar Computing Research Institute, Hamad Bin Khalifa University. The Team has been actively contributing to data-driven persona research since 2016. This page contains the APG team's peer-reviewed research contributions (2016-2021) relating to personas. The yearly contribution numbers are as follows: 2016 (n = 3), 2017 (n = 7), 2018 (n = 12), 2019 (n = 10), 2020 (n = 19), and 2021 (n=16).

For research collaboration, please contact Dr. Jim Jansen, by email: bjansen@hbku.edu.qa.

Persona research contributions

• Kaate, I., Salminen, J., Jung, S.G., Almerekhi, H., and Jansen, B. J. (2023). How Do Users Perceive Deepfake Personas? Investigating the Deepfake User Perception and Its Implications for Human-Computer Interaction. In Proceedings of the 15th Biannual Conference of the Italian SIGCHI Chapter (CHItaly '23), Article 4, 1–12. https://doi.org/10.1145/3605390.3605397

• Salminen, J., Sengun, S., Santos, J. Jung, S.G., Nielsen, L., and Jansen, B. J.  (2023) The Choice of a Persona: An Inductive Analysis of Why Stakeholders Choose a Given Persona for a Design Tasks. In: Stephanidis C. et al. (eds) HCI International 2021 - Late Breaking Papers: Design and User Experience. HCII 2023. Lecture Notes in Computer Science. 

• Salminen, J., Jung, S.G., and Jansen, B. J. (2022) Creating More Personas Improves Representation of Demographically Diverse Populations: Implications Towards Interactive Persona Systems. NordiCHI 2022, 10-12 October 2022, Aarhus University, Denmark. Article No.: 12.

• ​Guan, K., Salminen, J. Jung, S.G., and Jansen, B. J. (2023) Leveraging Personas for Social Impact: A Review of Their Applications to Social Good in Design. International Journal of Human-Computer Interaction. DOI: 10.1080/10447318.2023.2247568

• Salminen, J., Santos, J., Jung, S.G., and Jansen, B. J. (2023) How Does an Imaginary Persona’s Attractiveness Affect Designers’ Perceptions and IT Solutions? An Experimental Study on Users’ Remote Working Needs. Information Technology and People. 36( 8), p. 196-225. https://doi.org/10.1108/ITP-09-2022-0729

• Kaate, I., Salminen, J., Santos, J., Olkkonen, R., Jung, S.G., and Jansen, B. J. (2023) The Realness of Fakes: Primary Evidence of the Effect of Deepfake Personas on User Perceptions in a Design Task. International Journal of Human Computer Studies. 178, Article 103096.

• Jansen, B. J., Jung, S.G., and Salminen, J. (2023) Finetuning Analytics Information Systems for a Better Understanding of Users: Evidence of Personification Bias on Multiple Digital Channels, Information Systems Frontiers. https://doi.org/10.1007/s10796-023-10395-5

• ​Salminen, J. O., Nielsen, L., Bahloul, M., Jørgensen, R.G., Santos, J. M., Jung, S.G., and Jansen, B. J. (2022). Persona Preparedness: A Survey Instrument for Measuring the Organizational Readiness for Deploying Personas. Information Technology and Management.

• ​Salminen, J., Jung, S.G., Nielsen, L., Şengün, S., and Jansen, B. J. (2022) How does varying the number of personas affect user perceptions and behavior? Challenging the ‘small personas’ hypothesis!. International Journal of Human-Computer Studies, 168, 102915.

• Salminen, J. O., Chhirang, K., Jung, S.G., Thirumuruganathan, S., Guan, K. W., and​ Jansen, B. J. (2022) Big Data, Small Personas: How Algorithms Shape the Demographic Representation of Data-Driven User Segments. Big Data. 10(4), 313–336. https://doi.org/10.1089/big.2021.0177

• Jansen, B. J., Jung, S. G., Nielsen, L., Guan, K., & Salminen, J. (2022). Strengths and Weaknesses of Three Common Approaches for the Creation of Personas: Strategies and Opportunities for Practical Employment. Pacific Asia Journal of the Association for Information Systems. 4(3), Article 1.

• Salminen, J., Şengün, S., Santos, J. M., Jung, S. G., and Jansen, B. J. (2022) Can Unhappy Pictures Enhance the Effect of Personas? A User Experiment. ACM Transactions on Computer-Human Interaction. 29(2), Article 14.

• Salminen, J., Guan, K., Jung, S.G., and Jansen, B. J. (2022) Use Cases for Design Personas: A Systematic Review and New Frontiers. 2022 ACM Conference on Human Factors in Computing Systems (CHI'22). 30 April – 6 May. New Orleans, USA. 21 pages.

• Jung, S.G., Salminen, J. and Jansen, B. J. (2022) Developing Persona Analytics Towards Persona Science. 27th Annual Conference on Intelligent User Interfaces. 22-25 March. Helsinki, Finland. p. 323-344.

• Salminen, J., Jung, S.G., Kamel, A. M., Santos, J. M., Kwak, H., An, J., and Jansen, B. J. (2022) Using Artificially Generated Pictures in Customer-facing Systems: An Evaluation Study with Data-Driven Personas. Behaviour & Information Technology. 41:5, 905-921. DOI:10.1080/0144929X.2020.1838610 

• ​Salminen, J., Chhirang, K., Jung, S.G., and Jansen, B. J. (2021) Helping Professionals Select Persona Interview Questions Using Natural Language Processing, INTERACT 2021 18th IFIP TC13 International Conference on Human–Computer Interaction. 30 Aug. - 3 Sept. Bari, Italy.

• Salminen, J., Sercan, S., Jung, S.G., and Jansen, B. J. (2021) Comparing Persona Analytics and Social Media Analytics for a User-Centric Task Using Eye-Tracking and Think-Aloud. CHItaly2021, 11-13 July 2021, Remote via Internet & ​Bozen-Bolzano, Italy.

• Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317. Data-Driven Personas on Amazon.

• Salminen, J., Jung, S.G., Santos, J., Kamel, A. M., and Jansen, B. J. (2021) Picturing It!: The Effect of Image Styles on User Perceptions of Personas. ACM CHI Conference on Human Factors in Computing Systems (CHI2021), Yokohama, Japan. 8-13 May. Article No.: 430.

• Jung, S.G., Salminen, J., and Jansen, B. J. (2021) Persona Analytics: Implementing Mouse-tracking for an Interactive Persona System. ACM CHI Conference on Human Factors in Computing Systems (CHI2021), Yokohama, Japan. 8-13 May. Article No.: 342.

• Salminen, J., Jung, S.G., Chhirang, K., and Jansen, B. J. (2021) Instilling Knowledge Claims of Personas from 346 Research Articles. ACM CHI Conference on Human Factors in Computing Systems (CHI2021), Yokohama, Japan. 8-13 May. Article No.: 450.

• Salminen, J., Nielsen, L., Jung, S.G., and Jansen, B. J. (2021) Towards a Measurement Scale of Organizational Readiness for Personas. ACM CHI Conference on Human Factors in Computing Systems (CHI2021), Yokohama, Japan. 8-13 May. Article No.: 384.

• Salminen, J., Jung, S.G., Chowdhury, S., Ramirez Robillos, D., and Jansen, B. J. (2021) The Ability of Personas: An Empirical Evaluation of Altering Incorrect Preconceptions About Users, International Journal of Human-Computer Studies, https://doi.org/10.1016/j.ijhcs.2021.102645

• Salminen, J., Guan, K., Jung, S. G., and Jansen, B. J. (2021) A Survey of 15 Years of Data-Driven Persona Development, International Journal of Human-Computer Interaction. DOI: 10.1080/10447318.2021.1908670

• Guan, K.W., Salminen, J., Nielsen, L., Jung, S.G., and Jansen, B. J. (2021) Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy. 54th Annual Hawaii International Conference on System Sciences (HICSS 2021) Koloa, Hawaii, United States. 5-8 Jan. 2021. p, 4446-4455. 

• Jansen, B. J., Jung, S.G., Salminen, J., Nielsen, L., and Guan, K.W. (2021) Strengths and Weaknesses of Persona Creation Methods: Guidelines for Novice and Experienced Users. 54th Annual Hawaii International Conference on System Sciences (HICSS 2021) Koloa, Hawaii, United States. 5-8 Jan. 2021. p. 4971-4980. 

• ​Jung, S.G., Salminen, J., and Jansen, B. J. (2021) All About the Name: Assigning Demographically Appropriate Names to Data-Driven Entities. 54th Annual Hawaii International Conference on System Sciences (HICSS 2021) Koloa, Hawaii, United States. 5-8 Jan. 2021. p. 4034-4042

• Salminen, J., Kaate, I., Sayed Kamel, A., Jung, S.G., and Jansen, B. J. (2021) How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising, International Journal of Human–Computer Interaction, 37:2, 141-155, DOI: 10.1080/10447318.2020.1809246 

• Jansen, B. J., Jung, S.G., and Salminen, J. (2020) From Flat File to Interface: Conceptual Synthesis of Personas and Analytics for Enhanced User Understanding. 83rd Annual Meeting of the Association for Information Science and Technology. Pittsburgh, PA, USA, 23-28 October 23-28. 1-11.

• Jansen, B. J., Salminen, J. O., & Jung, S. (2020). Making Meaningful User Segments from Datasets Using Product Dissemination and Product Impact. Data and Information Management. doi: https://doi.org/10.2478/dim-2020-0048

• Salminen, J., Jung, S.G., Chowdury, S.A., and Jansen, B. J. (2020) Rethinking Personas for Fairness: Algorithmic Transparency and Accountability in Data-Driven Personas. 22nd International Conference on Human-Computer Interaction (HCII2020). Copenhagen, Denmark, 19-24 July 2020. 82-100.

• Salminen, J., Rao, R.G., Jung, S.G., Chowdury, S.A., and Jansen, B. J. (2020) Enriching Social Media Personas with Personality Traits: A Deep Learning Approach Using the Big Five Classes. 22nd International Conference on Human-Computer Interaction (HCII2020). Copenhagen, Denmark, 19-24 July 2020. 101-120.

• Salminen, J., Guan, K., Nielsen, L., Jung, S.G., and Jansen, B. J. (2020) A Template for Data-Driven Personas: Analyzing 31 Quantitatively Oriented Persona Profiles. 22nd International Conference on Human-Computer Interaction (HCII2020). Copenhagen, Denmark, 19-24 July 2020. 125-144.

• Salminen, J., Santos, J. M., Kwak, H., An, J., Jung, S.G., and Jansen, B. J. (2020) Persona Perception Scale: Development and Exploratory Validation of an Instrument for Evaluating Individuals' Perceptions of Personas. International Journal of Human-Computer Studies, (141), Article 102437. https://doi.org/10.1016/j.ijhcs.2020.102437

• Salminen, J., Jung, S., Chowdhury, S. A., Sengün, S., & Jansen, B. J. (2020, April 25). Personas and Analytics: A Comparative User Study of Efficiency and Effectiveness for a User Identification Task. Proceedings of the ACM Conference of Human Factors in Computing Systems (CHI’20). https://doi.org/10.1145/3313831.3376770

• Salminen, J., Guan, K., Jung, S.-G., Chowdhury, S. A., & Jansen, B. J. (2020). A Literature Review of Quantitative Persona Creation. CHI ’20: Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems, 1–14. https://doi.org/10.1145/3313831.3376502

• Salminen, J., Vahlo, J., Koponen, A., Jung, S.-G., Chowdhury, S. A., & Jansen, B. J. (2020). Designing Prototype Player Personas from a Game Preference Survey. Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems Extended Abstracts, 1–8. https://doi.org/10.1145/3334480.3382785

• Salminen, J., Froneman, W., Jung, S., Chowdhury, S., & Jansen, B. J. (2020). The Ethics of Data-Driven Personas. Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems Extended Abstracts, 1–9. https://doi.org/10.1145/3334480.3382790

• Salminen, J., Jung, S., Santos, J. M., Chowdhury, S., & Jansen, B. J. (2020). The Effect of Experience on Persona Perceptions. Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems Extended Abstracts, 1–9. https://doi.org/10.1145/3334480.3382786

• Salminen, J., Kaate, I., Sayed Kamel, A., Jung, S.G., and Jansen, B. J. (2021) How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising, International Journal of Human–Computer Interaction, 37:2, 141-155, DOI: 10.1080/10447318.2020.1809246

• Jansen, B. J., Salminen, J. O., & Jung, S.-G. (2020). Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics. Data and Information Management, 4(1), 1–17. https://doi.org/10.2478/dim-2020-0005

• Salminen, J., Liu, Y.H., Şengün, S., Santos, J., Jung, S.G., and Jansen, B. J. (2020) The Effect of Numerical and Textual Information on Visual Engagement and Perceptions of AI-Driven Persona Interfaces. ACM Conference on Intelligent User Interfaces (IUI 2020), Cagliari, Italy. 17-20 March, 357–368.

• Jung, S.-G., Salminen, J., & Jansen, B. J. (2020). Giving Faces to Data: Creating Data-Driven Personas from Personified Big Data. Proceedings of the 25th International Conference on Intelligent User Interfaces Companion, 132–133. https://doi.org/10.1145/3379336.3381465

• Salminen, J., Jung, S.-G., & Jansen, B. J. (2020). Explaining Data-Driven Personas. Proceedings of the Workshop on Explainable Smart Systems for Algorithmic Transparency in Emerging Technologies Co-Located with 25th International Conference on Intelligent User Interfaces (IUI 2020), 7. https://doi.org/urn:nbn:de:0074-2582-4

• Jung, S.G., Salminen, J., and Jansen, B. J. (2020) Giving Faces to Data: Creating Data-Driven Personas from Personified Big Data. ACM Conference on Intelligent User Interfaces (IUI2020)(Demo Paper), Cagliari, Italy. 17-20 March, 132–133.
   
• Salminen, J., Santos, J., Jung, S. G., Eslami, M. and Jansen, B. J. (2020) Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Personas. International Journal of Human-Computer Interaction, 36(8), 788-800.

• Salminen, J., Santos, J., Jung, S. G., and Jansen, B. J. (2020) Does a Smile Matter if the Person Is Not Real?: The Effect of a Smile and a Stock Photo on Persona Perceptions. International Journal of Human-Computer Interaction, 36(6), 568-590.

• Salminen, J., Jung, S.-G., Santos, J. M., & Jansen, B. J. (2019). The Effect of Smiling Pictures on Perceptions of Personas. In Adjunct Publications of the 27th Conference on User Modeling, Adaptation and Personalization (UMAP’19). Larnaca, Cyprus: ACM.

• Jung, S.G., Salminen, J., and Jansen, B. J. (2019) Personas Changing Over Time: Analyzing Variations of Data-Driven Personas During a Two-Year Period. ACM CHI Conference on Human Factors in Computing Systems (CHI2019) (Extended Abstract), Glasgow, United Kingdom, 4-9 May. Paper No. LBW2714.

• Jansen, B. J., Jung, S.G., and Salminen, J., and (2019) Creating Manageable Persona Sets from Large User Populations. ACM CHI Conference on Human Factors in Computing Systems (CHI2019) (Extended Abstract), Glasgow, United Kingdom, 4-9 May. Paper No. LBW2713.

• Salminen, J., Jung, S.G., and Jansen, B. J. (2019) Detecting Demographic Bias in Automatically Generated Personas. ACM CHI Conference on Human Factors in Computing Systems (CHI2019) (Extended Abstract), Glasgow, United Kingdom, 4-9 May. Paper No. LBW0122.

• Salminen, J., Jung, S.G., An, J., Kwak, H., Nielsen, L., and Jansen, B. J. (2019) Confusion and Information Triggered by Photos in Persona Profiles. International Journal of Human-Computer Studies. 129 (2019), 1-14.

• Salminen, J., Jung, S.-G. and Jansen, B. J. (2019). The Future of Automatic Persona Generation: A Marriage of Online Analytics and Human-Driven Data Representations. In Proceedings of the 21st International Conference on Enterprise Information Systems (ICEIS2019). Heraklion, Crete, Greece.

• Salminen, J., Sengun, S., Jung, S.G., and Jansen, B. J. (2019) Design Issues in Automatically Generated Persona Profiles: A Qualitative Analysis from 38 Think-Aloud Transcripts. The ACM SIGIR Conference on Human Information Interaction and Retrieval (CHIIR2019). Glasgow, UK. 10-14 March. 225-229.

• Salminen, J., Jansen, B. J., An, J., Kwak, H. and Jung, S. G. (2018) Automatic Persona Generation for Online Content Creators: Conceptual Rationale and a Research Agenda​. Personas: User Focused Design. 1, 1, Article 1, 135-160.

• Salminen, J., Şengün, S., Kwak, H., Jansen, B. J., An, J., Jung, S., Vieweg, S., and Harrell, F. (2018). From 2,772 segments to five personas: Summarizing a diverse online audience by generating culturally adapted personas. First Monday, 23(6).

• An, J., Kwak, H., Salminen, J., Jung, S.G., and Jansen, B. J. (2018) Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data. Social Network Analysis and Mining. 8(1), 54.

• Jansen, B. J., Jung, S.G., Salminen, J., An, J. and Kwak, H. (2018) Combining Behavioral and Demographic Information to Segment Online Audiences: Experiments with a YouTube Channel. 5th International Conference 'Internet Science' (INSCI'2018) St. Petersburg, Russia, 24-26 October. 141-153.

• Salminen, J., Kwak, H., An, J., Jung, S.G., and Jansen, B. J. (2018) Are personas done? Evaluating their usefulness in the age of digital analytics. Persona Studies. 4, 2, 47-65.

• An, J., Kwak, H., Salminen, J., Jung, S.G., and Jansen, B. J. (2018) Imaginary People Representing Real Numbers: Generating Personas from Online Social Media Data. ACM Transactions on the Web. 12, 4, Article 27.

• Jung, S.G., An, J., Salminen, J., Kwak, H., and Jansen, B. J. (2018) Assessing the Accuracy of Four Popular Face Recognition Tools for Inferring Gender, Age, and Race (Short Paper), International AAAI Conference on Web and Social Media (ICWSM 2018), Stanford, CA, USA, 25-28 June .

• Jung, S.G., Salminen, J., An, J., Kwak, H., and Jansen, B. J. (2018) Automatically Conceptualizing Social Media Analytics Data via Personas (Demo Paper), International AAAI Conference on Web and Social Media (ICWSM 2018), Stanford, CA, USA, 25-28 June.

• Salminen, J., Nielsen, L., An, J., Jung, S.G., Kwak, H., and Jansen, B. J. (2018) Is More Better?”: Impact of Multiple Photos on Perception of Persona Profiles. ACM CHI Conference on Human Factors in Computing Systems (CHI2018), Montréal, Canada, 21-26 April.

• Salminen, J., Kwak, H., Santos, J. M., Jung, S.G., An, J., and Jansen, B. J. (2018) Persona Perception Scale: Developing and Validating an Instrument for Human-Like Representations of Data. ACM CHI Conference on Human Factors in Computing Systems (CHI2018) (Extended Abstract), Montréal, Canada, 21-26 April.

• Salminen, J., Jung, S.G., An, J., Kwak, H., and Jansen, B. J. (2018) Findings of a User Study of Automatically Generated Personas. ACM CHI Conference on Human Factors in Computing Systems (CHI2018) (Extended Abstract), Montréal, Canada, 21-26 April.

• Jung, S.G., Salminen, J., An, J., Kwak, H., and Jansen, B. J. (2018) Automatic Persona Generation (APG): A Rationale and Demonstration, ACM SIGIR Conference on Human Information Interaction and Retrieval (CHIIR2018) (Demo), New Brunswick, New Jersey, USA, 11-15 March.

• Salminen, J., Jansen, B. J., An, J., Jung, S.G., Nielsen, L., and Kwak, H. (2018) Fixation and Confusion – Investigating Eye-tracking Participants’ Exposure to Information in Personas. ACM SIGIR Conference on Human Information Interaction and Retrieval (CHIIR2018), New Brunswick, New Jersey, USA, 11-15 March.

• Jansen, B. J., Jung, S.G., Salminen, J., An, J., and Kwak, H. (2017) Leveraging Social Analytics Data for Identifying Customer Segments for Online News Media," 2017 IEEE/ACS 14th International Conference on Computer Systems and Applications (AICCSA), Hammamet, Tunisia, 2017, pp. 463-468, doi: 10.1109/AICCSA.2017.64.

• Jung, S., An, J., Kwak, H. Ahmad, M., and Jansen, B. J. (2017) Inferring social media users’ demographics from profile pictures: A Face++ analysis on Twitter users. International Conference on Electronic Business (ICEB 2017), Dubai, UAE. 4-8 December.

• Jansen, B. J., An, J., Kwak, H., Salminen, J.O., and Jung, S.G. (2017) Viewed by Too Many or Viewed Too Little: Using Information Dissemination for Audience Segmentation. Association for Information Science and Technology Annual Meeting 2017 (ASIST2017). Washington, DC. p. 189-196. 27 October - 1 November.

• Salminen, J., Şengün, S., Kwak, H., and Jansen, B. J., An, J., Jung, S.G., Vieweg, S., and Harrell, F. (2017) Generating Cultural Personas From Social Data: A Perspective of Middle Eastern Users. The Fourth International Symposium on Social Networks Analysis, Management and Security (SNAMS-2017). Prague, Czech Republic, p. 120-125. 21-23 August.

• An, J., Kwak, H., and Jansen, B. J. (2017) Personas for Content Creators via Decomposed Aggregate Audience Statistics. Advances in Social Network Analysis and Mining (ASONAM 2017). Sydney, Australia, p. 632-635. 31 Jul - 3 August.

• Jung, S., An, J., Kwak, H., Ahmad, M., Nielsen, L., and Jansen, B. J. (2017) Persona Generation from Aggregated Social Media Data. ACM Conference on Human Factors in Computing Systems 2017 Extended Abstracts (CHI2017). 6-11 May.

• Kwak, H., An, J., and Jansen, B. J. (2017) Automatic Generation of Personas Using YouTube Social Media Data. Hawaii International Conference on System Sciences (HICSS-50). Waikoloa, Hawaii. p. 833-842. 4-7 January.

• An, J., Kwak, H., and Jansen, B. J. (2016) Validating Social Media Data for Automatic Persona Generation. The Second International Workshop on Online Social Networks Technologies (OSNT-2016), 13th ACS/IEEE International Conference on Computer Systems and Applications AICCSA 2016. 29 November - 2 December.

• An, J., Cho, H.Y., Kwak, H., and Jansen, B. J. (2016) Towards Automatic Persona Generation Using Social Media. The Third International Symposium on Social Networks Analysis, Management and Security (SNAMS 2016), The 4th International Conference on Future Internet of Things and Cloud. 22-24 August.

• An, J., Haewoon, K., Cho, H., Hassen, M.Z., and Jansen, B. J. (2016) Efforts Towards Automatically Generating Personas in Real-time Using Actual User Data. Qatar Foundation Annual Research Conference 2016 (ARC'16), Doha, Qatar. 22 March.