{"id":973,"date":"2020-10-01T15:50:36","date_gmt":"2020-10-01T12:50:36","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=973"},"modified":"2021-03-18T12:00:00","modified_gmt":"2021-03-18T09:00:00","slug":"personas-for-book-on-data-driven-personas","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/personas-for-book-on-data-driven-personas\/","title":{"rendered":"Personas for Book on Data-Driven Personas"},"content":{"rendered":"<p>For our forthcoming book, &#8220;Data-Driven Personas&#8221;, we have three personas that we are using to design the book&#8217;s content.<\/p>\n<figure id=\"attachment_974\" aria-describedby=\"caption-attachment-974\" style=\"width: 958px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-974\" src=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/10\/personas_for_book.jpg?resize=958%2C750&#038;ssl=1\" alt=\"Personas for Data-Driven Personas\" width=\"958\" height=\"750\" srcset=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/10\/personas_for_book.jpg?w=958&amp;ssl=1 958w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/10\/personas_for_book.jpg?resize=300%2C235&amp;ssl=1 300w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/10\/personas_for_book.jpg?resize=768%2C601&amp;ssl=1 768w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/><figcaption id=\"caption-attachment-974\" class=\"wp-caption-text\">Personas for Data-Driven Personas book.<\/figcaption><\/figure>\n<p><span style=\"text-decoration: underline;\">Data-Driven Personas<\/span><br \/>\nby Bernard J. Jansen, Joni O. Salminen, Kathleen Guan, and Soon-Gyo Jung Hamad Bin Khalifa University (HBKU) and Georgetown University.\u00a0Synthesis Lectures on Human-Centered Informatics<br \/>\nMorgan &amp; Claypool Publishers<\/p>\n<p><a href=\"https:\/\/persona.qcri.org\/blog\/chapters-for-data-driven-personas-a-morgan-claypool-publication\/\">Chapters for Data-Driven Personas, a Morgan-Claypool Publication<\/a> https:\/\/persona.qcri.org\/blog\/chapters-for-data-driven-personas-a-morgan-claypool-publication\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/acknowledgements-for-data-driven-personas-a-morgan-claypool-publication\/\">Acknowledgements for Data-Driven Personas, a Morgan-Claypool Publication<\/a> https:\/\/persona.qcri.org\/blog\/acknowledgements-for-data-driven-personas-a-morgan-claypool-publication\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-book-for-sam-the-system-designer\/\">Update \u2013 Data-Driven Personas Book for Sam, the system designer<\/a> https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-book-for-sam-the-system-designer\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-books-for-ting\/\">Update Data-Driven Personas Book for Ting, the researcher<\/a> https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-books-for-ting\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-book\/\">Update \u2013 Data-Driven Personas book for Kristi, the professor<\/a> https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-book\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For our forthcoming book, &#8220;Data-Driven Personas&#8221;, we have three personas that we are using to design the book&#8217;s content. Data-Driven Personas by Bernard J. Jansen, Joni O. Salminen, Kathleen Guan, and Soon-Gyo Jung Hamad Bin Khalifa University (HBKU) and Georgetown University.\u00a0Synthesis Lectures on Human-Centered Informatics Morgan &amp; Claypool Publishers Chapters for Data-Driven Personas, a Morgan-Claypool [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[152,153,147,4,2],"tags":[399,132,42,156,157,158,159,160,161,162,163,164,165,166,26,21,60,39,33,22],"class_list":["post-973","post","type-post","status-publish","format-standard","hentry","category-hci-and-data-driven-personas","category-hci-and-personas-analytics","category-hci-design-technique","category-persona-analytics","category-personas","tag-buyer-personas-book","tag-data-driven-persona-book","tag-hci","tag-hci-and-data-driven-personas","tag-hci-and-personas","tag-hci-and-personas-analytics","tag-hci-audience-understanding","tag-hci-customer-understanding","tag-hci-design-technique","tag-hci-user-understanding","tag-human-computer-interaction-user-understanding-technique","tag-human-computer-interaction","tag-human-computer-interaction-design","tag-human-computer-interaction-design-technique","tag-marketing-personas","tag-persona-analytics","tag-persona-development","tag-persona-research","tag-personas","tag-value-of-personas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personas for Book on Data-Driven Personas &#8211; 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