{"id":872,"date":"2020-05-31T09:17:16","date_gmt":"2020-05-31T06:17:16","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=872"},"modified":"2021-03-18T12:26:12","modified_gmt":"2021-03-18T09:26:12","slug":"with-apg-you-can-increase-or-reduce-the-number-of-personas-in-real-time","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/with-apg-you-can-increase-or-reduce-the-number-of-personas-in-real-time\/","title":{"rendered":"With APG, you can increase or reduce the number of personas in real time!"},"content":{"rendered":"

APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web\/social media analytics.<\/em><\/p>\n

APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and segment sizes represented by the personas, … all done in a privacy-preserving process using only aggregated data.<\/p>\n

With APG, the persona profile is the interface to a full stack persona analytics system, combining the empathy of personas with the rationality of analytics.<\/p>\n

So, with APG, you get SO MUCH more than a persona profile!<\/p>\n

For example, APG affords the ability to increase or reduce the number of personas in real time!<\/p>\n

\"APG
APG affords the ability to increase or reduce the number of personas in real time!<\/figcaption><\/figure>\n

This is a value enhancing feature relative to flat persona profiles or complex analytics systems of APG<\/a>!<\/p>\n

Better personas! Better decisions! Better results!<\/strong><\/p>\n

APG is data-intensive!<\/a> APG is fast!<\/a> APG personas are rich!<\/a>\u00a0<\/strong><\/p>\n

Want to read more about APG<\/a>?<\/h3>\n

Jung, S., An, J., Kwak, H., Ahmad, M., Nielsen, L., and\u00a0Jansen, B. J.\u00a0 (2017) Persona Generation from Aggregated Social Media Data<\/a>. ACM Conference\u00a0Extended Abstracts\u00a0on Human Factors in Computing Systems 2017 (CHI2017). Denver, Colorado. p. 1748-1755. 6-11 May.<\/p>\n

Jansen, B. J., Salminen, J., and Jung, S.G. (2020)\u00a0Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics<\/a>.\u00a0Data and Information Management<\/u>. 4(1), 1-17.\u00a0 https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml<\/a><\/p>\n

Contact me to get going w\/APG!<\/h3>\n

Dr. Jim Jansen, email: bjansen@hbku.edu.qa<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web\/social media analytics. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and 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