{"id":852,"date":"2020-05-27T15:07:17","date_gmt":"2020-05-27T12:07:17","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=852"},"modified":"2021-03-18T21:58:18","modified_gmt":"2021-03-18T18:58:18","slug":"what-do-you-get-in-an-apg-persona-profile","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/what-do-you-get-in-an-apg-persona-profile\/","title":{"rendered":"What do you get in an APG persona profile?"},"content":{"rendered":"<p><em>APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web\/social media analytics.<\/em><\/p>\n<p>APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and segment sizes represented by the personas, &#8230; all done in a privacy-preserving process using only aggregated data.<\/p>\n<p>We sometimes hear two myths about about data-driven personas.<\/p>\n<ul>\n<li><strong>Myth One: Data-driven personas are not as rich as those created by non-algorithmic methods.<\/strong><\/li>\n<li><strong>Myth Two: Data-driven personas do not represent the underlying analytic numbers.<\/strong><\/li>\n<\/ul>\n<p>Let&#8217;s put both these myths to bed now!<\/p>\n<p><!--more--><\/p>\n<p>Here is what you get in a data-driven persona profile created by APG!<\/p>\n<figure id=\"attachment_855\" aria-describedby=\"caption-attachment-855\" style=\"width: 903px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-855\" src=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/05\/apg_persona_features.jpg?resize=903%2C718&#038;ssl=1\" alt=\"APG Data-Driven Persona Profile\" width=\"903\" height=\"718\" srcset=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/05\/apg_persona_features.jpg?w=903&amp;ssl=1 903w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/05\/apg_persona_features.jpg?resize=300%2C239&amp;ssl=1 300w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/05\/apg_persona_features.jpg?resize=768%2C611&amp;ssl=1 768w\" sizes=\"auto, (max-width: 903px) 100vw, 903px\" \/><figcaption id=\"caption-attachment-855\" class=\"wp-caption-text\">APG Data-Driven Persona Profile<\/figcaption><\/figure>\n<ol>\n<li><strong>Name<\/strong> \u2013 a chronological gender, age, and country appropriate name<\/li>\n<li><strong>Photo<\/strong> \u2013 a chronological gender, age, and country appropriate photo<\/li>\n<li><strong>Description<\/strong> \u2013 a short description of the persona including online habits<\/li>\n<li><strong>Job<\/strong> \u2013 the persona\u2019s most likely job<\/li>\n<li><strong>Education Level<\/strong> \u2013 the persona\u2019s most likely educational level<\/li>\n<li><strong>Relationship Status<\/strong> \u2013 the persona\u2019s most likely relationship status<\/li>\n<li><strong>Audience Size<\/strong> \u2013 the customer segment size that the persona is representing<\/li>\n<li><strong>Gender<\/strong> \u2013 the persona\u2019s most likely gender<\/li>\n<li><strong>Age<\/strong> \u2013 the persona\u2019s most likely age<\/li>\n<li><strong>Nationality<\/strong> \u2013 the persona\u2019s most likely nationality<\/li>\n<li><strong>Loyalty Rating<\/strong> \u2013 a three-level rating of the persona\u2019s loyalty to the business<\/li>\n<li><strong>Sentiment Analysis<\/strong> \u2013 the persona\u2019s sentiment toward social media content from the business<\/li>\n<li><strong>Social Media Conversations<\/strong> \u2013 the social media conversations that the persona has engaged in or viewed<\/li>\n<li><strong>Filter of social media conversations by topic, sentiment, or similarity<\/strong> \u2013 filtering of the persona\u2019s social media conversations<\/li>\n<li><strong>Hate filter<\/strong> \u2013 a filter to see the personas \u2018nice\u2019\/\u2019not so nice\u2019 comments<\/li>\n<li><strong>Refresh social media conversations<\/strong> \u2013 a refresh option for new social media conversations that the persona has engaged in or viewed<\/li>\n<li><strong>Interests<\/strong> \u2013 the persona\u2019s interests as expressed via online engagement<\/li>\n<li><strong>Engagement<\/strong> \u2013 the online content, products, or services from the business that the persona has engaged with<\/li>\n<li><strong>Timeline<\/strong> \u2013 a chronological graph of the persona\u2019s engagement with the company since the first data collection<\/li>\n<li><strong>Print the profile<\/strong> \u2013 ability to print the persona profile<\/li>\n<\/ol>\n<p style=\"text-align: center;\"><strong>Rich!\u00a0<\/strong><strong>Representative!\u00a0<\/strong><strong>Responsive!<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Better personas! Better decisions! Better results!<\/strong><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/persona.qcri.org\/blog\/apg-a-data-intensive-persona-system\/\">APG is data-intensive!<\/a> <a href=\"https:\/\/persona.qcri.org\/blog\/apg-creating-personas-fast\/\">APG is fast!<\/a><\/strong><\/p>\n<h3>Want to read more about <a href=\"https:\/\/persona.qcri.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">APG<\/a>?<\/h3>\n<p>Jung, S., An, J., Kwak, H., Ahmad, M., Nielsen, L., and\u00a0Jansen, B. J.\u00a0 (2017) <a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/jjansen_personas_chi2017.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Persona Generation from Aggregated Social Media Data<\/a>. ACM Conference\u00a0Extended Abstracts\u00a0on Human Factors in Computing Systems 2017 (CHI2017). Denver, Colorado. p. 1748-1755. 6-11 May.<\/p>\n<h3>Contact me to get going w\/APG!<\/h3>\n<p style=\"text-align: center;\">Dr. Jim Jansen, email: bjansen@hbku.edu.qa<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web\/social media analytics. APG uses this analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,2],"tags":[446,173,445,444,18,171,447,174,172,129,23,167,168,169,177],"class_list":["post-852","post","type-post","status-publish","format-standard","hentry","category-persona-system","category-personas","tag-apg","tag-auto-persona","tag-data-driven-persona","tag-data-personas","tag-data-driven-personas","tag-how-to-use-personas","tag-persona-behaviors","tag-persona-generator","tag-persona-interview","tag-persona-profiles","tag-persona-system","tag-persona-theory","tag-primary-persona","tag-secondary-persona","tag-user-persona-interview-questions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What do you get in an APG persona profile? &#8211; The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/what-do-you-get-in-an-apg-persona-profile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What do you get in an APG persona profile? &#8211; The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"APG is a data-intensive system that automatically creates rich personas representing customer segments by employing web\/social media analytics. 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