{"id":849,"date":"2020-05-26T16:14:10","date_gmt":"2020-05-26T13:14:10","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=849"},"modified":"2021-03-12T14:33:12","modified_gmt":"2021-03-12T11:33:12","slug":"data-driven-personas-part-of-synthesis-lectures-on-human-centered-informatics","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/data-driven-personas-part-of-synthesis-lectures-on-human-centered-informatics\/","title":{"rendered":"Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics"},"content":{"rendered":"<p>Heads up! Coming soon!<\/p>\n<p>Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics<\/p>\n<figure id=\"attachment_850\" aria-describedby=\"caption-attachment-850\" style=\"width: 780px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-850\" src=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/05\/morgan_claypool_series.jpg?resize=780%2C509&#038;ssl=1\" alt=\"Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics\" width=\"780\" height=\"509\" srcset=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/05\/morgan_claypool_series.jpg?w=780&amp;ssl=1 780w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/05\/morgan_claypool_series.jpg?resize=300%2C196&amp;ssl=1 300w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/05\/morgan_claypool_series.jpg?resize=768%2C501&amp;ssl=1 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><figcaption id=\"caption-attachment-850\" class=\"wp-caption-text\">Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics<\/figcaption><\/figure>\n<p>The APG Team is writing a book on Data-Driven Personas, to be published by Morgan &amp; Claypool!<\/p>\n<p>In the meantime, you can read up on the benefits of data-driven personas and especially ones created by <a href=\"https:\/\/persona.qcri.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">APG<\/a>.<\/p>\n<p>Jansen, B. J., Salminen, J., and Jung, S.G. (2020)\u00a0<a href=\"https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml\" target=\"_blank\" rel=\"noopener noreferrer\">Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics<\/a>.\u00a0<u>Data and Information Management<\/u>. 4(1), 1-17.\u00a0 <a href=\"https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml<\/a><\/p>\n<p><a href=\"https:\/\/persona.qcri.org\/blog\/chapters-for-data-driven-personas-a-morgan-claypool-publication\/\">Chapters for Data-Driven Personas, a Morgan-Claypool Publication<\/a> https:\/\/persona.qcri.org\/blog\/chapters-for-data-driven-personas-a-morgan-claypool-publication\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/acknowledgements-for-data-driven-personas-a-morgan-claypool-publication\/\">Acknowledgements for Data-Driven Personas, a Morgan-Claypool Publication<\/a> https:\/\/persona.qcri.org\/blog\/acknowledgements-for-data-driven-personas-a-morgan-claypool-publication\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-book-for-sam-the-system-designer\/\">Update \u2013 Data-Driven Personas Book for Sam, the system designer<\/a> https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-book-for-sam-the-system-designer\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-books-for-ting\/\">Update Data-Driven Personas Book for Ting, the researcher<\/a> https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-books-for-ting\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-book\/\">Update \u2013 Data-Driven Personas book for Kristi, the professor<\/a> https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-book\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/personas-for-book-on-data-driven-personas\/\">Personas for Book on Data-Driven Personas<\/a> https:\/\/persona.qcri.org\/blog\/personas-for-book-on-data-driven-personas\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heads up! Coming soon! Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics The APG Team is writing a book on Data-Driven Personas, to be published by Morgan &amp; Claypool! In the meantime, you can read up on the benefits of data-driven personas and especially ones created by APG. Jansen, B. J., Salminen, J., and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[132,42,156,157,158,159,160,161,162,163,164,165,166,26,21,60,39,33,22],"class_list":["post-849","post","type-post","status-publish","format-standard","hentry","category-persona-research","tag-data-driven-persona-book","tag-hci","tag-hci-and-data-driven-personas","tag-hci-and-personas","tag-hci-and-personas-analytics","tag-hci-audience-understanding","tag-hci-customer-understanding","tag-hci-design-technique","tag-hci-user-understanding","tag-human-computer-interaction-user-understanding-technique","tag-human-computer-interaction","tag-human-computer-interaction-design","tag-human-computer-interaction-design-technique","tag-marketing-personas","tag-persona-analytics","tag-persona-development","tag-persona-research","tag-personas","tag-value-of-personas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics &#8211; The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/data-driven-personas-part-of-synthesis-lectures-on-human-centered-informatics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics &#8211; The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"Heads up! 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Data-Driven Personas, part of Synthesis Lectures on Human-Centered Informatics The APG Team is writing a book on Data-Driven Personas, to be published by Morgan &amp; Claypool! In the meantime, you can read up on the benefits of data-driven personas and especially ones created by APG. Jansen, B. 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