{"id":773,"date":"2020-05-23T13:13:19","date_gmt":"2020-05-23T10:13:19","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=773"},"modified":"2020-05-26T10:30:20","modified_gmt":"2020-05-26T07:30:20","slug":"how-make-sure-personas-are-accepted-in-the-organization","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/how-make-sure-personas-are-accepted-in-the-organization\/","title":{"rendered":"How to make sure personas are accepted in the organization?"},"content":{"rendered":"<p>Here&#8217;s my suggestion:<\/p>\n<p><strong>(a) Before persona creation, form &#8220;persona hypotheses&#8221; by interviewing company folks like sales people, marketers, and executives.<\/strong><\/p>\n<p><strong>(b) Capture their tacit knowledge into the persona hypotheses (e.g., &#8220;our typical customer is a young woman from Helsinki that loves outdoor experiences&#8221;).<\/strong><\/p>\n<p><strong>(c) Do your study. Interview customers and\/or analyze quantitative data. Which of the hypotheses hold?<\/strong><\/p>\n<p>The point is to make the &#8220;buyer of the persona&#8221; feel like they&#8217;re part of the process. This lowers their shield when later on you come back with your findings based on real data to confirm, refute, or add to their understanding of the customer segments.<\/p>\n<h3>Want to see the usefulness of personas in action?<\/h3>\n<p>Salminen, J., Jung, S.G., Chowdhury, S. \u015eeng\u00fcn, S., and\u00a0Jansen, B. J.\u00a0 (2020) <a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/3313831.3376770.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Personas and Analytics: A Comparative User Study of Efficiency and Effectiveness for a User Identification Task<\/a>. ACM CHI Conference on Human Factors in Computing Systems (CHI&#8217;20), Honolulu, HI, USA. 25\u201330 April, 1-13.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s my suggestion: (a) Before persona creation, form &#8220;persona hypotheses&#8221; by interviewing company folks like sales people, marketers, and executives. (b) Capture their tacit knowledge into the persona hypotheses (e.g., &#8220;our typical customer is a young woman from Helsinki that loves outdoor experiences&#8221;). (c) Do your study. Interview customers and\/or analyze quantitative data. Which of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[59,2],"tags":[118,119,33],"class_list":["post-773","post","type-post","status-publish","format-standard","hentry","category-persona-development","category-personas","tag-acceptance","tag-persona-adoption","tag-personas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to make sure personas are accepted in the organization? &#8211; The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/how-make-sure-personas-are-accepted-in-the-organization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to make sure personas are accepted in the organization? &#8211; The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"Here&#8217;s my suggestion: (a) Before persona creation, form &#8220;persona hypotheses&#8221; by interviewing company folks like sales people, marketers, and executives. (b) Capture their tacit knowledge into the persona hypotheses (e.g., &#8220;our typical customer is a young woman from Helsinki that loves outdoor experiences&#8221;). (c) Do your study. Interview customers and\/or analyze quantitative data. 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