1) Define target market by industry (x), country (y), and size<\/p>\n
2) Find out the job titles (z) in these companies that make decisions about buying<\/p>\n
3) For each of the x * y * z = n segments, locate 5-10 people to interview<\/p>\n
4) Conduct the interviews<\/p>\n
5) Analyze the interviews for key pain points, needs, willingness to buy<\/p>\n
6) Based on patterns, reduce the number. For example, 12 segments can become 3 personas.<\/p>\n
7) Give your personas name and picture. Write descriptions that include pain points, needs, and willingness to buy. Add direct quotes to support. Done.<\/p>\n","protected":false},"excerpt":{"rendered":"
1) Define target market by industry (x), country (y), and size 2) Find out the job titles (z) in these companies that make decisions about buying 3) For each of the x * y * z = n segments, locate 5-10 people to interview 4) Conduct the interviews 5) Analyze the interviews for key pain […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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