{"id":742,"date":"2020-05-21T11:33:53","date_gmt":"2020-05-21T08:33:53","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=742"},"modified":"2021-03-18T21:58:43","modified_gmt":"2021-03-18T18:58:43","slug":"apg-creating-personas-fast","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/apg-creating-personas-fast\/","title":{"rendered":"APG: Creating Personas FAST!"},"content":{"rendered":"

APG is a data-intensive system that rapidly<\/strong> creates rich personas representing customer segments by employing web\/social media \/ online analytics.<\/em><\/p>\n

Here is an example of an APG persona<\/a>.<\/p>\n

\"Example
Example of an APG Persona – from numbers to persona in hours<\/strong>! Or less!<\/figcaption><\/figure>\n

How?<\/h2>\n

APG uses this online analytics data to identify customer behaviors, generates customer segments, and then enriches these customer segments with gender, age, and nationality appropriate names and pictures; customer loyalty rating, customer interests, product interactions, brand sentiment, and segment sizes rapidly<\/strong> <\/em>creating accurate and rich personas, … all done in a privacy-preserving process using only aggregated data.<\/p>\n

<\/p>\n

So, APG is an exceptionally rapid <\/strong><\/em>data-intensive system!<\/p>\n

How fast?<\/h2>\n

How fast can APG create personas?<\/p>\n

Here are benchmarks that we ran for a business with
\n24K products, 6.6M customers, and 156M customer engagement metrics.<\/strong><\/p>\n

APG can create accurate rich personas from this data in ~3 hours!<\/strong><\/p>\n

How responsive?<\/h2>\n

Interested in engaging APG but wondering about response times?<\/p>\n

Using the business numbers of our largest client (tens of thousands of products, millions of customers, tens of millions of engagement metrics and nearly four years of historical data) with a stable network, here are the response times for some of the major APG features using the average over 10 runs.<\/p>\n