{"id":574,"date":"2020-04-26T21:46:51","date_gmt":"2020-04-26T18:46:51","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=574"},"modified":"2021-03-18T21:58:58","modified_gmt":"2021-03-18T18:58:58","slug":"how-apg-assigns-the-education-level-of-a-data-driven-persona","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/how-apg-assigns-the-education-level-of-a-data-driven-persona\/","title":{"rendered":"How APG Assigns the Education Level of a Data-Driven Persona"},"content":{"rendered":"<p><em>The following is a post from the APG Team&#8217;s summer 2020 intern, Jaad Mohammed.<\/em><br \/>\n&#8212;&#8212;&#8211;<\/p>\n<p>Here we talk about how the APG system enriches a <a href=\"https:\/\/persona.qcri.org\/blog\/what-is-a-data-driven-persona\/\">data-driven persona<\/a> by adding personality to the persona, like the <strong>education level<\/strong>.<\/p>\n<figure id=\"attachment_575\" aria-describedby=\"caption-attachment-575\" style=\"width: 359px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-575\" src=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/personas-education.png?resize=359%2C601&#038;ssl=1\" alt=\"Giving Faces to Data: Creating Data-Driven Personas from Personified Big Data\" width=\"359\" height=\"601\" srcset=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/personas-education.png?w=359&amp;ssl=1 359w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/personas-education.png?resize=179%2C300&amp;ssl=1 179w\" sizes=\"auto, (max-width: 359px) 100vw, 359px\" \/><figcaption id=\"caption-attachment-575\" class=\"wp-caption-text\"><a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/3379336.3381465.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Giving Faces to Data: Creating Data-Driven Personas from Personified Big Data<\/a><\/figcaption><\/figure>\n<p>After APG creates a base persona from a set of user data by following a unique sequential method which comprises of [1]:<\/p>\n<ul>\n<li>Identifying distinct user interaction patterns from the data,<\/li>\n<li>Linking these distinct user interaction patterns to user demographic groups,<\/li>\n<li>Identifying impactful user demographic groups from the data,<\/li>\n<li>Creating base personas via demographic attributes, and<\/li>\n<li>Enriching these base personas to create rich personas description.<\/li>\n<\/ul>\n<p>The above method is explained in detail when we talk about how the system finds <a href=\"https:\/\/persona.qcri.org\/blog\/how-apg-assigns-pictures-to-create-data-driven-personas\/\">picture<\/a> and <a href=\"https:\/\/persona.qcri.org\/blog\/age-determination-assigning-age-to-a-data-driven-persona\/\">age<\/a> of a persona.<\/p>\n<p>Now that we have a base persona, the system queries the Facebook Application Program Interface (API) to collect information like related demographics such as the personas <strong>education level<\/strong> by feeding the API details of the base personas like its interests and demographics data.<\/p>\n<p>These are the steps taken by APG to add an Education Level to a <a href=\"https:\/\/persona.qcri.org\/blog\/what-is-a-persona-profile\/\">Persona Profile<\/a>.<\/p>\n<h2>Reference<\/h2>\n<ul>\n<li>Jung, S. G., Salminen, J., and Jansen, B. J. (2020) <a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/3379336.3381465.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Giving Faces to Data: Creating Data-Driven Personas from Personified Big Data<\/a>. In Proceedings of Intelligent User Interfaces (ACM IUI2020). 17-20 March. Cagliari, Italy.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The following is a post from the APG Team&#8217;s summer 2020 intern, Jaad Mohammed. &#8212;&#8212;&#8211; Here we talk about how the APG system enriches a data-driven persona by adding personality to the persona, like the education level. After APG creates a base persona from a set of user data by following a unique sequential method [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16,15,2],"tags":[446,173,445,444,18,447,87,174,23,177],"class_list":["post-574","post","type-post","status-publish","format-standard","hentry","category-persona-creation","category-persona-system","category-personas","tag-apg","tag-auto-persona","tag-data-driven-persona","tag-data-personas","tag-data-driven-personas","tag-persona-behaviors","tag-persona-education","tag-persona-generator","tag-persona-system","tag-user-persona-interview-questions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How APG Assigns the Education Level of a Data-Driven Persona &#8211; The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/how-apg-assigns-the-education-level-of-a-data-driven-persona\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How APG Assigns the Education Level of a Data-Driven Persona &#8211; The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"The following is a post from the APG Team&#8217;s summer 2020 intern, Jaad Mohammed. &#8212;&#8212;&#8211; Here we talk about how the APG system enriches a data-driven persona by adding personality to the persona, like the education level. 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