{"id":537,"date":"2020-04-26T16:46:41","date_gmt":"2020-04-26T13:46:41","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=537"},"modified":"2020-05-08T12:34:51","modified_gmt":"2020-05-08T09:34:51","slug":"the-effect-of-experience-on-persona-perceptions","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/the-effect-of-experience-on-persona-perceptions\/","title":{"rendered":"The Effect of Experience on Persona Perceptions"},"content":{"rendered":"

User perceptions of personas affect the adoption of personas for decision-making in real organizations.<\/span><\/strong><\/p>\n

To investigate how experience affects the way an individual perceives a persona, in research led by\u00a0Joni Salminen<\/a>, we conduct an experimental study with individuals less and more experienced with personas.\u00a0<\/span><\/p>\n

Quantitative results show that previous experience increases several important perceptions, including Willingness to use, Empathy, Likability, and Completeness (measured using the PPS instrument<\/a>).\u00a0<\/span><\/p>\n

<\/p>\n

\"The
The Effect of Experience on Persona Perceptions<\/figcaption><\/figure>\n

Results suggest that methods that increase experience (e.g., training, workshops, scenarios) should be applied alongside persona deployment, as desirable persona perceptions increase with individuals\u2019 experience.<\/span><\/p>\n

Read Full Research<\/h3>\n

Salminen, J., Jung, S.G., Santos, J., Chowdhury. S. G, and\u00a0<\/span>Jansen, B. J.\u00a0(2020)\u00a0<\/span>The Effect of Experience on Persona Perceptions<\/a>. ACM CHI Conference on Human Factors in Computing Systems (CHI’20) (Extended Abstract), Honolulu, HI, USA. 25\u201330 April. 1-9.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

User perceptions of personas affect the adoption of personas for decision-making in real organizations. To investigate how experience affects the way an individual perceives a persona, in research led by\u00a0Joni Salminen, we conduct an experimental study with individuals less and more experienced with personas.\u00a0 Quantitative results show that previous experience increases several important perceptions, including […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41,81,7,2,8],"tags":[43,75,34],"class_list":["post-537","post","type-post","status-publish","format-standard","hentry","category-chi","category-persona-adoption","category-persona-research","category-personas","category-use-of-personas","tag-chi","tag-experience","tag-research"],"yoast_head":"\nThe Effect of Experience on Persona Perceptions – The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/the-effect-of-experience-on-persona-perceptions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Effect of Experience on Persona Perceptions – The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"User perceptions of personas affect the adoption of personas for decision-making in real organizations. 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