{"id":532,"date":"2020-04-26T16:33:06","date_gmt":"2020-04-26T13:33:06","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=532"},"modified":"2020-04-26T17:09:32","modified_gmt":"2020-04-26T14:09:32","slug":"designing-prototype-player-personas-from-game-preference-surveys","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/designing-prototype-player-personas-from-game-preference-surveys\/","title":{"rendered":"Designing Prototype Player Personas from Game Preference Surveys"},"content":{"rendered":"

The competitiveness of the video game market has increased the need for understanding players as individuals.<\/strong><\/p>\n

In research led by\u00a0Joni Salminen<\/a>,\u00a0we generate player personas from survey data of 15,402 players\u2019 195,158 stated game preferences from 130,495 game titles using the methodology of automatic persona generation.<\/p>\n

<\/p>\n

\"Designing
Designing Prototype Player Personas from Game Preference Surveys<\/figcaption><\/figure>\n

Our purpose is to demonstrate the potential of data-driven personas for segmenting players by their game preferences.<\/p>\n

The resulting prototype personas provide potential value for game marketing purposes, e.g., targeting gamers with social media advertising, although they can also be used for understanding demographic variation among various game preference patterns.<\/p>\n

Read full research<\/h3>\n

Salminen, J., Vahlo, J., Jung, S.G., Chowdhury. S., and\u00a0<\/span>Jansen, B. J.\u00a0 (2020)\u00a0<\/span>Designing Prototype Player Personas from Game Preference Surveys<\/a>. ACM CHI Conference on Human Factors in Computing Systems (CHI’20) (Extended Abstract), Honolulu, HI, USA. 25\u201330 April, 1-8.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The competitiveness of the video game market has increased the need for understanding players as individuals. In research led by\u00a0Joni Salminen,\u00a0we generate player personas from survey data of 15,402 players\u2019 195,158 stated game preferences from 130,495 game titles using the methodology of automatic persona generation.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41,3,7,2],"tags":[43,77,79,78],"class_list":["post-532","post","type-post","status-publish","format-standard","hentry","category-chi","category-data-driven-personas","category-persona-research","category-personas","tag-chi","tag-player-personas","tag-survey","tag-videogames"],"yoast_head":"\nDesigning Prototype Player Personas from Game Preference Surveys – The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/designing-prototype-player-personas-from-game-preference-surveys\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Designing Prototype Player Personas from Game Preference Surveys – The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"The competitiveness of the video game market has increased the need for understanding players as individuals. 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