{"id":508,"date":"2020-04-26T07:10:25","date_gmt":"2020-04-26T04:10:25","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=508"},"modified":"2021-03-18T22:16:08","modified_gmt":"2021-03-18T19:16:08","slug":"usefulness-of-personas-a-quick-note","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/usefulness-of-personas-a-quick-note\/","title":{"rendered":"Usefulness of personas (a quick note)"},"content":{"rendered":"<p>Here&#8217;s a very brief note about the concept of &#8216;usefulness&#8217; regarding personas.<\/p>\n<p>Usefulness of personas is tied to the (a) use case for which the persona is applied, which can be partially inherited from (b) domain (industry: e.g., in e-commerce some different persona information is needed than in journalism) and (c) job role (strategic \/ operational).<\/p>\n<p>Therefore, dimensions for &#8216;usefulness&#8217; in personas:<\/p>\n<ul>\n<li>use case<\/li>\n<li>industry<\/li>\n<li>job role<\/li>\n<\/ul>\n<p>Should be considered when trying to understand \/ measure persona usefulness.<\/p>\n<p>Jansen, B. J<strong>.<\/strong>, Salminen, J., and Jung, S.G. (2020)\u00a0<a href=\"https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml\" target=\"_blank\" rel=\"noopener noreferrer\">Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics<\/a>.\u00a0<u>Data and Information Management<\/u>. 4(1), 1-17.<br \/>\n<a href=\"https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml<\/a><\/p>\n<p><!-- Begin Mailchimp Signup Form --><\/p>\n<div id=\"mc_embed_signup\">\n<form id=\"mc-embedded-subscribe-form\" action=\"https:\/\/qcri.us8.list-manage.com\/subscribe\/post?u=bad1415707bbccf468ec9d59b&amp;id=befac26016\" method=\"post\" name=\"mc-embedded-subscribe-form\" target=\"_blank\">\n<div id=\"mc_embed_signup_scroll\">\n<h2>Yes, keep me updated on new persona posts<\/h2>\n<div class=\"mc-field-group\">Email Address * <input name=\"EMAIL\" type=\"email\" value=\"\" \/><\/div>\n<div id=\"mce-responses\" class=\"clear\">\n<div id=\"mce-error-response\" class=\"response\" style=\"display: none;\"><\/div>\n<div id=\"mce-success-response\" class=\"response\" style=\"display: none;\"><\/div>\n<\/div>\n<p><!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups--><\/p>\n<div style=\"position: absolute; left: -5000px;\"><input name=\"b_bad1415707bbccf468ec9d59b_befac26016\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"clear\"><input name=\"subscribe\" type=\"submit\" value=\"Sign Me Up\" \/><\/div>\n<\/div>\n<\/form>\n<\/div>\n<p><!--End mc_embed_signup--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a very brief note about the concept of &#8216;usefulness&#8217; regarding personas. Usefulness of personas is tied to the (a) use case for which the persona is applied, which can be partially inherited from (b) domain (industry: e.g., in e-commerce some different persona information is needed than in journalism) and (c) job role (strategic \/ [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,8],"tags":[171,450,449,448,73],"class_list":["post-508","post","type-post","status-publish","format-standard","hentry","category-personas","category-use-of-personas","tag-how-to-use-personas","tag-persona-use-case","tag-personas-and-use-cases","tag-use-case-persona","tag-usefulness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Usefulness of personas (a quick note) &#8211; The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/usefulness-of-personas-a-quick-note\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Usefulness of personas (a quick note) &#8211; The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"Here&#8217;s a very brief note about the concept of &#8216;usefulness&#8217; regarding personas. 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