{"id":378,"date":"2020-04-22T18:18:10","date_gmt":"2020-04-22T18:18:10","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=378"},"modified":"2020-04-22T18:19:58","modified_gmt":"2020-04-22T18:19:58","slug":"manually-and-automatically-generated-personas","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/","title":{"rendered":"Manually and Automatically Generated Personas"},"content":{"rendered":"<p>While there have been attempts to \u201cmodernize\u201d personas by automating their creation and tying the concept to behavioral online analytics data, the question remains:\u00a0<em>can data-driven personas offer efficiency and\/or effectiveness value relative to other analytics approaches and data representations for user understanding tasks?<\/em><\/p>\n<p>This question remains largely unaddressed in the previous research, even for personas in general, and it serves as the motivation for the research we are doing with <a href=\"https:\/\/persona.qcri.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">APG, a data-driven persona system<\/a>.<\/p>\n<p>Overall, there is surprisingly little research in the field of marketing, HCI, or information science about data granularity in user segmentation. Yet, this is an issue that is practically important and theoretically interesting.<\/p>\n<p>Customer segmentation and granularity research has noted aggregation beneficial for marketing practice. The optimal segmentation of user groups has also been pursued without a definitive solution.<\/p>\n<p>While not discounting traditionally generated personas, our position is that data-driven persona has certain inherent advantages, as shown in\u00a0<a id=\"ref_j_dim-2020-0005_tab_001_w2aab3b8c26b1b7b1ab1ab9Aa\" href=\"https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml#j_dim-2020-0005_tab_001_w2aab3b8c26b1b7b1ab1ab9Aa\">Table 1<\/a>.<\/p>\n<figure id=\"attachment_379\" aria-describedby=\"caption-attachment-379\" style=\"width: 775px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-379\" src=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/manual_v_automatic_personas.jpg?resize=775%2C611&#038;ssl=1\" alt=\"Attributes (Including Both Advantages and Disadvantages) of Manually and Automatically Generated Personas \" width=\"775\" height=\"611\" srcset=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/manual_v_automatic_personas.jpg?w=775&amp;ssl=1 775w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/manual_v_automatic_personas.jpg?resize=300%2C237&amp;ssl=1 300w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/manual_v_automatic_personas.jpg?resize=768%2C605&amp;ssl=1 768w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><figcaption id=\"caption-attachment-379\" class=\"wp-caption-text\">Attributes (Including Both Advantages and Disadvantages) of Manually and Automatically Generated Personas<\/figcaption><\/figure>\n<p>For more on this topic see: Jansen, B. J., Salminen, J. O., &amp; Jung, S. (2020). <a href=\"https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml\" target=\"_blank\" rel=\"noopener noreferrer\">Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics<\/a>,\u00a0<em>Data and Information Management<\/em>,\u00a0<em>4<\/em>(1), 1-17. doi:\u00a0<a href=\"https:\/\/doi.org\/10.2478\/dim-2020-0005\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/doi.org\/10.2478\/dim-2020-0005<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While there have been attempts to \u201cmodernize\u201d personas by automating their creation and tying the concept to behavioral online analytics data, the question remains:\u00a0can data-driven personas offer efficiency and\/or effectiveness value relative to other analytics approaches and data representations for user understanding tasks? This question remains largely unaddressed in the previous research, even for personas [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,3,4],"tags":[],"class_list":["post-378","post","type-post","status-publish","format-standard","hentry","category-automatic-persona-generation","category-data-driven-personas","category-persona-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Manually and Automatically Generated Personas &#8211; The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Manually and Automatically Generated Personas &#8211; The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"While there have been attempts to \u201cmodernize\u201d personas by automating their creation and tying the concept to behavioral online analytics data, the question remains:\u00a0can data-driven personas offer efficiency and\/or effectiveness value relative to other analytics approaches and data representations for user understanding tasks? This question remains largely unaddressed in the previous research, even for personas [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/\" \/>\n<meta property=\"og:site_name\" content=\"The Persona Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-22T18:18:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-22T18:19:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/manual_v_automatic_personas.jpg\" \/>\n<meta name=\"author\" content=\"Jim Jansen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Jansen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/\"},\"author\":{\"name\":\"Jim Jansen\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/27d3999853d82c7a10b08504351811f5\"},\"headline\":\"Manually and Automatically Generated Personas\",\"datePublished\":\"2020-04-22T18:18:10+00:00\",\"dateModified\":\"2020-04-22T18:19:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/\"},\"wordCount\":221,\"publisher\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/manual_v_automatic_personas.jpg\",\"articleSection\":[\"Automatic Persona Generation\",\"Data-Driven Personas\",\"Persona Analytics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/\",\"url\":\"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/\",\"name\":\"Manually and Automatically Generated Personas &#8211; The Persona Blog\",\"isPartOf\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/manual_v_automatic_personas.jpg\",\"datePublished\":\"2020-04-22T18:18:10+00:00\",\"dateModified\":\"2020-04-22T18:19:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/manual_v_automatic_personas.jpg?fit=775%2C611&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/manual_v_automatic_personas.jpg?fit=775%2C611&ssl=1\",\"width\":775,\"height\":611,\"caption\":\"Attributes (Including Both Advantages and Disadvantages) of Manually and Automatically Generated Personas\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/persona.qcri.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Manually and Automatically Generated Personas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#website\",\"url\":\"https:\/\/persona.qcri.org\/blog\/\",\"name\":\"The Persona Blog\",\"description\":\"All Things Personas!\",\"publisher\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/persona.qcri.org\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#organization\",\"name\":\"Persona Blog\",\"url\":\"https:\/\/persona.qcri.org\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i1.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/APG-2020.png?fit=490%2C300&ssl=1\",\"contentUrl\":\"https:\/\/i1.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/APG-2020.png?fit=490%2C300&ssl=1\",\"width\":490,\"height\":300,\"caption\":\"Persona Blog\"},\"image\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/27d3999853d82c7a10b08504351811f5\",\"name\":\"Jim Jansen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/332c40ecd52b5094e0b04c262ec09399e1b96fbc0d8b633d350174144289e63c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/332c40ecd52b5094e0b04c262ec09399e1b96fbc0d8b633d350174144289e63c?s=96&d=mm&r=g\",\"caption\":\"Jim Jansen\"},\"description\":\"Dr. Jansen is a Principal Scientist in the social computing group of the Qatar Computing Research Institute, and a professor with the College of Science and Engineering, Hamad bin Khalifa University, and an adjunct professor with the College of Information Sciences and Technology at The Pennsylvania State University. He is a graduate of West Point and has a Ph.D. in computer science from Texas A&amp;M University, along with master degrees from Texas A&amp;M (computer science) and Troy State (international relations). Dr. Jim Jansen served in the U.S. Army as an Infantry enlisted soldier and communication commissioned officer.\",\"sameAs\":[\"http:\/\/www.bernardjjansen.com\/\"],\"url\":\"https:\/\/persona.qcri.org\/blog\/author\/jim-jansen\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Manually and Automatically Generated Personas &#8211; The Persona Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/","og_locale":"en_US","og_type":"article","og_title":"Manually and Automatically Generated Personas &#8211; The Persona Blog","og_description":"While there have been attempts to \u201cmodernize\u201d personas by automating their creation and tying the concept to behavioral online analytics data, the question remains:\u00a0can data-driven personas offer efficiency and\/or effectiveness value relative to other analytics approaches and data representations for user understanding tasks? This question remains largely unaddressed in the previous research, even for personas [&hellip;]","og_url":"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/","og_site_name":"The Persona Blog","article_published_time":"2020-04-22T18:18:10+00:00","article_modified_time":"2020-04-22T18:19:58+00:00","og_image":[{"url":"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/manual_v_automatic_personas.jpg","type":"","width":"","height":""}],"author":"Jim Jansen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jim Jansen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/#article","isPartOf":{"@id":"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/"},"author":{"name":"Jim Jansen","@id":"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/27d3999853d82c7a10b08504351811f5"},"headline":"Manually and Automatically Generated Personas","datePublished":"2020-04-22T18:18:10+00:00","dateModified":"2020-04-22T18:19:58+00:00","mainEntityOfPage":{"@id":"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/"},"wordCount":221,"publisher":{"@id":"https:\/\/persona.qcri.org\/blog\/#organization"},"image":{"@id":"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/#primaryimage"},"thumbnailUrl":"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/manual_v_automatic_personas.jpg","articleSection":["Automatic Persona Generation","Data-Driven Personas","Persona Analytics"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/","url":"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/","name":"Manually and Automatically Generated Personas &#8211; The Persona Blog","isPartOf":{"@id":"https:\/\/persona.qcri.org\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/#primaryimage"},"image":{"@id":"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/#primaryimage"},"thumbnailUrl":"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/manual_v_automatic_personas.jpg","datePublished":"2020-04-22T18:18:10+00:00","dateModified":"2020-04-22T18:19:58+00:00","breadcrumb":{"@id":"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/#primaryimage","url":"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/manual_v_automatic_personas.jpg?fit=775%2C611&ssl=1","contentUrl":"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/manual_v_automatic_personas.jpg?fit=775%2C611&ssl=1","width":775,"height":611,"caption":"Attributes (Including Both Advantages and Disadvantages) of Manually and Automatically Generated Personas"},{"@type":"BreadcrumbList","@id":"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/persona.qcri.org\/blog\/"},{"@type":"ListItem","position":2,"name":"Manually and Automatically Generated Personas"}]},{"@type":"WebSite","@id":"https:\/\/persona.qcri.org\/blog\/#website","url":"https:\/\/persona.qcri.org\/blog\/","name":"The Persona Blog","description":"All Things Personas!","publisher":{"@id":"https:\/\/persona.qcri.org\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/persona.qcri.org\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/persona.qcri.org\/blog\/#organization","name":"Persona Blog","url":"https:\/\/persona.qcri.org\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.qcri.org\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i1.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/APG-2020.png?fit=490%2C300&ssl=1","contentUrl":"https:\/\/i1.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/APG-2020.png?fit=490%2C300&ssl=1","width":490,"height":300,"caption":"Persona Blog"},"image":{"@id":"https:\/\/persona.qcri.org\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/27d3999853d82c7a10b08504351811f5","name":"Jim Jansen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/332c40ecd52b5094e0b04c262ec09399e1b96fbc0d8b633d350174144289e63c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/332c40ecd52b5094e0b04c262ec09399e1b96fbc0d8b633d350174144289e63c?s=96&d=mm&r=g","caption":"Jim Jansen"},"description":"Dr. Jansen is a Principal Scientist in the social computing group of the Qatar Computing Research Institute, and a professor with the College of Science and Engineering, Hamad bin Khalifa University, and an adjunct professor with the College of Information Sciences and Technology at The Pennsylvania State University. He is a graduate of West Point and has a Ph.D. in computer science from Texas A&amp;M University, along with master degrees from Texas A&amp;M (computer science) and Troy State (international relations). Dr. Jim Jansen served in the U.S. Army as an Infantry enlisted soldier and communication commissioned officer.","sameAs":["http:\/\/www.bernardjjansen.com\/"],"url":"https:\/\/persona.qcri.org\/blog\/author\/jim-jansen\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/comments?post=378"}],"version-history":[{"count":3,"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/378\/revisions"}],"predecessor-version":[{"id":382,"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/378\/revisions\/382"}],"wp:attachment":[{"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/media?parent=378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/categories?post=378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/tags?post=378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}