{"id":330,"date":"2020-04-02T07:04:28","date_gmt":"2020-04-02T04:04:28","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=330"},"modified":"2021-03-18T22:16:49","modified_gmt":"2021-03-18T19:16:49","slug":"benefits-of-data-driven-personas-2","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/benefits-of-data-driven-personas-2\/","title":{"rendered":"Benefits of Data-Driven Personas"},"content":{"rendered":"<figure id=\"attachment_331\" aria-describedby=\"caption-attachment-331\" style=\"width: 767px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-331\" src=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/benefits-of-data-driven-personas.jpg?resize=767%2C633&#038;ssl=1\" alt=\"benefits of data driven personas\" width=\"767\" height=\"633\" srcset=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/benefits-of-data-driven-personas.jpg?w=767&amp;ssl=1 767w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/benefits-of-data-driven-personas.jpg?resize=300%2C248&amp;ssl=1 300w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/><figcaption id=\"caption-attachment-331\" class=\"wp-caption-text\"><a href=\"https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml\">Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics<\/a><\/figcaption><\/figure>\n<p>Data-driven personas have the advantages of both personas and analytics!<\/p>\n<p>See this open access article for the full story &#8211; <a href=\"https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml\">Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics<\/a><\/p>\n<p>Remarkably, with the combining of personas and analytics, the strengths of each approach help offset the deficiencies of the other. Conceptually, personas are easy for people to understand and generate empathy for the user, but personas are perceived as not granular and not actionable. Analytics data can be granular and actionable, but analytics can be cumbersome for employment and difficult for end users to comprehend. Nonetheless, the combination of both leverages the strengths and limits the weakness of each.<\/p>\n<p>Jansen, B. J<strong>.<\/strong>, Salminen, J., and Jung, S.G. (2020)\u00a0<a href=\"https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml\" target=\"_blank\" rel=\"noopener noreferrer\">Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics<\/a>.\u00a0<u>Data and Information Management<\/u>. 4(1), 1-17.<br \/>\n<a href=\"https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml<\/a><\/p>\n<h2>Read more about data-driven personas<\/h2>\n<blockquote class=\"wp-embedded-content\" data-secret=\"KJ2lpUGSM5\"><p><a href=\"https:\/\/persona.qcri.org\/blog\/too-many-personas\/\">Got too many personas? This approach can help!<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Got too many personas? This approach can help!&#8221; &#8212; The Persona Blog\" src=\"https:\/\/persona.qcri.org\/blog\/too-many-personas\/embed\/#?secret=drfIqqtTRu#?secret=KJ2lpUGSM5\" data-secret=\"KJ2lpUGSM5\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"duMTcymtlh\"><p><a href=\"https:\/\/persona.qcri.org\/blog\/benefits-of-data-driven-personas\/\">Introduction to Data-Driven Personas<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Introduction to Data-Driven Personas&#8221; &#8212; The Persona Blog\" src=\"https:\/\/persona.qcri.org\/blog\/benefits-of-data-driven-personas\/embed\/#?secret=2U6mvbhZXJ#?secret=duMTcymtlh\" data-secret=\"duMTcymtlh\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"u2Du71eexO\"><p><a href=\"https:\/\/persona.qcri.org\/blog\/too-many-personas\/\">Got too many personas? This approach can help!<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Got too many personas? This approach can help!&#8221; &#8212; The Persona Blog\" src=\"https:\/\/persona.qcri.org\/blog\/too-many-personas\/embed\/#?secret=drfIqqtTRu#?secret=u2Du71eexO\" data-secret=\"u2Du71eexO\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"ohZGL5ZjAf\"><p><a href=\"https:\/\/persona.qcri.org\/blog\/too-many-personas\/\">Got too many personas? This approach can help!<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Got too many personas? This approach can help!&#8221; &#8212; The Persona Blog\" src=\"https:\/\/persona.qcri.org\/blog\/too-many-personas\/embed\/#?secret=drfIqqtTRu#?secret=ohZGL5ZjAf\" data-secret=\"ohZGL5ZjAf\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"SlIE38pIuP\"><p><a href=\"https:\/\/persona.qcri.org\/blog\/too-many-personas\/\">Got too many personas? This approach can help!<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Got too many personas? This approach can help!&#8221; &#8212; The Persona Blog\" src=\"https:\/\/persona.qcri.org\/blog\/too-many-personas\/embed\/#?secret=drfIqqtTRu#?secret=SlIE38pIuP\" data-secret=\"SlIE38pIuP\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"edLB1cpA8M\"><p><a href=\"https:\/\/persona.qcri.org\/blog\/too-many-personas\/\">Got too many personas? This approach can help!<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Got too many personas? This approach can help!&#8221; &#8212; The Persona Blog\" src=\"https:\/\/persona.qcri.org\/blog\/too-many-personas\/embed\/#?secret=drfIqqtTRu#?secret=edLB1cpA8M\" data-secret=\"edLB1cpA8M\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data-driven personas have the advantages of both personas and analytics! See this open access article for the full story &#8211; Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics Remarkably, with the combining of personas and analytics, the strengths of each approach help offset the deficiencies of the other. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,10,4,2],"tags":[457,18,34],"class_list":["post-330","post","type-post","status-publish","format-standard","hentry","category-automatic-persona-generation","category-benefits-of-personas","category-persona-analytics","category-personas","tag-benefits-of-personas","tag-data-driven-personas","tag-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Benefits of Data-Driven Personas &#8211; The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/benefits-of-data-driven-personas-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benefits of Data-Driven Personas &#8211; The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"Data-driven personas have the advantages of both personas and analytics! See this open access article for the full story &#8211; Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics Remarkably, with the combining of personas and analytics, the strengths of each approach help offset the deficiencies of the other. 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