{"id":320,"date":"2020-03-25T07:01:48","date_gmt":"2020-03-25T07:01:48","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=320"},"modified":"2020-04-24T10:29:23","modified_gmt":"2020-04-24T10:29:23","slug":"explaining-datadriven-personas","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/explaining-datadriven-personas\/","title":{"rendered":"Explaining Data-Driven Personas to End Users"},"content":{"rendered":"
\"Explaining
Explaining Data-Driven Personas to End Users<\/a><\/figcaption><\/figure>\n

Enabled by digital user data and algorithms, persona user interfaces (UI) are moving to digital formats. However, algorithms and user data, if left unexplained to end-users, might leave data-driven personas (DDPs) difficult to understand and trust.<\/p>\n

This is because the data and the way it is processed are complex and not self-evident, requiring explanations of the DDP information and UIs.<\/p>\n

In this research, we provide a proof of concept for adding transparency to DDP using a real system UI.<\/p>\n

Furthermore, we demonstrate ways to add breakdown information that can help alleviate user stereotyping associated with the use of personas.<\/p>\n

Read the full article<\/h3>\n

Jung, S.G., Salminen, J., and Jansen, B. J. (2020) Explaining Data Driven Personas to End Users<\/a>. Proceedings of the Workshop on Explainable Smart Systems for Algorithmic Transparency in Emerging Technologies co-located with 25th International Conference on Intelligent User Interfaces (IUI 2020). Cagliari, Italy, 17 March 17.<\/p>\n

Read more about data-driven personas<\/h2>\n

Got too many personas? This approach can help!<\/a><\/p><\/blockquote>\n