{"id":297,"date":"2020-03-18T04:41:17","date_gmt":"2020-03-18T04:41:17","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=297"},"modified":"2020-03-18T04:41:17","modified_gmt":"2020-03-18T04:41:17","slug":"do-numbers-in-personas-help","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/do-numbers-in-personas-help\/","title":{"rendered":"Do numbers in personas help?"},"content":{"rendered":"<figure id=\"attachment_298\" aria-describedby=\"caption-attachment-298\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/03\/numbers.jpg?resize=300%2C300&#038;ssl=1\" alt=\"picture of some numbers in a square\" width=\"300\" height=\"300\" class=\"size-medium wp-image-298\" srcset=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/03\/numbers.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/03\/numbers.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/03\/numbers.jpg?w=750&amp;ssl=1 750w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-298\" class=\"wp-caption-text\"><a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/3377325.3377492.pdf\" rel=\"noopener noreferrer\" target=\"_blank\">The Effect of Numerical and Textual Information on Visual Engagement and Perceptions of AI-Driven Persona Interfaces<\/a><\/figcaption><\/figure>\n<p>Should you include numbers in your persona profiles?<\/p>\n<p>Good question!<\/p>\n<p>In an experiment, we present 38 marketing and data analysts professionals with two online AI-driven persona interfaces. One with information using numbers. The other with information using text. <\/p>\n<p>We employ eye-tracking, think-aloud, and a post-engagement survey for data collection. We do both quantitative and qualitative analysis to measure perception and visual engagement with the personas. <\/p>\n<p>Results show that the use of numbers has a mixed effect on the perceptions and visual engagement of the persona profile. <\/p>\n<p>Therefore, job role is a determining factor on whether numbers\/text affect end users. <\/p>\n<p>The use of numbers has a significant positive effect on user perceptions of usefulness by analysts. Numbers have a significantly negative effect on user perceptions of completeness for both marketers and analysts. <\/p>\n<p>The use of numbers decrease the perceived completeness of the personas for both marketer and analysts. <\/p>\n<p>This suggests that the inclusion of numbers can have a desirable effect for certain roles. However, there are possible negative effects on user perceptions.<\/p>\n<p>Salminen, J., Liu, Y.H., \u015eeng\u00fcn, S., Santos, J., Jung, S.G., and Jansen, B. J. (2020) <a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/3377325.3377492.pdf\" rel=\"noopener noreferrer\" target=\"_blank\">The Effect of Numerical and Textual Information on Visual Engagement and Perceptions of AI-Driven Persona Interfaces<\/a>. ACM Conference on Intelligent User Interfaces (IUI 2020), Cagliari, Italy. 17-20 March, 357\u2013368. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Should you include numbers in your persona profiles? Good question! In an experiment, we present 38 marketing and data analysts professionals with two online AI-driven persona interfaces. One with information using numbers. The other with information using text. We employ eye-tracking, think-aloud, and a post-engagement survey for data collection. We do both quantitative and qualitative [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-297","post","type-post","status-publish","format-standard","hentry","category-personas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do numbers in personas help? &#8211; The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/do-numbers-in-personas-help\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do numbers in personas help? &#8211; The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"Should you include numbers in your persona profiles? 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