{"id":272,"date":"2020-03-09T07:46:10","date_gmt":"2020-03-09T07:46:10","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=272"},"modified":"2020-04-29T21:42:35","modified_gmt":"2020-04-29T18:42:35","slug":"reflection-of-personas-from-a-beginner","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/reflection-of-personas-from-a-beginner\/","title":{"rendered":"Reflection of Personas from a Beginner"},"content":{"rendered":"

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. Always good to get a fresh perspective!
\n——–
\nReflection of Personas from a Beginner
\nby Jaad Mohammed<\/p>\n

Before starting my internship at QCRI with the APG team, I had no idea about the concept of personas.<\/p>\n

At my introductory meeting, I learned that a persona is an abstract representation of various types of users that interact with an organization\u2019s online presence (i.e., company website, social media accounts etc.). These APG personas are created by processing data from the audience insights of social media platforms (i.e., Facebook, YouTube etc.) and company websites of our clients, using APG\u2019s unique algorithms.<\/p>\n

What I didn\u2019t understand was how these personas could be used and how it helps the end-user. After reviewing some material online and talking with my colleagues, I inferred that personas are very effective for an organization to achieve a strong online presence.<\/p>\n

Suppose I was a client using the APG software; this is how I could use personas for my company\u2019s benefit.<\/p>\n

Firstly, I can get to know the particular area of interest of a group of users using my website and which pages those users are likely to visit.<\/p>\n

Secondly, using this information: –
\n\u25cf I can create content in a manner that targets a particular group of users visiting my company online by including real-time relevant material in my product and excluding content they may dislike.
\n\u25cf Then, I can distribute the content to a page where my end user is sure to visit. This guarantees that my user did not miss the opportunity to view my product due to poor product placement.<\/p>\n

In today\u2019s highly digitalized world, with all sorts of activities taking place online, personas come in as a handy tool for organizations to understand the preferences of their customers. This information can then be used effectively to increase the success rates of marketing campaigns by the organization ranging from planning to distribution of content.<\/p>\n

————————————————————————————–<\/p>\n

Salminen, J., Jung, S.G., Chowdhury, S. \u015eeng\u00fcn, S., and Jansen, B. J. (2020) Personas and Analytics: A Comparative User Study of Efficiency and Effectiveness for a User Identification Task<\/a>. ACM CHI Conference on Human Factors in Computing Systems (CHI’20), Honolulu, HI, USA. 25\u201330 April, 1-13.<\/p>\n","protected":false},"excerpt":{"rendered":"

The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. Always good to get a fresh perspective! ——– Reflection of Personas from a Beginner by Jaad Mohammed Before starting my internship at QCRI with the APG team, I had no idea about the concept of personas. At my introductory meeting, I […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[33,22],"class_list":["post-272","post","type-post","status-publish","format-standard","hentry","category-personas","tag-personas","tag-value-of-personas"],"yoast_head":"\nReflection of Personas from a Beginner – The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/reflection-of-personas-from-a-beginner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reflection of Personas from a Beginner – The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"The following is a post from the APG Team’s summer 2020 intern, Jaad Mohammed. 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