{"id":203,"date":"2019-03-03T12:10:58","date_gmt":"2019-03-03T09:10:58","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=203"},"modified":"2021-03-18T22:16:17","modified_gmt":"2021-03-18T19:16:17","slug":"how-can-i-use-a-persona-for-customer-segmentation","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/how-can-i-use-a-persona-for-customer-segmentation\/","title":{"rendered":"How can I use a persona for customer segmentation?"},"content":{"rendered":"<p>Personas are human like descriptions of customer segments. Just like customer segments, you can use the persona technique to divide your overall market into smaller subset that you can then examine individually.<\/p>\n<p>In practice, the best way of using personas for customer segmentation is to apply a technique of data-driven persona creation, such as automatic persona generation. Using this approach, you can create an arbitrary number of personas from your source data; e.g., 5, 10, 50, or 100 personas.<\/p>\n<p>If you are interested in learning more, just contact the <a href=\"https:\/\/persona.qcri.org\/persona-team\">persona team<\/a>!<\/p>\n<p>Jansen, B. J., Salminen, J., and Jung, S.G. (2020)\u00a0<a href=\"https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml\" target=\"_blank\" rel=\"noopener noreferrer\">Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics<\/a>.\u00a0<u>Data and Information Management<\/u>. 4(1), 1-17.\u00a0 <a href=\"https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personas are human like descriptions of customer segments. 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In practice, the best way of using personas for customer segmentation is to apply a technique of data-driven persona creation, such as automatic [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13,4,2],"tags":[31,291,388,237,377,382,18,381,42,171,384,390,374,39,375,385,386,378,391,373,387,389,32,376,379,383,380,326,304,392],"class_list":["post-203","post","type-post","status-publish","format-standard","hentry","category-marketing-personas","category-persona-analytics","category-personas","tag-automatic-persona-generation","tag-custom-segments-may-be-created-using-which-criteria","tag-customer-segmentation-interview-questions","tag-customer-segmentation-vs-buyer-personas","tag-customer-segments-and-personas","tag-data-driven-customer-segmentation","tag-data-driven-personas","tag-guest-personas-segmentation","tag-hci","tag-how-to-use-personas","tag-in-market-segment-google-analytics","tag-online-customer-segmentation","tag-persona-based-segmentation","tag-persona-research","tag-persona-segmentation","tag-personas-segment","tag-segment-analytics","tag-segment-blog","tag-segment-persona","tag-segment-personas","tag-segment-personas-api","tag-segment-seo","tag-segmentation","tag-segmentation-and-seo","tag-segments-vs-persona","tag-segments-vs-personas","tag-seo-segmentation","tag-user-segmentation-ux","tag-what-are-the-three-types-of-segments-you-can-create-in-hubspot","tag-what-is-user-segmentation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How can I use a persona for customer segmentation? 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