{"id":201,"date":"2019-03-03T12:09:51","date_gmt":"2019-03-03T09:09:51","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=201"},"modified":"2021-03-18T11:49:41","modified_gmt":"2021-03-18T08:49:41","slug":"how-are-personas-and-market-segments-different","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/how-are-personas-and-market-segments-different\/","title":{"rendered":"How are personas and market segments different?"},"content":{"rendered":"<p>Personas and market segments are highly similar in the sense that they both are based on real data about the customers. However, the main difference is that personas individualize that data in a representation that has a name, face, and human attributes. In conclusion:<\/p>\n<p>Personas = human like representations of customer groups<br \/>\nMarket segments = nameless, faceless descriptions of customer groups<\/p>\n<p>Jansen, B. J., Salminen, J., and Jung, S.G. (2020)\u00a0<a href=\"https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml\" target=\"_blank\" rel=\"noopener noreferrer\">Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics<\/a>.\u00a0<u>Data and Information Management<\/u>. 4(1), 1-17.\u00a0 <a href=\"https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personas and market segments are highly similar in the sense that they both are based on real data about the customers. However, the main difference is that personas individualize that data in a representation that has a name, face, and human attributes. In conclusion: Personas = human like representations of customer groups Market segments = [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,2],"tags":[31,291,388,237,377,382,18,381,42,384,390,374,39,375,385,386,378,391,373,387,389,32,376,379,383,380,326,304,392],"class_list":["post-201","post","type-post","status-publish","format-standard","hentry","category-data-driven-personas","category-persona-analytics","category-personas","tag-automatic-persona-generation","tag-custom-segments-may-be-created-using-which-criteria","tag-customer-segmentation-interview-questions","tag-customer-segmentation-vs-buyer-personas","tag-customer-segments-and-personas","tag-data-driven-customer-segmentation","tag-data-driven-personas","tag-guest-personas-segmentation","tag-hci","tag-in-market-segment-google-analytics","tag-online-customer-segmentation","tag-persona-based-segmentation","tag-persona-research","tag-persona-segmentation","tag-personas-segment","tag-segment-analytics","tag-segment-blog","tag-segment-persona","tag-segment-personas","tag-segment-personas-api","tag-segment-seo","tag-segmentation","tag-segmentation-and-seo","tag-segments-vs-persona","tag-segments-vs-personas","tag-seo-segmentation","tag-user-segmentation-ux","tag-what-are-the-three-types-of-segments-you-can-create-in-hubspot","tag-what-is-user-segmentation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How are personas and market segments different? 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