{"id":197,"date":"2019-03-03T12:08:06","date_gmt":"2019-03-03T09:08:06","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=197"},"modified":"2021-03-18T12:41:22","modified_gmt":"2021-03-18T09:41:22","slug":"how-can-i-use-a-persona-for-online-analytics","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/how-can-i-use-a-persona-for-online-analytics\/","title":{"rendered":"How can I use a persona for online analytics?"},"content":{"rendered":"<p>Personas provide alternative to numbers. Therefore, you can use personas to present your online analytics data as people instead of nameless, faceless target groups. This can help decision makers to &#8220;get into the shoes&#8221; of customers, offering a more immersive understanding of the customers than the &#8220;cold&#8221;, raw numbers. This is best paraphrased as &#8220;personas give faces to data.&#8221;<\/p>\n<p>Read more about <a href=\"https:\/\/persona.qcri.org\/blog\/persona-topics\/data-driven-personas\/\">data-driven personas<\/a>.<\/p>\n<h2>More articles on persona use cases<\/h2>\n<ul>\n<li><a href=\"https:\/\/persona.qcri.org\/blog\/how-are-personas-used-in-real-organizations\/\">How are Personas Used in Real Organizations?<\/a><\/li>\n<li><a href=\"https:\/\/persona.qcri.org\/blog\/how-to-use-a-persona\/\">How to use a persona? 13 persona use cases listed<\/a><\/li>\n<li><a href=\"https:\/\/persona.qcri.org\/blog\/how-to-use-personas-listing-typical-persona-use-cases\/\">How to Use Personas? Listing Typical Persona Use Cases<\/a><\/li>\n<li><a href=\"https:\/\/persona.qcri.org\/blog\/how-can-i-use-a-persona-for-advertising\/\">How can I use a persona for advertising?<\/a><\/li>\n<li><a href=\"https:\/\/persona.qcri.org\/blog\/how-can-i-use-a-persona-for-marketing\/\">How can I use a persona for marketing?<\/a><\/li>\n<li><a href=\"https:\/\/persona.qcri.org\/blog\/how-can-i-use-a-persona-for-ux-design\/\">How can I use a persona for UX design?<\/a><\/li>\n<\/ul>\n<p>Jansen, B. J., Salminen, J., and Jung, S.G. (2020)\u00a0<a href=\"https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml\" target=\"_blank\" rel=\"noopener noreferrer\">Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics<\/a>.\u00a0<u>Data and Information Management<\/u>. 4(1), 1-17.\u00a0 <a href=\"https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personas provide alternative to numbers. Therefore, you can use personas to present your online analytics data as people instead of nameless, faceless target groups. This can help decision makers to &#8220;get into the shoes&#8221; of customers, offering a more immersive understanding of the customers than the &#8220;cold&#8221;, raw numbers. This is best paraphrased as &#8220;personas [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,2,8],"tags":[439,28,437,440,441,438,21,45],"class_list":["post-197","post","type-post","status-publish","format-standard","hentry","category-data-driven-personas","category-persona-analytics","category-personas","category-use-of-personas","tag-ad-personas","tag-advertising-personas","tag-can-personas-be-used-in-the-real-world","tag-customer-persona-analysis","tag-customer-persona-analytic","tag-how-do-you-use-design-personas","tag-persona-analytics","tag-web-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How can I use a persona for online analytics? &#8211; The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/how-can-i-use-a-persona-for-online-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can I use a persona for online analytics? &#8211; The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"Personas provide alternative to numbers. 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