{"id":195,"date":"2019-03-03T12:07:18","date_gmt":"2019-03-03T09:07:18","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=195"},"modified":"2021-03-18T12:38:47","modified_gmt":"2021-03-18T09:38:47","slug":"how-can-i-use-a-persona-for-marketing","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/how-can-i-use-a-persona-for-marketing\/","title":{"rendered":"How can I use a persona for marketing?"},"content":{"rendered":"<p>When it comes to using personas for marketing, personas are most often used in targeting, i.e., selecting people who are to receive the company&#8217;s marketing messages. However, personas can also be used for copywriting &#8211; ideally, personas result in more personal ad copy texts that are better resonating with the target audience that the persona represents.<\/p>\n<p>Finally, personas can be used for market research, so that you segment the overall market (or customer base) not as nameless, faceless target groups but as personas with names and individualized attributes. This can improve the customer-centric decision making of your company.<\/p>\n<h2>More articles on persona use cases<\/h2>\n<ul>\n<li><a href=\"https:\/\/persona.qcri.org\/blog\/how-are-personas-used-in-real-organizations\/\">How are Personas Used in Real Organizations?<\/a><\/li>\n<li><a href=\"https:\/\/persona.qcri.org\/blog\/how-to-use-a-persona\/\">How to use a persona? 13 persona use cases listed<\/a><\/li>\n<li><a href=\"https:\/\/persona.qcri.org\/blog\/how-to-use-personas-listing-typical-persona-use-cases\/\">How to Use Personas? Listing Typical Persona Use Cases<\/a><\/li>\n<li><a href=\"https:\/\/persona.qcri.org\/blog\/how-can-i-use-a-persona-for-advertising\/\">How can I use a persona for advertising?<\/a><\/li>\n<li><a href=\"https:\/\/persona.qcri.org\/blog\/how-can-i-use-a-persona-for-online-analytics\/\">How can I use a persona for online analytics?<\/a><\/li>\n<li><a href=\"https:\/\/persona.qcri.org\/blog\/how-can-i-use-a-persona-for-ux-design\/\">How can I use a persona for UX design?<\/a><\/li>\n<\/ul>\n<p>Jansen, B. J., Salminen, J., and Jung, S.G. (2020)\u00a0<a href=\"https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml\" target=\"_blank\" rel=\"noopener noreferrer\">Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics<\/a>.\u00a0<u>Data and Information Management<\/u>. 4(1), 1-17.\u00a0 <a href=\"https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to using personas for marketing, personas are most often used in targeting, i.e., selecting people who are to receive the company&#8217;s marketing messages. However, personas can also be used for copywriting &#8211; ideally, personas result in more personal ad copy texts that are better resonating with the target audience that the persona [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,8],"tags":[437,438,26],"class_list":["post-195","post","type-post","status-publish","format-standard","hentry","category-personas","category-use-of-personas","tag-can-personas-be-used-in-the-real-world","tag-how-do-you-use-design-personas","tag-marketing-personas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How can I use a persona for marketing? &#8211; The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/how-can-i-use-a-persona-for-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can I use a persona for marketing? &#8211; The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"When it comes to using personas for marketing, personas are most often used in targeting, i.e., selecting people who are to receive the company&#8217;s marketing messages. However, personas can also be used for copywriting &#8211; ideally, personas result in more personal ad copy texts that are better resonating with the target audience that the persona [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.qcri.org\/blog\/how-can-i-use-a-persona-for-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Persona Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-03T09:07:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-18T09:38:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/APG-2020.png?fit=490%2C300&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"490\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joni Salminen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jonintweet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joni Salminen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/how-can-i-use-a-persona-for-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/how-can-i-use-a-persona-for-marketing\/\"},\"author\":{\"name\":\"Joni Salminen\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/a27247804c613302571069953ae51336\"},\"headline\":\"How can I use a persona for marketing?\",\"datePublished\":\"2019-03-03T09:07:18+00:00\",\"dateModified\":\"2021-03-18T09:38:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/how-can-i-use-a-persona-for-marketing\/\"},\"wordCount\":202,\"publisher\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/#organization\"},\"keywords\":[\"can personas be used in the real world\",\"how do you use design personas\",\"marketing personas\"],\"articleSection\":[\"Personas\",\"Use of Personas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/how-can-i-use-a-persona-for-marketing\/\",\"url\":\"https:\/\/persona.qcri.org\/blog\/how-can-i-use-a-persona-for-marketing\/\",\"name\":\"How can I use a persona for marketing? 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