{"id":1897,"date":"2023-09-15T16:30:57","date_gmt":"2023-09-15T13:30:57","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1897"},"modified":"2023-10-26T12:49:52","modified_gmt":"2023-10-26T09:49:52","slug":"on-tasks-and-value-of-personas","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/on-tasks-and-value-of-personas\/","title":{"rendered":"On tasks and value of personas"},"content":{"rendered":"

Hi all!<\/p>\n

Here are three axioms about personas:<\/p>\n

    \n
  1. The value of personas is difficult to prove.<\/li>\n
  2. The value of personas is likely to depend on the specific task.<\/li>\n
  3. The value of personas can be direct or indirect.<\/li>\n<\/ol>\n

    By the first one, I mean that personas is an analytics approach. How do you prove that analytics work? We all seem to think so, but how to prove it?<\/p>\n

    Also, you can see personas as user or customer understanding technique<\/a>. Again, how do you prove that customer understanding is valuable? We would like to think it is — it almost certainly is! — but proving that is difficult.<\/p>\n

    Secondly, there are different tasks. Consider marketing, you have at least:<\/p>\n