{"id":1893,"date":"2023-08-08T17:49:57","date_gmt":"2023-08-08T14:49:57","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1893"},"modified":"2023-10-26T13:31:20","modified_gmt":"2023-10-26T10:31:20","slug":"how-does-an-imaginary-personas-attractiveness-affect-designers-perceptions-and-it-solutions-an-experimental-study-on-users-remote-working-needs","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/how-does-an-imaginary-personas-attractiveness-affect-designers-perceptions-and-it-solutions-an-experimental-study-on-users-remote-working-needs\/","title":{"rendered":"How Does an Imaginary Persona\u2019s Attractiveness Affect Designers\u2019 Perceptions and IT Solutions? An Experimental Study on Users\u2019 Remote Working Needs"},"content":{"rendered":"<figure id=\"attachment_1894\" aria-describedby=\"caption-attachment-1894\" style=\"width: 794px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1894\" src=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2023\/08\/stock_01.png?resize=794%2C608&#038;ssl=1\" alt=\" How Does an Imaginary Persona\u2019s Attractiveness Affect Designers\u2019 Perceptions and IT Solutions? An Experimental Study on Users\u2019 Remote Working Needs\" width=\"794\" height=\"608\" srcset=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2023\/08\/stock_01.png?w=794&amp;ssl=1 794w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2023\/08\/stock_01.png?resize=300%2C230&amp;ssl=1 300w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2023\/08\/stock_01.png?resize=768%2C588&amp;ssl=1 768w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\" \/><figcaption id=\"caption-attachment-1894\" class=\"wp-caption-text\">How Does an Imaginary Persona\u2019s Attractiveness Affect Designers\u2019 Perceptions and IT Solutions? An Experimental Study on Users\u2019 Remote Working Needs<\/figcaption><\/figure>\n<p>The \u201cwhat is beautiful is good\u201d (WIBIG) effect implies that observers tend to perceive physically attractive people in a positive light.<\/p>\n<p>In this research, led by Joni Salminen, we investigate how the WIBIG effect applies to <a href=\"https:\/\/persona.qcri.org\/blog\/persona-topics\/user-personas\/\">user personas<\/a>, measuring designers\u2019 perceptions and task performance when employing user personas for the design of information technology (IT) solutions.<\/p>\n<p>In a user experiment, the authors tested six different personas with 235 participants that were asked to develop remote work solutions based on their interaction with a fictitious user persona.<\/p>\n<p>The findings show that:<\/p>\n<ul>\n<li>A user persona\u2019s perceived attractiveness was positively correlated with other <a href=\"https:\/\/persona.qcri.org\/blog\/the-effect-of-experience-on-persona-perceptions\/\">perceptions of the persona<\/a>. The personas\u2019 completeness, credibility, empathy, likability, and usefulness increased with attractiveness.<\/li>\n<li>More attractive personas were also perceived as more agreeable, emotionally stable, extraverted and open, and the participants spent more time engaging with personas they perceived attractive.<\/li>\n<li>The IT solutions created for more attractive user personas demonstrated a higher degree of affect, but for the most part, task outputs did not vary by the personas\u2019 perceived attractiveness.<\/li>\n<li>The perceived attractiveness of a user persona can impact how designers interact with and engage with the persona, which can influence the quality, or the type of IT solutions created based on the persona.<\/li>\n<\/ul>\n<p>Findings point to the need to incorporate hedonic qualities into the <a href=\"https:\/\/persona.qcri.org\/blog\/how-to-create-personas-steps-using-the-qualitative-quantitative-or-mixed-method-approach\/\">persona creation process<\/a>. For example, there may be contexts where it is helpful that the personas be attractive; there may be contexts where the attractiveness of the personas is unimportant or even a distraction.<\/p>\n<p>Salminen, J., Santos, J., Jung, S.G., and\u00a0 Jansen, B. J. (2023) <em><a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/imaginary_persona_attractiveness_2023.pdf\">How Does an Imaginary Persona\u2019s Attractiveness Affect Designers\u2019 Perceptions and IT Solutions? An Experimental Study on Users\u2019 Remote Working Needs<\/a><\/em>. <u>Information Technology and People<\/u>. 36( 8), p. 196-225. <a href=\"https:\/\/doi.org\/10.1108\/ITP-09-2022-0729\">https:\/\/doi.org\/10.1108\/ITP-09-2022-0729<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The \u201cwhat is beautiful is good\u201d (WIBIG) effect implies that observers tend to perceive physically attractive people in a positive light. In this research, led by Joni Salminen, we investigate how the WIBIG effect applies to user personas, measuring designers\u2019 perceptions and task performance when employing user personas for the design of information technology (IT) [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,10,12],"tags":[],"class_list":["post-1893","post","type-post","status-publish","format-standard","hentry","category-advertising-personas","category-benefits-of-personas","category-buyer-personas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Does an Imaginary Persona\u2019s Attractiveness Affect Designers\u2019 Perceptions and IT Solutions? An Experimental Study on Users\u2019 Remote Working Needs &#8211; The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/how-does-an-imaginary-personas-attractiveness-affect-designers-perceptions-and-it-solutions-an-experimental-study-on-users-remote-working-needs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Does an Imaginary Persona\u2019s Attractiveness Affect Designers\u2019 Perceptions and IT Solutions? An Experimental Study on Users\u2019 Remote Working Needs &#8211; The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"The \u201cwhat is beautiful is good\u201d (WIBIG) effect implies that observers tend to perceive physically attractive people in a positive light. 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