{"id":1758,"date":"2022-08-29T15:13:40","date_gmt":"2022-08-29T12:13:40","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1758"},"modified":"2023-11-02T13:07:16","modified_gmt":"2023-11-02T10:07:16","slug":"how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/","title":{"rendered":"How does varying the number of personas affect user perceptions and behavior? Challenging the \u2018small personas\u2019 hypothesis!"},"content":{"rendered":"
\"How
How does varying the number of personas affect user perceptions and behavior? Challenging the \u2018small personas\u2019 hypothesis!<\/a><\/figcaption><\/figure>\n

Studies in human-computer interaction recommend creating fewer than ten<\/em> personas based on stakeholders\u2019 limitations to cognitively process and use personas.<\/p>\n

However, no existing studies offer empirical support for having fewer rather than more personas<\/a>. Investigating this matter, thirty-seven participants interacted with five and fifteen personas using an interactive persona system, choosing one persona to design for.<\/p>\n

In research led by Joni Salminen<\/a>, results from eye-tracking and survey data suggest that when using interactive persona systems, the number of personas<\/a> can be increased from the conventionally suggested \u2018less than ten\u2019, without significant negative effects on user perceptions or task performance, and with the positive effects of increasing engagement with the personas, having a more diverse representation of the end-user population, as well as users accessing personas from more varied demographic groups for a design task.<\/p>\n

Using the interactive persona system<\/a>, users adjusted their information processing style by spending less time on each persona when presented with fifteen personas, while still absorbing a similar amount of information than with five personas, implying that more efficient information processing strategies are applied with more personas.<\/p>\n

The results highlight the importance of designing interactive persona systems to support users\u2019 browsing of more personas.<\/p>\n

Salminen, J., Jung, S.G., Nielsen, L., \u015eeng\u00fcn, S., and\u00a0Jansen, B. J.\u00a0(2002)\u00a0How does varying the number of personas affect user perceptions and behavior? Challenging the \u2018small personas\u2019 hypothesis!<\/a>.\u00a0International Journal of Human-Computer Studies<\/u>, 168, 102915.<\/p>\n","protected":false},"excerpt":{"rendered":"

Studies in human-computer interaction recommend creating fewer than ten personas based on stakeholders\u2019 limitations to cognitively process and use personas. However, no existing studies offer empirical support for having fewer rather than more personas. Investigating this matter, thirty-seven participants interacted with five and fifteen personas using an interactive persona system, choosing one persona to design […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[100,5,152,154,153,88,8],"tags":[],"class_list":["post-1758","post","type-post","status-publish","format-standard","hentry","category-a-b-testing-personas","category-automatic-persona-generation","category-hci-and-data-driven-personas","category-hci-and-personas","category-hci-and-personas-analytics","category-use-case-personas","category-use-of-personas"],"yoast_head":"\nHow does varying the number of personas affect user perceptions and behavior? Challenging the \u2018small personas\u2019 hypothesis! – The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How does varying the number of personas affect user perceptions and behavior? Challenging the \u2018small personas\u2019 hypothesis! – The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"Studies in human-computer interaction recommend creating fewer than ten personas based on stakeholders\u2019 limitations to cognitively process and use personas. However, no existing studies offer empirical support for having fewer rather than more personas. Investigating this matter, thirty-seven participants interacted with five and fifteen personas using an interactive persona system, choosing one persona to design […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/\" \/>\n<meta property=\"og:site_name\" content=\"The Persona Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-29T12:13:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-02T10:07:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2022\/08\/stock70-300x204.png\" \/>\n<meta name=\"author\" content=\"Jim Jansen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Jansen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/\"},\"author\":{\"name\":\"Jim Jansen\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/27d3999853d82c7a10b08504351811f5\"},\"headline\":\"How does varying the number of personas affect user perceptions and behavior? Challenging the \u2018small personas\u2019 hypothesis!\",\"datePublished\":\"2022-08-29T12:13:40+00:00\",\"dateModified\":\"2023-11-02T10:07:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/\"},\"wordCount\":275,\"publisher\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2022\/08\/stock70-300x204.png\",\"articleSection\":[\"A\/B Testing Personas\",\"Automatic Persona Generation\",\"HCI and data-driven personas\",\"HCI and personas\",\"HCI and personas analytics\",\"Use Case Personas\",\"Use of Personas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/\",\"url\":\"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/\",\"name\":\"How does varying the number of personas affect user perceptions and behavior? Challenging the \u2018small personas\u2019 hypothesis! – The Persona Blog\",\"isPartOf\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2022\/08\/stock70-300x204.png\",\"datePublished\":\"2022-08-29T12:13:40+00:00\",\"dateModified\":\"2023-11-02T10:07:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2022\/08\/stock70.png?fit=619%2C421&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2022\/08\/stock70.png?fit=619%2C421&ssl=1\",\"width\":619,\"height\":421,\"caption\":\"How does varying the number of personas affect user perceptions and behavior? Challenging the \u2018small personas\u2019 hypothesis!\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/persona.qcri.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How does varying the number of personas affect user perceptions and behavior? Challenging the \u2018small personas\u2019 hypothesis!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#website\",\"url\":\"https:\/\/persona.qcri.org\/blog\/\",\"name\":\"The Persona Blog\",\"description\":\"All Things Personas!\",\"publisher\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/persona.qcri.org\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#organization\",\"name\":\"Persona Blog\",\"url\":\"https:\/\/persona.qcri.org\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i1.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/APG-2020.png?fit=490%2C300&ssl=1\",\"contentUrl\":\"https:\/\/i1.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/APG-2020.png?fit=490%2C300&ssl=1\",\"width\":490,\"height\":300,\"caption\":\"Persona Blog\"},\"image\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/27d3999853d82c7a10b08504351811f5\",\"name\":\"Jim Jansen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/332c40ecd52b5094e0b04c262ec09399e1b96fbc0d8b633d350174144289e63c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/332c40ecd52b5094e0b04c262ec09399e1b96fbc0d8b633d350174144289e63c?s=96&d=mm&r=g\",\"caption\":\"Jim Jansen\"},\"description\":\"Dr. Jansen is a Principal Scientist in the social computing group of the Qatar Computing Research Institute, and a professor with the College of Science and Engineering, Hamad bin Khalifa University, and an adjunct professor with the College of Information Sciences and Technology at The Pennsylvania State University. He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University, along with master degrees from Texas A&M (computer science) and Troy State (international relations). Dr. Jim Jansen served in the U.S. Army as an Infantry enlisted soldier and communication commissioned officer.\",\"sameAs\":[\"http:\/\/www.bernardjjansen.com\/\"],\"url\":\"https:\/\/persona.qcri.org\/blog\/author\/jim-jansen\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How does varying the number of personas affect user perceptions and behavior? Challenging the \u2018small personas\u2019 hypothesis! – The Persona Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/","og_locale":"en_US","og_type":"article","og_title":"How does varying the number of personas affect user perceptions and behavior? Challenging the \u2018small personas\u2019 hypothesis! – The Persona Blog","og_description":"Studies in human-computer interaction recommend creating fewer than ten personas based on stakeholders\u2019 limitations to cognitively process and use personas. However, no existing studies offer empirical support for having fewer rather than more personas. Investigating this matter, thirty-seven participants interacted with five and fifteen personas using an interactive persona system, choosing one persona to design […]","og_url":"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/","og_site_name":"The Persona Blog","article_published_time":"2022-08-29T12:13:40+00:00","article_modified_time":"2023-11-02T10:07:16+00:00","og_image":[{"url":"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2022\/08\/stock70-300x204.png","type":"","width":"","height":""}],"author":"Jim Jansen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jim Jansen","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/#article","isPartOf":{"@id":"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/"},"author":{"name":"Jim Jansen","@id":"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/27d3999853d82c7a10b08504351811f5"},"headline":"How does varying the number of personas affect user perceptions and behavior? Challenging the \u2018small personas\u2019 hypothesis!","datePublished":"2022-08-29T12:13:40+00:00","dateModified":"2023-11-02T10:07:16+00:00","mainEntityOfPage":{"@id":"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/"},"wordCount":275,"publisher":{"@id":"https:\/\/persona.qcri.org\/blog\/#organization"},"image":{"@id":"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/#primaryimage"},"thumbnailUrl":"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2022\/08\/stock70-300x204.png","articleSection":["A\/B Testing Personas","Automatic Persona Generation","HCI and data-driven personas","HCI and personas","HCI and personas analytics","Use Case Personas","Use of Personas"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/","url":"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/","name":"How does varying the number of personas affect user perceptions and behavior? Challenging the \u2018small personas\u2019 hypothesis! – The Persona Blog","isPartOf":{"@id":"https:\/\/persona.qcri.org\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/#primaryimage"},"image":{"@id":"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/#primaryimage"},"thumbnailUrl":"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2022\/08\/stock70-300x204.png","datePublished":"2022-08-29T12:13:40+00:00","dateModified":"2023-11-02T10:07:16+00:00","breadcrumb":{"@id":"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/#primaryimage","url":"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2022\/08\/stock70.png?fit=619%2C421&ssl=1","contentUrl":"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2022\/08\/stock70.png?fit=619%2C421&ssl=1","width":619,"height":421,"caption":"How does varying the number of personas affect user perceptions and behavior? Challenging the \u2018small personas\u2019 hypothesis!"},{"@type":"BreadcrumbList","@id":"https:\/\/persona.qcri.org\/blog\/how-does-varying-the-number-of-personas-affect-user-perceptions-and-behavior-challenging-the-small-personas-hypothesis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/persona.qcri.org\/blog\/"},{"@type":"ListItem","position":2,"name":"How does varying the number of personas affect user perceptions and behavior? Challenging the \u2018small personas\u2019 hypothesis!"}]},{"@type":"WebSite","@id":"https:\/\/persona.qcri.org\/blog\/#website","url":"https:\/\/persona.qcri.org\/blog\/","name":"The Persona Blog","description":"All Things Personas!","publisher":{"@id":"https:\/\/persona.qcri.org\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/persona.qcri.org\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/persona.qcri.org\/blog\/#organization","name":"Persona Blog","url":"https:\/\/persona.qcri.org\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.qcri.org\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i1.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/APG-2020.png?fit=490%2C300&ssl=1","contentUrl":"https:\/\/i1.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/APG-2020.png?fit=490%2C300&ssl=1","width":490,"height":300,"caption":"Persona Blog"},"image":{"@id":"https:\/\/persona.qcri.org\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/27d3999853d82c7a10b08504351811f5","name":"Jim Jansen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/332c40ecd52b5094e0b04c262ec09399e1b96fbc0d8b633d350174144289e63c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/332c40ecd52b5094e0b04c262ec09399e1b96fbc0d8b633d350174144289e63c?s=96&d=mm&r=g","caption":"Jim Jansen"},"description":"Dr. Jansen is a Principal Scientist in the social computing group of the Qatar Computing Research Institute, and a professor with the College of Science and Engineering, Hamad bin Khalifa University, and an adjunct professor with the College of Information Sciences and Technology at The Pennsylvania State University. He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University, along with master degrees from Texas A&M (computer science) and Troy State (international relations). Dr. Jim Jansen served in the U.S. Army as an Infantry enlisted soldier and communication commissioned officer.","sameAs":["http:\/\/www.bernardjjansen.com\/"],"url":"https:\/\/persona.qcri.org\/blog\/author\/jim-jansen\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/1758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/comments?post=1758"}],"version-history":[{"count":5,"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/1758\/revisions"}],"predecessor-version":[{"id":1984,"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/1758\/revisions\/1984"}],"wp:attachment":[{"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/media?parent=1758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/categories?post=1758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/tags?post=1758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}