{"id":173,"date":"2019-02-07T11:24:21","date_gmt":"2019-02-07T11:24:21","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=173"},"modified":"2020-04-29T22:00:51","modified_gmt":"2020-04-29T19:00:51","slug":"what-is-a-data-driven-persona","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/what-is-a-data-driven-persona\/","title":{"rendered":"What is a Data-Driven Persona?"},"content":{"rendered":"<p>A data-driven persona is derived from verifiable facts about the represented segment of the target population in sufficient amount for quantitative analysis.<\/p>\n<p>An ideal persona is a proxy for a person. The person is the targeted user group, audience, or customer segment. An ideal persona both describes a segment and predicts the segment behavior.<\/p>\n<p>Jansen, B. J., Salminen, J., and Jung, S.G. (2020)\u00a0<a href=\"https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml\" target=\"_blank\" rel=\"noopener noreferrer\">Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics<\/a>.\u00a0<u>Data and Information Management<\/u>. 4(1), 1-17.\u00a0 <a href=\"https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/content.sciendo.com\/view\/journals\/dim\/4\/1\/article-p1.xml<\/a><\/p>\n<h2>Read more about data-driven personas<\/h2>\n<blockquote class=\"wp-embedded-content\" data-secret=\"2vhHdMkvJa\"><p><a href=\"https:\/\/persona.qcri.org\/blog\/benefits-of-data-driven-personas\/\">Introduction to Data-Driven Personas<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Introduction to Data-Driven Personas&#8221; &#8212; The Persona Blog\" src=\"https:\/\/persona.qcri.org\/blog\/benefits-of-data-driven-personas\/embed\/#?secret=KIJVtQbm50#?secret=2vhHdMkvJa\" data-secret=\"2vhHdMkvJa\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"s97Q3uj0WS\"><p><a href=\"https:\/\/persona.qcri.org\/blog\/too-many-personas\/\">Got too many personas? This approach can help!<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Got too many personas? This approach can help!&#8221; &#8212; The Persona Blog\" src=\"https:\/\/persona.qcri.org\/blog\/too-many-personas\/embed\/#?secret=yLHtehHr6f#?secret=s97Q3uj0WS\" data-secret=\"s97Q3uj0WS\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Dn3CT8Qmft\"><p><a href=\"https:\/\/persona.qcri.org\/blog\/too-many-personas\/\">Got too many personas? This approach can help!<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Got too many personas? This approach can help!&#8221; &#8212; The Persona Blog\" src=\"https:\/\/persona.qcri.org\/blog\/too-many-personas\/embed\/#?secret=yLHtehHr6f#?secret=Dn3CT8Qmft\" data-secret=\"Dn3CT8Qmft\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"y0xnIHXZcg\"><p><a href=\"https:\/\/persona.qcri.org\/blog\/too-many-personas\/\">Got too many personas? This approach can help!<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Got too many personas? This approach can help!&#8221; &#8212; The Persona Blog\" src=\"https:\/\/persona.qcri.org\/blog\/too-many-personas\/embed\/#?secret=yLHtehHr6f#?secret=y0xnIHXZcg\" data-secret=\"y0xnIHXZcg\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"KGeNXrE7ni\"><p><a href=\"https:\/\/persona.qcri.org\/blog\/too-many-personas\/\">Got too many personas? This approach can help!<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Got too many personas? This approach can help!&#8221; &#8212; The Persona Blog\" src=\"https:\/\/persona.qcri.org\/blog\/too-many-personas\/embed\/#?secret=yLHtehHr6f#?secret=KGeNXrE7ni\" data-secret=\"KGeNXrE7ni\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"xvQ7Qs4wvF\"><p><a href=\"https:\/\/persona.qcri.org\/blog\/too-many-personas\/\">Got too many personas? This approach can help!<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Got too many personas? This approach can help!&#8221; &#8212; The Persona Blog\" src=\"https:\/\/persona.qcri.org\/blog\/too-many-personas\/embed\/#?secret=yLHtehHr6f#?secret=xvQ7Qs4wvF\" data-secret=\"xvQ7Qs4wvF\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A data-driven persona is derived from verifiable facts about the represented segment of the target population in sufficient amount for quantitative analysis. An ideal persona is a proxy for a person. The person is the targeted user group, audience, or customer segment. An ideal persona both describes a segment and predicts the segment behavior. Jansen, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,16,2],"tags":[71,18,33],"class_list":["post-173","post","type-post","status-publish","format-standard","hentry","category-data-driven-personas","category-persona-creation","category-personas","tag-data","tag-data-driven-personas","tag-personas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Data-Driven Persona? &#8211; The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/what-is-a-data-driven-persona\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Data-Driven Persona? &#8211; The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"A data-driven persona is derived from verifiable facts about the represented segment of the target population in sufficient amount for quantitative analysis. 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