{"id":1717,"date":"2022-03-24T15:50:05","date_gmt":"2022-03-24T12:50:05","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1717"},"modified":"2023-11-02T14:16:08","modified_gmt":"2023-11-02T11:16:08","slug":"developing-persona-analytics-towards-persona-science","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/developing-persona-analytics-towards-persona-science\/","title":{"rendered":"Developing Persona Analytics Towards Persona Science"},"content":{"rendered":"<figure id=\"attachment_1718\" aria-describedby=\"caption-attachment-1718\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1718\" src=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2022\/03\/persona_science.png?resize=300%2C197&#038;ssl=1\" alt=\"Developing Persona Analytics Towards Persona Science\" width=\"300\" height=\"197\" srcset=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2022\/03\/persona_science.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2022\/03\/persona_science.png?w=727&amp;ssl=1 727w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-1718\" class=\"wp-caption-text\"><a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/developing_persona_analytics_towards_persona_science_jansen.pdf\" target=\"_blank\" rel=\"noopener\">Developing Persona Analytics Towards Persona Science<\/a><\/figcaption><\/figure>\n<p>Much of the reported work on personas suffers from the lack of empirical evidence.\u00a0To address this issue, we introduce <a href=\"https:\/\/persona.qcri.org\/blog\/persona-analytics-a-pathway-to-persona-science\/\">Persona Analytics<\/a> (PA), a system that tracks how users interact with algorithmically-generated personas.<\/p>\n<p>PA captures users\u2019 mouse and gaze behavior to measure users\u2019 interaction with <a href=\"https:\/\/persona.qcri.org\/blog\/algorithmically-generated-personas-paired-with-ai-generated-pain-points-detection\/\">algorithmically generated personas<\/a> and use of system features for an interactive persona system.\u00a0Measuring these activities grants an understanding of the behaviors of a persona user, required for quantitative measurement of <a href=\"https:\/\/persona.qcri.org\/blog\/persona-topics\/use-of-personas\/\">persona use<\/a> to obtain scientifically valid evidence.<\/p>\n<p>Conducting a study with 144 participants, we demonstrate how PA can be deployed for remote user studies during exceptional times when physical user studies are difficult, if not impossible.<\/p>\n<p>\u200bJung, S.G., Salminen, J. and\u00a0Jansen, B. J.\u00a0(2022)\u00a0<a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/developing_persona_analytics_towards_persona_science_jansen.pdf\" target=\"_blank\" rel=\"noopener\">Developing Persona Analytics Towards Persona Science<\/a>. 27th Annual Conference on Intelligent User Interfaces. 22-25 March. Helsinki, Finland. p. 323-344.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Much of the reported work on personas suffers from the lack of empirical evidence.\u00a0To address this issue, we introduce Persona Analytics (PA), a system that tracks how users interact with algorithmically-generated personas. PA captures users\u2019 mouse and gaze behavior to measure users\u2019 interaction with algorithmically generated personas and use of system features for an interactive [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[557],"class_list":["post-1717","post","type-post","status-publish","format-standard","hentry","category-personas","tag-persona-science"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Developing Persona Analytics Towards Persona Science &#8211; The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/developing-persona-analytics-towards-persona-science\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Developing Persona Analytics Towards Persona Science &#8211; The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"Much of the reported work on personas suffers from the lack of empirical evidence.\u00a0To address this issue, we introduce Persona Analytics (PA), a system that tracks how users interact with algorithmically-generated personas. 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