{"id":1706,"date":"2022-02-08T06:46:39","date_gmt":"2022-02-08T03:46:39","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1706"},"modified":"2022-02-08T06:46:39","modified_gmt":"2022-02-08T03:46:39","slug":"do-players-communicate-differently-depending-on-the-champion-played-exploring-the-proteus-effect-in-league-of-legends","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/do-players-communicate-differently-depending-on-the-champion-played-exploring-the-proteus-effect-in-league-of-legends\/","title":{"rendered":"Do players communicate differently depending on the champion played? Exploring the Proteus effect in League of Legends"},"content":{"rendered":"<figure id=\"attachment_1707\" aria-describedby=\"caption-attachment-1707\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1707\" src=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2022\/02\/LOL_article.jpg?resize=300%2C137&#038;ssl=1\" alt=\"Do players communicate differently depending on the champion played? Exploring the Proteus effect in League of Legends\" width=\"300\" height=\"137\" srcset=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2022\/02\/LOL_article.jpg?resize=300%2C137&amp;ssl=1 300w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2022\/02\/LOL_article.jpg?resize=1024%2C467&amp;ssl=1 1024w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2022\/02\/LOL_article.jpg?resize=768%2C350&amp;ssl=1 768w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2022\/02\/LOL_article.jpg?w=1320&amp;ssl=1 1320w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-1707\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0040162522000889\" target=\"_blank\" rel=\"noopener\">Do players communicate differently depending on the champion played? Exploring the Proteus effect in League of Legends<\/a><\/em><\/figcaption><\/figure>\n<p>Interested in online gaming research? You might find this article of interest.<\/p>\n<p>In a different take on &#8216;personas&#8217;, we investigate how the Proteus effect, which is players changing their way of communication based on characters with which they play, is associated with players\u2019 champion usage in the popular online game League of Legends, where champions are the characters that the players control.<\/p>\n<p>First, we create two sets of variables: (a) objective champion characteristics based on information from the game developer, which we further enrich by semiotic coding, and (b) subjective champion characteristics based on crowdsourced opinions about the champions.<\/p>\n<p>Then, we analyze 13.6 million in-game chat messages to measure whether the players\u2019 vocality (character counts of messages), valence (negative versus positive scores of language use), and toxicity (frequency of toxic word usage) change depending on the characteristics of the champions they employ.<\/p>\n<p>We find that champions\u2019 body type, role, and gender are associated with players\u2019 higher vocality, toxicity, and negative valence.<\/p>\n<p>We also find that the players\u2019 communication significantly changes in toxicity and valence when they play using different champions.<\/p>\n<p>\u015eeng\u00fcn, S., Santos, J. M., Salminen, J., Jung, S. G., and Jansen, B. J. (2022) <em><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0040162522000889\" target=\"_blank\" rel=\"noopener\">Do players communicate differently depending on the champion played? Exploring the Proteus effect in League of Legends<\/a><\/em>.\u00a0<u>Technological Forecasting &amp; Social Change<\/u>. 177, Article 121556.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interested in online gaming research? You might find this article of interest. In a different take on &#8216;personas&#8217;, we investigate how the Proteus effect, which is players changing their way of communication based on characters with which they play, is associated with players\u2019 champion usage in the popular online game League of Legends, where champions [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,74],"tags":[],"class_list":["post-1706","post","type-post","status-publish","format-standard","hentry","category-persona-research","category-player-game-personas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do players communicate differently depending on the champion played? 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In a different take on &#8216;personas&#8217;, we investigate how the Proteus effect, which is players changing their way of communication based on characters with which they play, is associated with players\u2019 champion usage in the popular online game League of Legends, where champions [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.qcri.org\/blog\/do-players-communicate-differently-depending-on-the-champion-played-exploring-the-proteus-effect-in-league-of-legends\/\" \/>\n<meta property=\"og:site_name\" content=\"The Persona Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-08T03:46:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2022\/02\/LOL_article-300x137.jpg\" \/>\n<meta name=\"author\" content=\"Jim Jansen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Jansen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/do-players-communicate-differently-depending-on-the-champion-played-exploring-the-proteus-effect-in-league-of-legends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/do-players-communicate-differently-depending-on-the-champion-played-exploring-the-proteus-effect-in-league-of-legends\/\"},\"author\":{\"name\":\"Jim Jansen\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/27d3999853d82c7a10b08504351811f5\"},\"headline\":\"Do players communicate differently depending on the champion played? 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