{"id":1694,"date":"2021-11-30T11:40:55","date_gmt":"2021-11-30T08:40:55","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1694"},"modified":"2023-11-02T14:53:44","modified_gmt":"2023-11-02T11:53:44","slug":"any-dataset-can-be-a-persona","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/any-dataset-can-be-a-persona\/","title":{"rendered":"Any dataset can be a persona"},"content":{"rendered":"<p><strong>&#8220;Any dataset can be a persona.&#8221;<\/strong> It&#8217;s quite a fascinating idea that any dataset about users or customers could be transformed into a set of <a href=\"https:\/\/persona.qcri.org\/blog\/theory-of-personas\/\">personas<\/a>. Of course, this means that persona creators need to possess a wide range of analytical skills because datasets in the wild contain different fields\/variables\/degree of structure. So, <a href=\"https:\/\/persona.qcri.org\/blog\/persona-topics\/persona-creation\/\">persona creation<\/a> becomes a creative exercise are made based on judgment and experience, within the general purpose of avoiding harmful stereotypes, maintaining objectivity, and representing the data truthfully. Not easy, but the idea is intriguing.<\/p>\n<p>#personas #ubiquitous #omnipresent #universallyapplicable #data #creativity<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Any dataset can be a persona.&#8221; It&#8217;s quite a fascinating idea that any dataset about users or customers could be transformed into a set of personas. Of course, this means that persona creators need to possess a wide range of analytical skills because datasets in the wild contain different fields\/variables\/degree of structure. So, persona creation [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[130,2],"tags":[],"class_list":["post-1694","post","type-post","status-publish","format-standard","hentry","category-persona-thinking","category-personas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Any dataset can be a persona &#8211; The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/any-dataset-can-be-a-persona\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Any dataset can be a persona &#8211; The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"&#8220;Any dataset can be a persona.&#8221; It&#8217;s quite a fascinating idea that any dataset about users or customers could be transformed into a set of personas. 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