{"id":161,"date":"2019-02-04T04:27:52","date_gmt":"2019-02-04T01:27:52","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=161"},"modified":"2021-03-18T12:36:12","modified_gmt":"2021-03-18T09:36:12","slug":"what-is-a-persona-profile","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/what-is-a-persona-profile\/","title":{"rendered":"What is a persona profile?"},"content":{"rendered":"<p>A persona profile is the end product of the <a href=\"https:\/\/persona.qcri.org\/blog\/how-to-create-a-persona\/\">persona creation process<\/a>. A common layout of a persona profile that is usually 1 page containing a textual description and typically one photo. The textual description will include, along with humanizing elements such as name, demographic information (e.g., education, job, age, etc.) and behavioral information (e.g., interests, goals, purchases, etc.).<\/p>\n<p>Below is an example of a persona profile.<\/p>\n<figure id=\"attachment_167\" aria-describedby=\"caption-attachment-167\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-167\" src=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2019\/02\/personaprofile.jpg?resize=600%2C424&#038;ssl=1\" alt=\"a persona profile\" width=\"600\" height=\"424\" \/><figcaption id=\"caption-attachment-167\" class=\"wp-caption-text\">This is one example of a persona profile<\/figcaption><\/figure>\n<p>Jung, S., An, J., Kwak, H., Ahmad, M., Nielsen, L., and\u00a0Jansen, B. J.\u00a0 (2017) <a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/jjansen_personas_chi2017.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Persona Generation from Aggregated Social Media Dat<\/a>a. ACM Conference\u00a0Extended Abstracts\u00a0on Human Factors in Computing Systems 2017 (CHI2017). Denver, Colorado. p. 1748-1755. 6-11 May<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A persona profile is the end product of the persona creation process. A common layout of a persona profile that is usually 1 page containing a textual description and typically one photo. The textual description will include, along with humanizing elements such as name, demographic information (e.g., education, job, age, etc.) and behavioral information (e.g., [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,16,2],"tags":[170],"class_list":["post-161","post","type-post","status-publish","format-standard","hentry","category-data-driven-personas","category-persona-creation","category-personas","tag-persona-template"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a persona profile? &#8211; The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/what-is-a-persona-profile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a persona profile? &#8211; The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"A persona profile is the end product of the persona creation process. 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