{"id":158,"date":"2019-02-03T16:42:28","date_gmt":"2019-02-03T13:42:28","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=158"},"modified":"2021-03-18T11:55:12","modified_gmt":"2021-03-18T08:55:12","slug":"how-to-create-a-persona","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/how-to-create-a-persona\/","title":{"rendered":"How to create a persona?"},"content":{"rendered":"<p>There are many <a href=\"https:\/\/persona.qcri.org\/blog\/manually-and-automatically-generated-personas\/\">persona development<\/a> methodologies. Yer, persona creation tends to involve five general steps, which are:<\/p>\n<ul>\n<li><strong>Identify:<\/strong> Categorize the population of customers, users, or audience members<\/li>\n<li><strong>Collect:<\/strong> Gather data about the identified populations specifically concerning behaviors (or goals, pain points, etc.) and demographics. (Data can be gathered through <a href=\"https:\/\/persona.qcri.org\/blog\/the-most-comprehensive-list-of-persona-interview-questions-on-the-web\/\">persona interviews<\/a> or <a href=\"https:\/\/persona.qcri.org\/blog\/benefits-of-data-driven-personas-2\/\">automatically<\/a>.)<\/li>\n<li><strong>Segment:<\/strong> Group the population into unique segments based on unique behaviors, goals, pain points, etc.<\/li>\n<li><strong>Generate:<\/strong> Produce identifiable complete segments with combined behavioral and demographic data<\/li>\n<li><strong>Enrich:<\/strong> Augment each complete segment with individual characteristics, such as photo, name, etc. to create a complete <a href=\"https:\/\/persona.qcri.org\/blog\/how-to-create-a-persona\/\">persona profile<\/a> for each segment. The set of persona profiles that represents the population is the end product of the process.<\/li>\n<\/ul>\n<p><strong>Read our <a href=\"https:\/\/persona.qcri.org\/persona-research\">persona research<\/a> for more in-depth knowledge on persona development.\u00a0<\/strong><\/p>\n<p>Jung, S., An, J., Kwak, H., Ahmad, M., Nielsen, L., and\u00a0Jansen, B. J.\u00a0 (2017) <a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/jjansen_personas_chi2017.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Persona Generation from Aggregated Social Media Data<\/a>. ACM Conference Extended Abstracts on Human Factors in Computing Systems 2017 (CHI2017). Denver, Colorado. p. 1748-1755. 6-11 May<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many persona development methodologies. Yer, persona creation tends to involve five general steps, which are: Identify: Categorize the population of customers, users, or audience members Collect: Gather data about the identified populations specifically concerning behaviors (or goals, pain points, etc.) and demographics. (Data can be gathered through persona interviews or automatically.) Segment: Group [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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