{"id":1567,"date":"2021-09-02T00:00:07","date_gmt":"2021-09-01T21:00:07","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1567"},"modified":"2021-09-02T06:12:56","modified_gmt":"2021-09-02T03:12:56","slug":"think-aloud-surveys-a-method-for-eliciting-enhanced-insights-during-user-studies","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/think-aloud-surveys-a-method-for-eliciting-enhanced-insights-during-user-studies\/","title":{"rendered":"Think-Aloud Surveys – A Method for Eliciting Enhanced Insights During User Studies"},"content":{"rendered":"
\"Think-Aloud
Think-Aloud Surveys – A Method for Eliciting Enhanced Insights During User Studies<\/a><\/figcaption><\/figure>\n

In a user experiment, we tried out a novel data collection approach consisting of combining surveys with the think-aloud method. We coin the phrase \u201cthink-aloud survey method\u201d, where participants think-aloud while completing a questionnaire.<\/p>\n

We analyzed the transcripts and found that the think-aloud survey provides deeper insights into the reasoning behind the participants\u2019 Likert scale choices and responses to open-ended questions, along with an enhanced understanding of the tasks and prompting the participants to explicate their choices. All resulting in more insights for design.<\/p>\n

The think-aloud survey method further offers other insights into usability issues and encourages the participants to provide system
\nimprovement proposals.<\/p>\n

The think-aloud survey method is useful for researchers and practitioners applying a large number of usability evaluations and wanting to dig deeper into the motivations for choice.<\/p>\n

Nielsen, L., Salminen, J., Jung, S.G., and\u00a0Jansen, B. J.\u00a0(2021)\u00a0Think-Aloud Surveys – A Method for Eliciting Enhanced Insights During User Studies<\/a>, INTERACT 2021 18th IFIP TC13 International Conference on Human\u2013Computer Interaction. 30 Aug. – 3 Sept. Bari, Italy.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a user experiment, we tried out a novel data collection approach consisting of combining surveys with the think-aloud method. We coin the phrase \u201cthink-aloud survey method\u201d, where participants think-aloud while completing a questionnaire. We analyzed the transcripts and found that the think-aloud survey provides deeper insights into the reasoning behind the participants\u2019 Likert scale […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[234,462,267,365,464,362,461,459,360,363,460,359,463,39,361,458,133,465,358,364],"class_list":["post-1567","post","type-post","status-publish","format-standard","hentry","category-persona-research","tag-actionable-buyer-persona-research","tag-apg-research","tag-buyer-persona-research","tag-chi-research","tag-data-driven-persona-research","tag-disadvantages-of-market-research","tag-disadvantages-of-marketing-research","tag-disadvantages-of-not-doing-market-research","tag-google-analytics-research","tag-how-to-research-a-persona","tag-literature-review-in-quantitative-research","tag-market-research-disadvantages","tag-persona-analytics-research","tag-persona-research","tag-persona-research-for-construction","tag-persona-research-questions","tag-personas-research","tag-research-personas","tag-user-persona-research-company","tag-user-research-interview-questions-sample"],"yoast_head":"\nThink-Aloud Surveys - A Method for Eliciting Enhanced Insights During User Studies – The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/think-aloud-surveys-a-method-for-eliciting-enhanced-insights-during-user-studies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Think-Aloud Surveys - A Method for Eliciting Enhanced Insights During User Studies – The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"In a user experiment, we tried out a novel data collection approach consisting of combining surveys with the think-aloud method. 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He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University, along with master degrees from Texas A&M (computer science) and Troy State (international relations). 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