{"id":1548,"date":"2021-05-29T15:13:02","date_gmt":"2021-05-29T12:13:02","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1548"},"modified":"2021-08-16T05:16:41","modified_gmt":"2021-08-16T02:16:41","slug":"comparing-persona-analytics-and-social-media-analytics-for-a-user-centric-task-using-eye-tracking-and-think-aloud","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/comparing-persona-analytics-and-social-media-analytics-for-a-user-centric-task-using-eye-tracking-and-think-aloud\/","title":{"rendered":"Comparing Persona Analytics and Social Media Analytics for a User-Centric Task Using Eye-Tracking and Think-Aloud"},"content":{"rendered":"
\"Comparing
Comparing Persona Analytics and Social Media Analytics for a User-Centric Task Using Eye-Tracking and Think-Aloud<\/a><\/figcaption><\/figure>\n

We compare a data-driven persona system and an analytics system for efficiency and effectiveness for a user identification task.<\/p>\n

Findings from the 34-participant experiment show that the data-driven persona system affords faster task completion, is easier for users to engage with, and provides better user identification accuracy.<\/p>\n

Eye-tracking data indicates that the participants focus most of their attention on the persona content while focusing more on navigation features when using the analytics system.<\/p>\n

The combined results provide empirical support for the use of data-driven personas for a user identification task, which we surmise to be a result of the persona system following a user-centered design paradigm instead of an information-centered paradigm.<\/p>\n

That analytics system afforded capabilities and insights that the persona system did not suggest that the triangulation of features may lead to a better overall user understanding.<\/p>\n

Salminen, J., Sercan, S., Jung, S.G., and\u00a0Jansen, B. J.\u00a0(2021)\u00a0Comparing Persona Analytics and Social Media Analytics for a User-Centric Task Using Eye-Tracking and Think-Aloud<\/a>. CHItaly2021, 11-13 July 2021, Remote via Internet &\u00a0\u200bBozen-Bolzano, Italy.<\/p>\n","protected":false},"excerpt":{"rendered":"

We compare a data-driven persona system and an analytics system for efficiency and effectiveness for a user identification task. Findings from the 34-participant experiment show that the data-driven persona system affords faster task completion, is easier for users to engage with, and provides better user identification accuracy. Eye-tracking data indicates that the participants focus most 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Persona Analytics and Social Media Analytics for a User-Centric Task Using Eye-Tracking and Think-Aloud – The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/comparing-persona-analytics-and-social-media-analytics-for-a-user-centric-task-using-eye-tracking-and-think-aloud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comparing Persona Analytics and Social Media Analytics for a User-Centric Task Using Eye-Tracking and Think-Aloud – The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"We compare a data-driven persona system and an analytics system for efficiency and effectiveness for a user identification task. 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Dr. Jim Jansen served in the U.S. Army as an Infantry enlisted soldier and communication commissioned officer.","sameAs":["http:\/\/www.bernardjjansen.com\/"],"url":"https:\/\/persona.qcri.org\/blog\/author\/jim-jansen\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/1548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/comments?post=1548"}],"version-history":[{"count":2,"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/1548\/revisions"}],"predecessor-version":[{"id":1620,"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/1548\/revisions\/1620"}],"wp:attachment":[{"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/media?parent=1548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/categories?post=1548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/persona.qcri.org\/blog\/wp-json\/wp\/v2\/tags?post=1548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}