{"id":1528,"date":"2021-05-14T23:35:43","date_gmt":"2021-05-14T20:35:43","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1528"},"modified":"2021-05-14T23:36:35","modified_gmt":"2021-05-14T20:36:35","slug":"resources-about-the-book-data-driven-personas","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/resources-about-the-book-data-driven-personas\/","title":{"rendered":"Resources about the book, Data-Driven Personas"},"content":{"rendered":"<p>Several resources about the book, Data-Driven Personas, are available!<\/p>\n<figure id=\"attachment_1253\" aria-describedby=\"caption-attachment-1253\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1253\" src=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/02\/ddp_book_fan.jpg?resize=800%2C600&#038;ssl=1\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/02\/ddp_book_fan.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/02\/ddp_book_fan.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/02\/ddp_book_fan.jpg?resize=768%2C576&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-1253\" class=\"wp-caption-text\"><a href=\"https:\/\/www.amazon.com\/gp\/product\/1636390684#books-entity-teaser\" target=\"_blank\" rel=\"noopener\" data-cke-saved-href=\"https:\/\/www.amazon.com\/gp\/product\/1636390684#books-entity-teaser\">Data-Driven Persona<\/a><\/figcaption><\/figure>\n<p>The book &#8230; Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021).\u00a0<u><a href=\"https:\/\/www.morganclaypool.com\/doi\/abs\/10.2200\/S01072ED1V01Y202101HCI048\" target=\"_blank\" rel=\"noopener\" data-cke-saved-href=\"https:\/\/www.morganclaypool.com\/doi\/abs\/10.2200\/S01072ED1V01Y202101HCI048\">Data-Driven Personas<\/a><\/u>. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317.\u00a0<a href=\"https:\/\/www.amazon.com\/gp\/product\/1636390684#books-entity-teaser\" target=\"_blank\" rel=\"noopener\" data-cke-saved-href=\"https:\/\/www.amazon.com\/gp\/product\/1636390684#books-entity-teaser\">Data-Driven Personas<\/a>\u00a0on Amazon.<\/p>\n<p><b>Associated Resources<\/b><\/p>\n<p>The website &#8230;\u00a0<a href=\"http:\/\/www.data-drivenpersonas.com\/\" target=\"_blank\" rel=\"noopener\">Data-Driven Personas<\/a><br \/>\n<a href=\"http:\/\/www.data-drivenpersonas.com\/\">http:\/\/www.data-drivenpersonas.com<\/a><\/p>\n<p>The infographic &#8230;\u00a0<a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/data-driven_personas_book_infographic.pdf\" target=\"_blank\" rel=\"noopener\">Data-Driven Persona Book Infographic<\/a><br \/>\n<a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/data-driven_personas_book_infographic.pdf\">http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/data-driven_personas_book_infographic.pdf<\/a><\/p>\n<p>The Slideshare &#8230;\u00a0<a href=\"https:\/\/www.slideshare.net\/dj9395\/data-driven-personas-book\" target=\"_blank\" rel=\"noopener\">Slideshare presentation of the book, Data-Driven Personas!<\/a><br \/>\n<a href=\"https:\/\/www.slideshare.net\/dj9395\/data-driven-personas-book\">https:\/\/www.slideshare.net\/dj9395\/data-driven-personas-book<\/a><\/p>\n<p>The blog &#8230;\u00a0<a href=\"https:\/\/persona.qcri.org\/blog\/persona-tags\/data-driven-persona-book\/\" target=\"_blank\" rel=\"noopener\">Blog Postings About Data-Driven Personas book<\/a><br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/persona-tags\/data-driven-persona-book\/\">https:\/\/persona.qcri.org\/blog\/persona-tags\/data-driven-persona-book\/<\/a><\/p>\n<p>On Google Books &#8230;\u00a0<a href=\"https:\/\/books.google.com.qa\/books\/about\/Data_Driven_Personas.html\" target=\"_blank\" rel=\"noopener\">Data-Driven Personas on Google Books<\/a><br \/>\n<a href=\"https:\/\/books.google.com.qa\/books\/about\/Data_Driven_Personas.html\">https:\/\/books.google.com.qa\/books\/about\/Data_Driven_Personas.html<\/a><\/p>\n<p>On Google eBook &#8230;\u00a0<a href=\"https:\/\/play.google.com\/store\/books\/details?pcampaignid=books_read_action&amp;id=CDMcEAAAQBAJ\" target=\"_blank\" rel=\"noopener\">Data-Driven Personas<\/a><br \/>\n<a href=\"https:\/\/play.google.com\/store\/books\/details?pcampaignid=books_read_action&amp;id=CDMcEAAAQBAJ\">https:\/\/play.google.com\/store\/books\/details?pcampaignid=books_read_action&amp;id=CDMcEAAAQBAJ<\/a><\/p>\n<p>On YouYube &#8230;\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=c7MGzaj9TgU\" target=\"_blank\" rel=\"noopener\">Introduction to Data-Driven Personas Book &#8211; Kathleen Guan (co-author)<\/a><br \/>\n<a href=\"https:\/\/www.youtube.com\/watch?v=TJe7dgG0haI\">https:\/\/www.youtube.com\/watch?v=c7MGzaj9TgU<\/a><\/p>\n<p>On YouYube &#8230;\u00a0<a href=\"https:\/\/youtu.be\/ni93_raZ0nI\" target=\"_blank\" rel=\"noopener\">Data Driven Personas Book Video by Jim Jansen<\/a><br \/>\n<a href=\"https:\/\/youtu.be\/ni93_raZ0nI\">https:\/\/youtu.be\/ni93_raZ0nI<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Several resources about the book, Data-Driven Personas, are available! The book &#8230; Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021).\u00a0Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317.\u00a0Data-Driven Personas\u00a0on Amazon. Associated Resources The website &#8230;\u00a0Data-Driven Personas http:\/\/www.data-drivenpersonas.com The infographic &#8230;\u00a0Data-Driven Persona Book Infographic http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/data-driven_personas_book_infographic.pdf The [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[155,152,154,149,150,147,148,2],"tags":[399,132,42,156,157,158,159,160,161,162,163,164,165,166,26,21,135,60,39,525,33,526,524,22],"class_list":["post-1528","post","type-post","status-publish","format-standard","hentry","category-hci","category-hci-and-data-driven-personas","category-hci-and-personas","category-hci-audience-understanding","category-hci-customer-understanding","category-hci-design-technique","category-hci-user-understanding","category-personas","tag-buyer-personas-book","tag-data-driven-persona-book","tag-hci","tag-hci-and-data-driven-personas","tag-hci-and-personas","tag-hci-and-personas-analytics","tag-hci-audience-understanding","tag-hci-customer-understanding","tag-hci-design-technique","tag-hci-user-understanding","tag-human-computer-interaction-user-understanding-technique","tag-human-computer-interaction","tag-human-computer-interaction-design","tag-human-computer-interaction-design-technique","tag-marketing-personas","tag-persona-analytics","tag-persona-course","tag-persona-development","tag-persona-research","tag-persona-textbook","tag-personas","tag-personas-workshop","tag-teaching-personas","tag-value-of-personas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Resources about the book, Data-Driven Personas &#8211; 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The book &#8230; Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021).\u00a0Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317.\u00a0Data-Driven Personas\u00a0on Amazon. Associated Resources The website &#8230;\u00a0Data-Driven Personas http:\/\/www.data-drivenpersonas.com The infographic &#8230;\u00a0Data-Driven Persona Book Infographic http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/data-driven_personas_book_infographic.pdf The [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.qcri.org\/blog\/resources-about-the-book-data-driven-personas\/\" \/>\n<meta property=\"og:site_name\" content=\"The Persona Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-14T20:35:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-14T20:36:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/02\/ddp_book_fan.jpg\" \/>\n<meta name=\"author\" content=\"Jim Jansen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Jansen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/resources-about-the-book-data-driven-personas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/resources-about-the-book-data-driven-personas\/\"},\"author\":{\"name\":\"Jim Jansen\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/27d3999853d82c7a10b08504351811f5\"},\"headline\":\"Resources about the book, Data-Driven Personas\",\"datePublished\":\"2021-05-14T20:35:43+00:00\",\"dateModified\":\"2021-05-14T20:36:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/resources-about-the-book-data-driven-personas\/\"},\"wordCount\":186,\"publisher\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/resources-about-the-book-data-driven-personas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/02\/ddp_book_fan.jpg\",\"keywords\":[\"buyer personas book\",\"data-driven persona book\",\"HCI\",\"HCI and data-driven personas\",\"HCI and personas\",\"HCI and personas analytics\",\"HCI audience understanding\",\"HCI customer understanding\",\"HCI design technique\",\"HCI user understanding\",\"human computer interaction user understanding technique\",\"Human-Computer Interaction\",\"Human-Computer Interaction design\",\"Human-Computer Interaction design technique\",\"marketing personas\",\"persona analytics\",\"persona course\",\"persona development\",\"persona research\",\"persona textbook\",\"personas\",\"personas workshop\",\"teaching personas\",\"value of personas\"],\"articleSection\":[\"HCI\",\"HCI and data-driven personas\",\"HCI and personas\",\"HCI audience understanding\",\"HCI customer understanding\",\"HCI design technique\",\"HCI user understanding\",\"Personas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/resources-about-the-book-data-driven-personas\/\",\"url\":\"https:\/\/persona.qcri.org\/blog\/resources-about-the-book-data-driven-personas\/\",\"name\":\"Resources about the book, Data-Driven Personas &#8211; 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