{"id":1508,"date":"2021-05-02T21:55:42","date_gmt":"2021-05-02T18:55:42","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1508"},"modified":"2021-05-02T21:59:42","modified_gmt":"2021-05-02T18:59:42","slug":"using-the-book-data-driven-personas-for-teaching","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/using-the-book-data-driven-personas-for-teaching\/","title":{"rendered":"Using the book Data-Driven Personas for Teaching"},"content":{"rendered":"

Hi, Professor!<\/p>\n

Planning your HCI, design, UX, advertising, content creation, marketing, or related course for the upcoming semester?<\/p>\n

Consider using the book Data-Driven Personas<\/a> in your course.<\/p>\n

\"\"
Data-Driven Personas<\/a><\/figcaption><\/figure>\n

There are MANY advantages to using this book for your course!<\/p>\n

<\/p>\n

First, we developed the book with the persona, Kristi<\/a>, in mind, who is a professor teaching a course dealing with personas. So, the book is made for those who want to teach others about personas.<\/p>\n

Second, the book is designed for a standard semester course, including actionable appendices that are great for course projects.<\/p>\n

Third, each chapter has key takeaway points and several questions which can be great for classroom discussions, homework, or exams.<\/p>\n

Bonus!!! Many universities subscribe to the Morgan Claypool series<\/a>, meaning that students can access the book, Data-Driven Personas<\/a>, for FREE! Students like professors who use textbooks that are no cost!<\/p>\n

This book is made to make your course prep and teaching your course a little easier!<\/p>\n

Have a great semester!<\/p>\n

You can get your copy of the book from the publisher, Data-Driven Personas<\/a><\/p>\n

Or through Amazon Data-Driven Personas<\/a><\/p>\n

Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021).\u00a0Data-Driven Personas<\/a><\/u>. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hi, Professor! Planning your HCI, design, UX, advertising, content creation, marketing, or related course for the upcoming semester? Consider using the book Data-Driven Personas in your course. There are MANY advantages to using this book for your course!<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,152,154,153,149,7,2],"tags":[399,132,42,156,157,158,159,160,161,162,163,164,165,166,26,21,135,60,39,525,33,526,524,22],"class_list":["post-1508","post","type-post","status-publish","format-standard","hentry","category-data-driven-personas","category-hci-and-data-driven-personas","category-hci-and-personas","category-hci-and-personas-analytics","category-hci-audience-understanding","category-persona-research","category-personas","tag-buyer-personas-book","tag-data-driven-persona-book","tag-hci","tag-hci-and-data-driven-personas","tag-hci-and-personas","tag-hci-and-personas-analytics","tag-hci-audience-understanding","tag-hci-customer-understanding","tag-hci-design-technique","tag-hci-user-understanding","tag-human-computer-interaction-user-understanding-technique","tag-human-computer-interaction","tag-human-computer-interaction-design","tag-human-computer-interaction-design-technique","tag-marketing-personas","tag-persona-analytics","tag-persona-course","tag-persona-development","tag-persona-research","tag-persona-textbook","tag-personas","tag-personas-workshop","tag-teaching-personas","tag-value-of-personas"],"yoast_head":"\nUsing the book Data-Driven Personas for Teaching – The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/using-the-book-data-driven-personas-for-teaching\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using the book Data-Driven Personas for Teaching – The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"Hi, Professor! Planning your HCI, design, UX, advertising, content creation, marketing, or related course for the upcoming semester? Consider using the book Data-Driven Personas in your course. 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