{"id":1471,"date":"2021-04-25T03:54:30","date_gmt":"2021-04-25T00:54:30","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1471"},"modified":"2021-04-26T07:16:26","modified_gmt":"2021-04-26T04:16:26","slug":"major-parts-of-the-apg-persona-profile","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/major-parts-of-the-apg-persona-profile\/","title":{"rendered":"Major Parts of the APG Persona Profile"},"content":{"rendered":"<p>APG personas are data-driven, meaning they are personas created based on trends and patterns identified via quantitative analysis of actual user data.<\/p>\n<figure id=\"attachment_1472\" aria-describedby=\"caption-attachment-1472\" style=\"width: 375px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1472\" src=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/04\/persona_profile_infographic.png?resize=375%2C924&#038;ssl=1\" alt=\"APG Persona Profile Infographic\" width=\"375\" height=\"924\" srcset=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/04\/persona_profile_infographic.png?w=375&amp;ssl=1 375w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/04\/persona_profile_infographic.png?resize=122%2C300&amp;ssl=1 122w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><figcaption id=\"caption-attachment-1472\" class=\"wp-caption-text\"><a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/apg_persona_profile_24_april_2021.pdf\" target=\"_blank\" rel=\"noopener\">APG Persona Profile Infographic<\/a><\/figcaption><\/figure>\n<p>As such, the APG persona profiles has attributes not found in many other personas. To see some of the features of an APG persona, check out this infographic.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/apg_persona_profile_24_april_2021.pdf\" target=\"_blank\" rel=\"noopener\">APG Persona Profile Infographic<\/a><\/p>\n<p><strong>APG personas! Better personas! Better decisions! Better results!<\/strong><\/p>\n<p>Want more?<\/p>\n<p>See the book: Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). <u><a href=\"https:\/\/www.morganclaypool.com\/doi\/abs\/10.2200\/S01072ED1V01Y202101HCI048\" target=\"_blank\" rel=\"noopener\" data-cke-saved-href=\"https:\/\/www.morganclaypool.com\/doi\/abs\/10.2200\/S01072ED1V01Y202101HCI048\">Data-Driven Personas<\/a><\/u>. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317.\u00a0<a href=\"https:\/\/www.amazon.com\/gp\/product\/1636390684#books-entity-teaser\" target=\"_blank\" rel=\"noopener\" data-cke-saved-href=\"https:\/\/www.amazon.com\/gp\/product\/1636390684#books-entity-teaser\">Data-Driven Personas<\/a>\u00a0on Amazon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>APG personas are data-driven, meaning they are personas created based on trends and patterns identified via quantitative analysis of actual user data. As such, the APG persona profiles has attributes not found in many other personas. To see some of the features of an APG persona, check out this infographic.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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