{"id":1468,"date":"2021-04-24T00:41:31","date_gmt":"2021-04-23T21:41:31","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1468"},"modified":"2023-11-03T09:39:37","modified_gmt":"2023-11-03T06:39:37","slug":"how-to-create-personas-steps-using-the-qualitative-quantitative-or-mixed-method-approach","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/how-to-create-personas-steps-using-the-qualitative-quantitative-or-mixed-method-approach\/","title":{"rendered":"How to Create Personas: Steps Using the Qualitative, Quantitative, or Mixed Method Approach"},"content":{"rendered":"

Personas have broad applicability for digital innovation, giving their applicability for human centered user, customer, and audience understanding in activities such as product development, design, testing, content creation, and marketing.<\/p>\n

It is important that a persona is fictional (not an actual individual) yet realistic (based on real data from actual users).<\/em><\/strong><\/p>\n

The persona technique has inherent advantages relative to other user analytics techniques, in that persona provides a human face to \u201ccold\u201d numbers, among others. Personas can also be used in conjunction with these other techniques.<\/p>\n

\"Strengths
Strengths and Weaknesses of Persona Creation Methods: Guidelines for Novice and Experienced Users<\/a><\/figcaption><\/figure>\n

<\/p>\n

However, there is considerable plurality when it comes to persona creation methods, which may be confusing, especially those new to personas but even to those more experienced.<\/p>\n

These methods can be grouped into three primary approaches of persona creation, which are qualitative<\/a>, quantitative, and mixed methods<\/a>.<\/p>\n

To help navigate and apply, we present the major steps in each of these three primary approaches of persona creation.<\/p>\n

Qualitative<\/strong><\/p>\n