{"id":1391,"date":"2021-04-07T22:32:53","date_gmt":"2021-04-07T19:32:53","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1391"},"modified":"2023-11-03T09:50:34","modified_gmt":"2023-11-03T06:50:34","slug":"personas-methods-research","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/personas-methods-research\/","title":{"rendered":"Personas Methods Research"},"content":{"rendered":"

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics<\/a> research.<\/p>\n

\"please
Persona Research from The APG Team<\/a><\/figcaption><\/figure>\n

Here some of the APG team’s research articles about data-driven personas<\/a> and persona methods<\/a>. Check ’em out!<\/p>\n

Jansen, B. J., Jung, S.G., Salminen, J., Nielsen, L., and Guan, K.W. (2021) Strengths and Weaknesses of Persona Creation Methods: Guidelines for Novice and Experienced Users<\/a>. 54th Annual Hawaii International Conference on System Sciences (HICSS 2021) Koloa, Hawaii, United States. 5-8 Jan. 2021. p. 4971-4980.<\/p>\n

Salminen, J., Vahlo, J., Jung, S.G., Chowdhury. S., and Jansen, B. J.\u00a0 (2020) Designing Prototype Player Personas from Game Preference Surveys<\/a>. ACM CHI Conference on Human Factors in Computing Systems (CHI’20) (Extended Abstract), Honolulu, HI, USA. 25\u201330 April, 1-8.<\/p>\n

Salminen, J., Guan, K., Jung, S.G., Chowdhury, S., and Jansen, B. J. (2020) A Literature Review of Quantitative Persona Creation<\/a>. ACM CHI Conference on Human Factors in Computing Systems (CHI’20), Honolulu, HI, USA. 25\u201330 April. 1-14.<\/p>\n

Salminen, J., Sengun, S., Jung, S.G., and Jansen, B. J. (2019) Design Issues in Automatically Generated Persona Profiles: A Qualitative Analysis from 38 Think-Aloud Transcripts<\/a>. The ACM SIGIR Conference on Human Information Interaction and Retrieval (CHIIR2019). Glasgow, UK. 10-14 March. 225-229.<\/p>\n

Salminen, J.O., \u015eeng\u00fcn, S., Kwak, H., Jansen, B. J., An, J., Jung, S.G., Vieweg, S., and Harrell, F. (2017) Generating Cultural Personas From Social Data: A Perspective of Middle Eastern Users<\/a>. The Fourth International Symposium on Social Networks Analysis, Management and Security (SNAMS-2017). Prague, Czech Republic, p. 120-125. 21-23 Aug.<\/p>\n

An, J., Kwak, H. and Jansen, B. J.\u00a0 (2016) Validating Social Media Data for Automatic Persona Generation<\/a>. The Second International Workshop on Online Social Networks Technologies (OSNT-2016), 13th ACS\/IEEE International Conference on Computer Systems and Applications AICCSA 2016. Agadir, Morocco. 29 November – 2 December.<\/p>\n

For the complete persona research articles from the APG Team, please visit our Persona Research from The APG Team<\/a> page.<\/p>\n

Thanks!<\/p>\n","protected":false},"excerpt":{"rendered":"

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas and persona methods. Check ’em out! Jansen, B. J., Jung, S.G., Salminen, J., Nielsen, L., and Guan, K.W. (2021) Strengths […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,2],"tags":[234,462,267,365,464,362,461,459,360,363,460,359,463,39,361,458,133,465,358,364],"class_list":["post-1391","post","type-post","status-publish","format-standard","hentry","category-persona-research","category-personas","tag-actionable-buyer-persona-research","tag-apg-research","tag-buyer-persona-research","tag-chi-research","tag-data-driven-persona-research","tag-disadvantages-of-market-research","tag-disadvantages-of-marketing-research","tag-disadvantages-of-not-doing-market-research","tag-google-analytics-research","tag-how-to-research-a-persona","tag-literature-review-in-quantitative-research","tag-market-research-disadvantages","tag-persona-analytics-research","tag-persona-research","tag-persona-research-for-construction","tag-persona-research-questions","tag-personas-research","tag-research-personas","tag-user-persona-research-company","tag-user-research-interview-questions-sample"],"yoast_head":"\nPersonas Methods Research – The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/personas-methods-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personas Methods Research – The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. 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