{"id":1389,"date":"2021-03-20T22:30:51","date_gmt":"2021-03-20T19:30:51","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1389"},"modified":"2021-03-20T22:36:43","modified_gmt":"2021-03-20T19:36:43","slug":"data-driven-personas-research","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/data-driven-personas-research\/","title":{"rendered":"Data-Driven Personas Research"},"content":{"rendered":"

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research.<\/p>\n

\"please
Persona Research from The APG Team<\/a><\/figcaption><\/figure>\n

Here some of the APG team’s research articles about data-driven personas. Check ’em out!<\/p>\n

An, J., Kwak, H., Salminen, J., Jung, S.G., and Jansen, B. J. (2018) Imaginary People Representing Real Numbers: Generating Personas from Online Social Media Data<\/a>. ACM Transactions on the Web. 12, 4, Article 27.<\/p>\n

Salminen, J., Jung, S.G., Chowdury, S.A., and Jansen, B. J. (2020) Rethinking Personas for Fairness: Algorithmic Transparency and Accountability in Data-Driven Personas<\/a>. 22nd International Conference on Human-Computer Interaction (HCII2020). Copenhagen, Denmark, 19-24 July 2020. 82-100.<\/p>\n

Jung, S.G., Salminen, J., and Jansen, B. J. (2020) Giving Faces to Data: Creating Data-Driven<\/a> Personas from Personified Big Data<\/a>. ACM Conference on Intelligent User Interfaces (IUI2020)(Demo Paper), Cagliari, Italy. 17-20 March, 132\u2013133.<\/p>\n

Salminen, J., Jung, S.G., and Jansen, B. J. (2019) Detecting Demographic Bias in Automatically Generated Personas<\/a>. ACM CHI Conference on Human Factors in Computing Systems (CHI2019) (Extended Abstract), Glasgow, United Kingdom, 4-9 May. Paper No. LBW0122.<\/p>\n

Jansen, B. J., Jung, S.G., Salminen, J., An, J. and Kwak, H. (2018) Combining Behavioral and Demographic Information to Segment Online Audiences: Experiments with a YouTube Channel<\/a>. 5th International Conference ‘Internet Science’ (INSCI’2018) St. Petersburg, Russia, 24-26 October. 141-153.<\/p>\n

Jung, S.G., Salminen, J., Kwak, H., An, J., and Jansen, B. J. (2018) Automatic Persona Generation (APG): A Rationale and Demonstration, ACM SIGIR Conference on Human Information Interaction and Retrieval (CHIIR2018) (Demo)<\/a>, New Brunswick, New Jersey, USA, 11-15 March.<\/p>\n

An, J., Kwak, H., and Jansen, B. J., (2017) Personas for Content Creators via Decomposed Aggregate Audience Statistics<\/a>. Advances in Social Network Analysis and Mining (ASONAM 2017). Sydney, Australia, p. 632-635. 31 Jul – 3 Aug.<\/p>\n

Jung, S., An, J., Kwak, H., Ahmad, M., Nielsen, L., and Jansen, B. J. (2017) Persona Generation from Aggregated Social Media Data<\/a>. ACM Conference Extended Abstracts on Human Factors in Computing Systems 2017 (CHI2017). Denver, Colorado. p. 1748-1755. 6-11 May.<\/p>\n

An, J., Kwak, H., and Jansen, B. J. (2017) Automatic Generation of Personas Using YouTube Social Media Data<\/a>. Proceedings of the 50th International Conference on System Sciences (HICSS-50). Waikoloa, Hawaii. p. 833-842. 4-7 January.<\/p>\n

An, J., Cho, H.Y., Kwak, H., Hassen, M.Z., and Jansen, B. J. (2016) Towards Automatic Persona Generation Using Social Media<\/a>. The Third International Symposium on Social Networks Analysis, Management and Security (SNAMS 2016), The 4th International Conference on Future Internet of Things and Cloud. p. 206-211. Vienna, Austria. 22-24 August.<\/p>\n

For the complete persona research articles from the APG Team, please visit our Persona Research from The APG Team<\/a> page.<\/p>\n

Thanks!<\/p>\n","protected":false},"excerpt":{"rendered":"

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas. Check ’em out! An, J., Kwak, H., Salminen, J., Jung, S.G., and Jansen, B. J. 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