{"id":1382,"date":"2021-03-20T22:22:53","date_gmt":"2021-03-20T19:22:53","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1382"},"modified":"2021-03-20T22:36:01","modified_gmt":"2021-03-20T19:36:01","slug":"persona-evaluation-research","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/persona-evaluation-research\/","title":{"rendered":"Persona Evaluation Research"},"content":{"rendered":"

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research.<\/p>\n

\"please
Persona Research from The APG Team<\/a><\/figcaption><\/figure>\n

Here some of the APG team’s research articles about data-driven personas and persona evaluation. Check ’em out!<\/p>\n

Salminen, J., Santos, J. M., Kwak, H., An, J., Jung, S.G., and Jansen, B. J. (2020) Persona Perception Scale: Development and Exploratory Validation of an Instrument for Evaluating Individuals’ Perceptions of Personas<\/a>. International Journal of Human-Computer Studies<\/u>, (141), Article 102437.<\/p>\n

Salminen, J., Jung, S.G., Chowdhury, S. \u015eeng\u00fcn, S., and Jansen, B. J. (2020) Personas and Analytics: A Comparative User Study of Efficiency and Effectiveness for a User Identification Task<\/a>. ACM CHI Conference on Human Factors in Computing Systems (CHI’20), Honolulu, HI, USA. 25\u201330 April, 1-13.<\/p>\n

Salminen, J., Liu, Y.H., \u015eeng\u00fcn, S., Santos, J., Jung, S.G., and Jansen, B. J. (2020) The Effect of Numerical and Textual Information on Visual Engagement and Perceptions of AI-Driven Persona Interfaces<\/a>. ACM Conference on Intelligent User Interfaces (IUI 2020), Cagliari, Italy. 17-20 March, 357\u2013368.<\/p>\n

Salminen, J., Nagpal, M., Kwak, H., An, J., Jung, S.G., and Jansen, B. J. (2019) Confusion Prediction from Eye-Tracking Data: Experiments with Machine Learning<\/a>. 9th International Conference on Information Systems and Technologies (ICIST 2019), Cairo, Egypt. 24\u201326 March. Article No. 5.<\/p>\n

Salminen, J., Kwak, H., Santos, J. M., Jung, S.G., An, J., and Jansen, B. J. (2018) Persona Perception Scale: Developing and Validating an Instrument for Human-Like Representations of Data<\/a>. ACM CHI Conference on Human Factors in Computing Systems (CHI2018) (Extended Abstract), Montr\u00e9al, Canada, 21-26 April, LBW075.<\/p>\n

Salminen, J., Jung, S.G., An, J., Kwak, H., and Jansen, B. J. (2018) Findings of a User Study of Automatically Generated Personas<\/a>. ACM CHI Conference on Human Factors in Computing Systems (CHI2018) (Extended Abstract), Montr\u00e9al, Canada, 21-26 April, LBW097.<\/p>\n

Salminen, J., Jansen, B. J., An, J., Jung, S.G., Nielsen, L., and Kwak, H. (2018) Fixation and Confusion \u2013 Investigating Eye-tracking Participants\u2019 Exposure to Information in Personas<\/a>. ACM SIGIR Conference on Human Information Interaction and Retrieval (CHIIR2018), New Brunswick, New Jersey, USA, 11-15 March.<\/p>\n

Nielsen, L., Jung, S.G., An, J., Salminen, J., Kwak, H., and Jansen, B. J., (2017) Who are your users?: comparing media professionals’ preconception of users to data-driven personas<\/a>. In Proceedings of the 29th Australian Conference on Computer-Human Interaction (OZCHI ’17), Brisbane, Australia, p. 602-606. 28 Nov.-1 Dec.<\/p>\n

For the complete persona research articles from the APG Team, please visit our Persona Research from The APG Team<\/a> page.<\/p>\n

Thanks!<\/p>\n","protected":false},"excerpt":{"rendered":"

In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team’s research articles about data-driven personas and persona evaluation. Check ’em out! Salminen, J., Santos, J. M., Kwak, H., An, J., Jung, S.G., and Jansen, B. […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,2],"tags":[234,462,267,365,464,362,461,459,360,363,460,359,463,39,361,458,133,465,358,364],"class_list":["post-1382","post","type-post","status-publish","format-standard","hentry","category-persona-research","category-personas","tag-actionable-buyer-persona-research","tag-apg-research","tag-buyer-persona-research","tag-chi-research","tag-data-driven-persona-research","tag-disadvantages-of-market-research","tag-disadvantages-of-marketing-research","tag-disadvantages-of-not-doing-market-research","tag-google-analytics-research","tag-how-to-research-a-persona","tag-literature-review-in-quantitative-research","tag-market-research-disadvantages","tag-persona-analytics-research","tag-persona-research","tag-persona-research-for-construction","tag-persona-research-questions","tag-personas-research","tag-research-personas","tag-user-persona-research-company","tag-user-research-interview-questions-sample"],"yoast_head":"\nPersona Evaluation Research – The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/persona-evaluation-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Persona Evaluation Research – The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. 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