{"id":1378,"date":"2021-03-20T22:17:38","date_gmt":"2021-03-20T19:17:38","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1378"},"modified":"2021-03-20T22:35:35","modified_gmt":"2021-03-20T19:35:35","slug":"data-driven-personas-and-segmentation-research","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/data-driven-personas-and-segmentation-research\/","title":{"rendered":"Data-Driven Personas and Segmentation Research"},"content":{"rendered":"<p>In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research.<\/p>\n<figure id=\"attachment_504\" aria-describedby=\"caption-attachment-504\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-504 size-medium\" src=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/APG-2020.png?resize=300%2C184&#038;ssl=1\" alt=\"please visit our Persona Research from The APG Team page\" width=\"300\" height=\"184\" srcset=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/APG-2020.png?resize=300%2C184&amp;ssl=1 300w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/APG-2020.png?w=490&amp;ssl=1 490w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-504\" class=\"wp-caption-text\"><a href=\"https:\/\/persona.qcri.org\/persona-research\" target=\"_blank\" rel=\"noopener\">Persona Research from The APG Team<\/a><\/figcaption><\/figure>\n<p>Here some of the APG team&#8217;s research articles about data-driven personas and segmentation. Check &#8217;em out!<\/p>\n<p>Jansen, B. J., Salminen, J. O., &amp; Jung, S. (2020). <a href=\"https:\/\/content.sciendo.com\/configurable\/contentpage\/journals$002fdim$002fahead-of-print$002farticle-10.2478-dim-2020-0048$002farticle-10.2478-dim-2020-0048.xml?tab_body=pdf-78589\">Making Meaningful User Segments from Datasets Using Product Dissemination and Product Impact<\/a>. Data and Information Management. doi: <a href=\"https:\/\/doi.org\/10.2478\/dim-2020-0048\">https:\/\/doi.org\/10.2478\/dim-2020-0048<\/a><\/p>\n<p>An, J., Kwak, H., Salminen, J., Jung, S.G., and Jansen, B. J. (2018) <a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/jansen_snam_segmentation.pdf\">Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data<\/a>. Social Network Analysis and Mining. 8(1), 54.<\/p>\n<p>For the complete persona research articles from the APG Team, please visit our <a href=\"https:\/\/persona.qcri.org\/persona-research\" target=\"_blank\" rel=\"noopener\">Persona Research from The APG Team<\/a> page.<\/p>\n<p>Thanks!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. Here some of the APG team&#8217;s research articles about data-driven personas and segmentation. Check &#8217;em out! Jansen, B. J., Salminen, J. O., &amp; Jung, S. (2020). Making Meaningful User Segments from [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,2],"tags":[234,462,267,365,464,362,461,459,360,363,460,359,463,39,361,458,133,465,358,364],"class_list":["post-1378","post","type-post","status-publish","format-standard","hentry","category-persona-research","category-personas","tag-actionable-buyer-persona-research","tag-apg-research","tag-buyer-persona-research","tag-chi-research","tag-data-driven-persona-research","tag-disadvantages-of-market-research","tag-disadvantages-of-marketing-research","tag-disadvantages-of-not-doing-market-research","tag-google-analytics-research","tag-how-to-research-a-persona","tag-literature-review-in-quantitative-research","tag-market-research-disadvantages","tag-persona-analytics-research","tag-persona-research","tag-persona-research-for-construction","tag-persona-research-questions","tag-personas-research","tag-research-personas","tag-user-persona-research-company","tag-user-research-interview-questions-sample"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data-Driven Personas and Segmentation Research &#8211; The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/data-driven-personas-and-segmentation-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data-Driven Personas and Segmentation Research &#8211; The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"In addition to developing persona analytics systems and features to create accurate and precise data-driven personas, the APG Team also conducts persona analytics research. 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Making Meaningful User Segments from [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.qcri.org\/blog\/data-driven-personas-and-segmentation-research\/\" \/>\n<meta property=\"og:site_name\" content=\"The Persona Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-20T19:17:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-20T19:35:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/APG-2020-300x184.png\" \/>\n<meta name=\"author\" content=\"Jim Jansen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Jansen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/data-driven-personas-and-segmentation-research\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/data-driven-personas-and-segmentation-research\/\"},\"author\":{\"name\":\"Jim Jansen\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/27d3999853d82c7a10b08504351811f5\"},\"headline\":\"Data-Driven Personas and Segmentation Research\",\"datePublished\":\"2021-03-20T19:17:38+00:00\",\"dateModified\":\"2021-03-20T19:35:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/data-driven-personas-and-segmentation-research\/\"},\"wordCount\":145,\"publisher\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/data-driven-personas-and-segmentation-research\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2020\/04\/APG-2020-300x184.png\",\"keywords\":[\"actionable buyer persona research\",\"apg research\",\"buyer persona research\",\"chi research\",\"data-driven persona research\",\"disadvantages of market research\",\"disadvantages of marketing research\",\"disadvantages of not doing market research\",\"google analytics research\",\"how to research a persona\",\"literature review in quantitative research\",\"market research disadvantages\",\"persona analytics research\",\"persona research\",\"persona research for construction\",\"persona research questions\",\"personas research\",\"research personas\",\"user persona research company\",\"user research interview questions sample\"],\"articleSection\":[\"Persona Research\",\"Personas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/data-driven-personas-and-segmentation-research\/\",\"url\":\"https:\/\/persona.qcri.org\/blog\/data-driven-personas-and-segmentation-research\/\",\"name\":\"Data-Driven Personas and Segmentation Research &#8211; 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He is a graduate of West Point and has a Ph.D. in computer science from Texas A&amp;M University, along with master degrees from Texas A&amp;M (computer science) and Troy State (international relations). 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He is a graduate of West Point and has a Ph.D. in computer science from Texas A&amp;M University, along with master degrees from Texas A&amp;M (computer science) and Troy State (international relations). 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