{"id":1326,"date":"2021-04-12T15:00:31","date_gmt":"2021-04-12T12:00:31","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1326"},"modified":"2023-11-03T09:47:17","modified_gmt":"2023-11-03T06:47:17","slug":"persona-creator-make-data-driven-personas-quickly-with-apg","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/persona-creator-make-data-driven-personas-quickly-with-apg\/","title":{"rendered":"Persona Creator: Make data-driven personas quickly with APG"},"content":{"rendered":"<figure id=\"attachment_1446\" aria-describedby=\"caption-attachment-1446\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1446\" src=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/03\/persona_creator.jpg?resize=768%2C512&#038;ssl=1\" alt=\"\" width=\"768\" height=\"512\" srcset=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/03\/persona_creator.jpg?w=768&amp;ssl=1 768w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/03\/persona_creator.jpg?resize=300%2C200&amp;ssl=1 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-1446\" class=\"wp-caption-text\"><a href=\"https:\/\/persona.qcri.org\/\" target=\"_blank\" rel=\"noopener\">Persona Creator: Make data-driven personas quickly with APG<\/a><\/figcaption><\/figure>\n<p>With increasing access to analytics data, personas are more and more generated from online user statistics using big data and algorithmic approaches. This integration offers new opportunities to shift personas from flat files of data presentation to that of interactive interfaces for analytics systems.<\/p>\n<p>This transition towards the concept of \u201cpersona as interface\u201d to a persona analytics system is what <a href=\"https:\/\/persona.qcri.org\/blog\/persona-topics\/automatic-persona-generation\/\">Automatic Persona Generation (APG)<\/a> is all about!<\/p>\n<p><!--more--><\/p>\n<p>In pushing advancements of both persona and analytics conceptualization, development, and use, the APG system presents a multi-layered \u201cfull-stack\u201d integration for creating your data-driven personas! APG is a persona creator!<\/p>\n<p>APG affords three levels of user data presentation, which are:<\/p>\n<ul>\n<li>the conceptual persona,<\/li>\n<li>the analytical user metrics, and<\/li>\n<li>the foundational user data.<\/li>\n<\/ul>\n<p>As a persona creator, APG generates a set of persona profiles representing the user population segments, with each segment having a complete persona profile. Data-driven personas, relying on regular data collection intervals, can enrich the traditional <a href=\"https:\/\/persona.qcri.org\/blog\/major-parts-of-the-apg-persona-profile\/\">persona profile<\/a> with additional elements such as:<\/p>\n<ul>\n<li>user loyalty,<\/li>\n<li>sentiment analysis, and<\/li>\n<li>topics of interest,<\/li>\n<\/ul>\n<p>which are features requested by the stakeholders.<\/p>\n<p>For persona creation, the APG personas are displayed to stakeholders (i.e., the people from the organization whose data is used for the persona generation) via the interactive online system running on Flask, an open-source Python web framework. As such, APG is a fully functional system deployed with real client organizations, with a demo available online offers the benefits of both personas and analytics systems and addresses some of the shortcomings of each.<\/p>\n<p>Overall, the capabilities and conceptual enhancement of the personas as an interface to full-stack analytics systems presents much promise for employing <a href=\"https:\/\/persona.qcri.org\/blog\/persona-topics\/data-driven-personas\/\">data-driven persona<\/a>, for the leveraging of user information, and impacting decision making in organizations.<\/p>\n<p>What more? Read this article:<\/p>\n<p>Jansen, B. J., Jung, S.G., and Salminen, J. (2020)\u00a0<a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/pra2.215.pdf\" target=\"_blank\" rel=\"noopener\">From Flat File to Interface: Conceptual Synthesis of Personas and Analytics for Enhanced User Understanding<\/a>. 83rd Annual Meeting of the Association for Information Science and Technology. Pittsburgh, PA, USA, 23-28 October. 1-11.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With increasing access to analytics data, personas are more and more generated from online user statistics using big data and algorithmic approaches. This integration offers new opportunities to shift personas from flat files of data presentation to that of interactive interfaces for analytics systems. This transition towards the concept of \u201cpersona as interface\u201d to a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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This integration offers new opportunities to shift personas from flat files of data presentation to that of interactive interfaces for analytics systems. This transition towards the concept of \u201cpersona as interface\u201d to a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.qcri.org\/blog\/persona-creator-make-data-driven-personas-quickly-with-apg\/\" \/>\n<meta property=\"og:site_name\" content=\"The Persona Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-12T12:00:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-03T06:47:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/03\/persona_creator.jpg\" \/>\n<meta name=\"author\" content=\"Jim Jansen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Jansen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/persona-creator-make-data-driven-personas-quickly-with-apg\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/persona-creator-make-data-driven-personas-quickly-with-apg\/\"},\"author\":{\"name\":\"Jim Jansen\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/27d3999853d82c7a10b08504351811f5\"},\"headline\":\"Persona Creator: Make data-driven personas quickly with APG\",\"datePublished\":\"2021-04-12T12:00:31+00:00\",\"dateModified\":\"2023-11-03T06:47:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/persona-creator-make-data-driven-personas-quickly-with-apg\/\"},\"wordCount\":354,\"publisher\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/persona-creator-make-data-driven-personas-quickly-with-apg\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/03\/persona_creator.jpg\",\"keywords\":[\"10 steps to personas\",\"and do?\",\"apg\",\"auto persona\",\"benefits of empathy mapping\",\"construction personas\",\"create a persona profile\",\"create buyer persona hubspot\",\"create persona online\",\"create personas\",\"create personas online\",\"create user persona online free\",\"create user personas online\",\"creating a persona\",\"creating personas\",\"custom segments may be created using which criteria\",\"data driven persona\",\"data personas\",\"data-driven personas\",\"empathy mapping example\",\"feel\",\"how to create a buyer persona hubspot\",\"how to create a persona\",\"how to create a persona for ux\",\"how to create a persona profile\",\"how to create a user persona\",\"how to create an online persona\",\"how to create buyer personas\",\"how to create marketing personas for private schools\",\"how to create personas\",\"how to create personas ux\",\"how to create user personas\",\"how to make a persona\",\"how to make personas\",\"how to make personas ux\",\"https:\/\/www.hubspot.com\/make-my-persona\",\"hubspot create persona\",\"hubspot make my persona\",\"hubspot make my persona tool\",\"hubspot persona maker\",\"hubspot.com\/make-my-persona\",\"make a persona\",\"make my buyer persona\",\"make my persona\",\"make my persona by hubspot\",\"make my persona hubspot\",\"on what are personas typically based\",\"online persona creator\",\"persona behaviors\",\"persona creation\",\"persona creation tool\",\"persona creator\",\"persona design\",\"persona development\",\"persona generator\",\"persona mapping\",\"persona mapping example\",\"persona modeling tool\",\"persona software development\",\"persona system\",\"persona tool\",\"personas and customer journey mapping\",\"say\",\"user persona generator\",\"user persona interview questions\",\"user personas and branding how to create a buyer persona that resonates\",\"user personas are created during this phase\",\"what are the three types of segments you can create in hubspot?\",\"where do you capture what your personas think\"],\"articleSection\":[\"Personas\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/persona-creator-make-data-driven-personas-quickly-with-apg\/\",\"url\":\"https:\/\/persona.qcri.org\/blog\/persona-creator-make-data-driven-personas-quickly-with-apg\/\",\"name\":\"Persona Creator: Make data-driven personas quickly with APG &#8211; 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