{"id":1307,"date":"2021-03-13T10:42:36","date_gmt":"2021-03-13T07:42:36","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1307"},"modified":"2021-03-18T22:14:50","modified_gmt":"2021-03-18T19:14:50","slug":"elements-of-a-persona-profile","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/elements-of-a-persona-profile\/","title":{"rendered":"Elements of a Persona Profile"},"content":{"rendered":"

Persona and Persona Profile<\/h3>\n

A persona is a humanized representation of a user segment, audience segment, or customer segment.<\/p>\n

The persona is presented in a persona profile. A persona profile is the actual representation of the persona. So, a persona is a conceptualize. The person profile is the physical manifestation of that concept.<\/p>\n

The persona profile contains various attributes, insights, and information about the persona. Each of these are an element of the persona profile.<\/p>\n

Example of a Persona Profile<\/h3>\n

Here is an example of a data-driven persona profile created by APG, the automated persona generation system.<\/p>\n

\"APG
This is a persona profile generated by APG, which is a full stack persona analytics system.<\/figcaption><\/figure>\n

What elements does a persona profile typically contain?<\/p>\n

Persona Profile Elements<\/h3>\n

We analyzed all major persona profile templates that we could locate and identified the follow elements grouped into 3 major categories<\/strong> and 7 sub-categories<\/strong>.<\/p>\n

Major Categories: Image, Descriptive, and User Story<\/p>\n

Sub-Categories: Picture, Demographics, Other Basic Information, Psychographics Goals, Skills, Personal, Other Attributes<\/p>\n

The specific components of each are listed below.<\/p>\n

    \n
  • Image<\/strong>\n
      \n
    • Picture<\/li>\n<\/ul>\n<\/li>\n
    • Descriptive<\/strong>\n
        \n
      • Demographics<\/strong>\n
          \n
        • Name<\/li>\n
        • Age<\/li>\n
        • Location<\/li>\n
        • Salary<\/li>\n
        • Relationship Status<\/li>\n<\/ul>\n<\/li>\n
        • Other Basic Information <\/strong>\n
            \n
          • Quotes<\/li>\n
          • Bio<\/li>\n
          • Job Title<\/li>\n
          • Education<\/li>\n
          • Years of Experience<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n
          • User Story<\/strong>\n
              \n
            • Psychographics Goals<\/strong>\n
                \n
              • Motivation<\/li>\n
              • Influencers<\/li>\n
              • Pain Points<\/li>\n
              • Personal Values<\/li>\n
              • Personality<\/li>\n
              • Defining Traits<\/li>\n
              • Archetype<\/li>\n<\/ul>\n<\/li>\n
              • Skills <\/strong>\n
                  \n
                • Specific Skills<\/li>\n
                • Areas of Expertise<\/li>\n
                • Technology<\/li>\n<\/ul>\n<\/li>\n
                • Personal<\/strong>\n
                    \n
                  • Fav App\/ Preferred Channels<\/li>\n
                  • Preferred Brands<\/li>\n
                  • Trusted Resources<\/li>\n<\/ul>\n<\/li>\n
                  • Other Attributes Work Experience<\/strong>\n
                      \n
                    • Relationship with Company<\/li>\n
                    • Collaborators<\/li>\n
                    • Time Management<\/li>\n
                    • Current Tools<\/li>\n
                    • Event Attendance Attributes<\/li>\n
                    • Misc.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                      So, if you are looking for a template for designing a persona profile, these persona profile elements will provide a comprehensive persona representation for you!<\/p>\n

                      \"What
                      The elements of a persona profile.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

                      Persona and Persona Profile A persona is a humanized representation of a user segment, audience segment, or customer segment. The persona is presented in a persona profile. A persona profile is the actual representation of the persona. So, a persona is a conceptualize. The person profile is the physical manifestation of that concept. The persona […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[152,16,37,59,2],"tags":[189,190,194,456,192,185,193,195,455,51,184,170,451,188,191,187,186],"class_list":["post-1307","post","type-post","status-publish","format-standard","hentry","category-hci-and-data-driven-personas","category-persona-creation","category-persona-design","category-persona-development","category-personas","tag-buyer-persona-profile","tag-buyer-persona-template","tag-candidate-persona-template","tag-confusion-photos","tag-customer-persona-template","tag-elements-of-persona-profile","tag-free-persona-template","tag-gratis-persona-template","tag-persona-faces","tag-persona-pictures","tag-persona-profile","tag-persona-template","tag-personas-names","tag-template","tag-user-persona-template","tag-ux-persona","tag-ux-persona-profile"],"yoast_head":"\nElements of a Persona Profile – The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/elements-of-a-persona-profile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elements of a Persona Profile – The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"Persona and Persona Profile A persona is a humanized representation of a user segment, audience segment, or customer segment. The persona is presented in a persona profile. A persona profile is the actual representation of the persona. So, a persona is a conceptualize. The person profile is the physical manifestation of that concept. 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