{"id":1295,"date":"2021-03-18T09:06:13","date_gmt":"2021-03-18T06:06:13","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1295"},"modified":"2021-03-18T05:09:23","modified_gmt":"2021-03-18T02:09:23","slug":"using-data-driven-personas-with-scenarios-participatory-design-card-sorting-serious-games-or-agile-development","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/using-data-driven-personas-with-scenarios-participatory-design-card-sorting-serious-games-or-agile-development\/","title":{"rendered":"Using Data-Driven Personas with Scenarios, Participatory design, Card sorting, Serious games, or Agile development"},"content":{"rendered":"<p>Data-Driven Personas are algorithmically created from user behavioral and demographic data.<\/p>\n<p>These analytic personas are a valuable Human Computer Interaction (HCI) design technique in themselves, especially when incorporated into an interactive persona analytics system.<\/p>\n<figure id=\"attachment_1296\" aria-describedby=\"caption-attachment-1296\" style=\"width: 486px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-1296 size-full\" src=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/03\/stock59.jpg?resize=486%2C270&#038;ssl=1\" alt=\"Design\" width=\"486\" height=\"270\" srcset=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/03\/stock59.jpg?w=486&amp;ssl=1 486w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/03\/stock59.jpg?resize=300%2C167&amp;ssl=1 300w\" sizes=\"auto, (max-width: 486px) 100vw, 486px\" \/><figcaption id=\"caption-attachment-1296\" class=\"wp-caption-text\"><a href=\"https:\/\/www.morganclaypoolpublishers.com\/catalog_Orig\/product_info.php?products_id=1608\" target=\"_blank\" rel=\"noopener\">HCI Design Techniques Used With Data-Driven Personas<\/a><\/figcaption><\/figure>\n<p><!--more-->These data-driven personas can also be valuable to enhance other HCI and software design techniques.<\/p>\n<p>In our book, <a href=\"https:\/\/www.morganclaypoolpublishers.com\/catalog_Orig\/product_info.php?products_id=1608\" target=\"_blank\" rel=\"noopener\">Data-Driven Personas<\/a>, we discuss the use of data-driven personas alongside other user-experience (UX) research techniques customarily used within the field of HCI, specifically:<\/p>\n<ul>\n<li>Scenarios &#8211; are stories that describe the context behind a specific user group\u2019s behavior and help designers understand their motivations, needs, and barriers.<\/li>\n<li>Participatory design &#8211; is a collaborative design approach that actively involves different stakeholders, such as customers, partners, and employees, as full participants during a product development lifecycle.<\/li>\n<li>Card sorting &#8211; is a technique that organizes information into logical groups frequently used to explore architecture, workflow, navigation, etc.<\/li>\n<li>Serious games &#8211; are designed with a focus on their pedagogical value or solving business problems as opposed to pure entertainment.<\/li>\n<li>Agile development &#8211; is a framework that advocates adaptive planning and continual updating of requirements based on iterative testing and user feedback.<\/li>\n<\/ul>\n<p>We discuss each of these UX research techniques while simultaneously highlighting how each can be used alongside data-driven personas.<\/p>\n<p>You can get your copy of the book from the publisher, <a href=\"https:\/\/www.morganclaypoolpublishers.com\/catalog_Orig\/product_info.php?products_id=1608\" data-attribute-index=\"8\" data-entity-hovercard-id=\"urn:li:fs_miniCompany:11674409\" data-entity-type=\"MINI_COMPANY\">Data-Driven Personas<\/a><\/p>\n<p>Or through Amazon <a href=\"https:\/\/www.amazon.com\/dp\/1636390684\/\" data-attribute-index=\"15\">Data-Driven Personas<\/a><\/p>\n<p>Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021).\u00a0<u><a href=\"https:\/\/www.morganclaypool.com\/doi\/abs\/10.2200\/S01072ED1V01Y202101HCI048\" target=\"_blank\" rel=\"noopener\">Data-Driven Personas<\/a><\/u>. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data-Driven Personas are algorithmically created from user behavioral and demographic data. These analytic personas are a valuable Human Computer Interaction (HCI) design technique in themselves, especially when incorporated into an interactive persona analytics system.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,152,153,4],"tags":[132,42,156,157,158,159,160,161,162,163,164,165,166,26,21,60,39,33,22],"class_list":["post-1295","post","type-post","status-publish","format-standard","hentry","category-data-driven-personas","category-hci-and-data-driven-personas","category-hci-and-personas-analytics","category-persona-analytics","tag-data-driven-persona-book","tag-hci","tag-hci-and-data-driven-personas","tag-hci-and-personas","tag-hci-and-personas-analytics","tag-hci-audience-understanding","tag-hci-customer-understanding","tag-hci-design-technique","tag-hci-user-understanding","tag-human-computer-interaction-user-understanding-technique","tag-human-computer-interaction","tag-human-computer-interaction-design","tag-human-computer-interaction-design-technique","tag-marketing-personas","tag-persona-analytics","tag-persona-development","tag-persona-research","tag-personas","tag-value-of-personas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using Data-Driven Personas with Scenarios, Participatory design, Card sorting, Serious games, or Agile development &#8211; The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/using-data-driven-personas-with-scenarios-participatory-design-card-sorting-serious-games-or-agile-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Data-Driven Personas with Scenarios, Participatory design, Card sorting, Serious games, or Agile development &#8211; The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"Data-Driven Personas are algorithmically created from user behavioral and demographic data. These analytic personas are a valuable Human Computer Interaction (HCI) design technique in themselves, especially when incorporated into an interactive persona analytics system.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.qcri.org\/blog\/using-data-driven-personas-with-scenarios-participatory-design-card-sorting-serious-games-or-agile-development\/\" \/>\n<meta property=\"og:site_name\" content=\"The Persona Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-18T06:06:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/03\/stock59.jpg\" \/>\n<meta name=\"author\" content=\"Jim Jansen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Jansen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/using-data-driven-personas-with-scenarios-participatory-design-card-sorting-serious-games-or-agile-development\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/using-data-driven-personas-with-scenarios-participatory-design-card-sorting-serious-games-or-agile-development\/\"},\"author\":{\"name\":\"Jim Jansen\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/27d3999853d82c7a10b08504351811f5\"},\"headline\":\"Using Data-Driven Personas with Scenarios, Participatory design, Card sorting, Serious games, or Agile development\",\"datePublished\":\"2021-03-18T06:06:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/using-data-driven-personas-with-scenarios-participatory-design-card-sorting-serious-games-or-agile-development\/\"},\"wordCount\":280,\"publisher\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/using-data-driven-personas-with-scenarios-participatory-design-card-sorting-serious-games-or-agile-development\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/03\/stock59.jpg\",\"keywords\":[\"data-driven persona book\",\"HCI\",\"HCI and data-driven personas\",\"HCI and personas\",\"HCI and personas analytics\",\"HCI audience understanding\",\"HCI customer understanding\",\"HCI design technique\",\"HCI user understanding\",\"human computer interaction user understanding technique\",\"Human-Computer Interaction\",\"Human-Computer Interaction design\",\"Human-Computer Interaction design technique\",\"marketing personas\",\"persona analytics\",\"persona development\",\"persona research\",\"personas\",\"value of personas\"],\"articleSection\":[\"Data-Driven Personas\",\"HCI and data-driven personas\",\"HCI and personas analytics\",\"Persona Analytics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/using-data-driven-personas-with-scenarios-participatory-design-card-sorting-serious-games-or-agile-development\/\",\"url\":\"https:\/\/persona.qcri.org\/blog\/using-data-driven-personas-with-scenarios-participatory-design-card-sorting-serious-games-or-agile-development\/\",\"name\":\"Using Data-Driven Personas with Scenarios, Participatory design, Card sorting, Serious games, or Agile development &#8211; 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