{"id":1256,"date":"2021-03-04T17:17:42","date_gmt":"2021-03-04T14:17:42","guid":{"rendered":"https:\/\/persona.qcri.org\/blog\/?p=1256"},"modified":"2021-03-18T11:57:59","modified_gmt":"2021-03-18T08:57:59","slug":"infographic-for-data-driven-personas-book","status":"publish","type":"post","link":"https:\/\/persona.qcri.org\/blog\/infographic-for-data-driven-personas-book\/","title":{"rendered":"Infographic for Data-Driven Personas book!"},"content":{"rendered":"<p>Hey, get your copy of the infographic for the book, <u><a href=\"https:\/\/www.morganclaypool.com\/doi\/abs\/10.2200\/S01072ED1V01Y202101HCI048\" target=\"_blank\" rel=\"noopener\">Data-Driven Personas<\/a><\/u>!<\/p>\n<figure id=\"attachment_1287\" aria-describedby=\"caption-attachment-1287\" style=\"width: 375px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-1287 size-full\" src=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/03\/infographic_ddp_08_Mar_2021.png?resize=375%2C922&#038;ssl=1\" alt=\"Infographic for Data-Driven Personas book!\" width=\"375\" height=\"922\" srcset=\"https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/03\/infographic_ddp_08_Mar_2021.png?w=375&amp;ssl=1 375w, https:\/\/i0.wp.com\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/03\/infographic_ddp_08_Mar_2021.png?resize=122%2C300&amp;ssl=1 122w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><figcaption id=\"caption-attachment-1287\" class=\"wp-caption-text\"><a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/data-driven_personas_book_infographic.pdf\" target=\"_blank\" rel=\"noopener\">Infographic for Data-Driven Personas book!<\/a><\/figcaption><\/figure>\n<p>Get the (free) <a href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/data-driven_personas_book_infographic.pdf\" target=\"_blank\" rel=\"noopener\">infographic for Data-Driven Personas book!<\/a><\/p>\n<p><!--more-->You can get your copy of the book via <a href=\"https:\/\/www.morganclaypoolpublishers.com\/catalog_Orig\/product_info.php?products_id=1608\" data-attribute-index=\"8\" data-entity-hovercard-id=\"urn:li:fs_miniCompany:11674409\" data-entity-type=\"MINI_COMPANY\">Data-Driven Personas<\/a><\/p>\n<p>Or through Amazon <a href=\"https:\/\/www.amazon.com\/dp\/1636390684\/\" data-attribute-index=\"15\">Data-Driven Personas<\/a><\/p>\n<p>Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021).\u00a0<u><a href=\"https:\/\/www.morganclaypool.com\/doi\/abs\/10.2200\/S01072ED1V01Y202101HCI048\" target=\"_blank\" rel=\"noopener\">Data-Driven Personas<\/a><\/u>. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/persona.qcri.org\/blog\/data-driven-persona-book-596-cites-to-prior-persona-work\/\">Data-Driven Persona Book: 596 Cites to Prior Persona Work<\/a> https:\/\/persona.qcri.org\/blog\/data-driven-persona-book-596-cites-to-prior-persona-work\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/data-driven-persona-book-3-appendices-for-making-personas-actionable\/\">Data-Driven Persona Book: 3 Appendices for Making Personas Actionable<\/a> https:\/\/persona.qcri.org\/blog\/data-driven-persona-book-3-appendices-for-making-personas-actionable\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/chapters-for-data-driven-personas-a-morgan-claypool-publication\/\">Chapters for Data-Driven Personas, a Morgan-Claypool Publication<\/a> https:\/\/persona.qcri.org\/blog\/chapters-for-data-driven-personas-a-morgan-claypool-publication\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/acknowledgements-for-data-driven-personas-a-morgan-claypool-publication\/\">Acknowledgements for Data-Driven Personas, a Morgan-Claypool Publication<\/a> https:\/\/persona.qcri.org\/blog\/acknowledgements-for-data-driven-personas-a-morgan-claypool-publication\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-book-for-sam-the-system-designer\/\">Update \u2013 Data-Driven Personas Book for Sam, the system designer<\/a> https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-book-for-sam-the-system-designer\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-books-for-ting\/\">Update Data-Driven Personas Book for Ting, the researcher<\/a> https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-books-for-ting\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-book\/\">Update \u2013 Data-Driven Personas book for Kristi, the professor<\/a> https:\/\/persona.qcri.org\/blog\/update-data-driven-personas-book\/<br \/>\n<a href=\"https:\/\/persona.qcri.org\/blog\/personas-for-book-on-data-driven-personas\/\">Personas for Book on Data-Driven Personas<\/a> https:\/\/persona.qcri.org\/blog\/personas-for-book-on-data-driven-personas\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hey, get your copy of the infographic for the book, Data-Driven Personas! Get the (free) infographic for Data-Driven Personas book!<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,153],"tags":[399,132,42,156,157,158,159,160,161,162,163,164,165,166,26,21,60,39,33,22],"class_list":["post-1256","post","type-post","status-publish","format-standard","hentry","category-data-driven-personas","category-hci-and-personas-analytics","tag-buyer-personas-book","tag-data-driven-persona-book","tag-hci","tag-hci-and-data-driven-personas","tag-hci-and-personas","tag-hci-and-personas-analytics","tag-hci-audience-understanding","tag-hci-customer-understanding","tag-hci-design-technique","tag-hci-user-understanding","tag-human-computer-interaction-user-understanding-technique","tag-human-computer-interaction","tag-human-computer-interaction-design","tag-human-computer-interaction-design-technique","tag-marketing-personas","tag-persona-analytics","tag-persona-development","tag-persona-research","tag-personas","tag-value-of-personas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Infographic for Data-Driven Personas book! &#8211; The Persona Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/persona.qcri.org\/blog\/infographic-for-data-driven-personas-book\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic for Data-Driven Personas book! &#8211; The Persona Blog\" \/>\n<meta property=\"og:description\" content=\"Hey, get your copy of the infographic for the book, Data-Driven Personas! Get the (free) infographic for Data-Driven Personas book!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/persona.qcri.org\/blog\/infographic-for-data-driven-personas-book\/\" \/>\n<meta property=\"og:site_name\" content=\"The Persona Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-04T14:17:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-18T08:57:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/03\/infographic_ddp_08_Mar_2021.png\" \/>\n<meta name=\"author\" content=\"Jim Jansen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Jansen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/infographic-for-data-driven-personas-book\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/infographic-for-data-driven-personas-book\/\"},\"author\":{\"name\":\"Jim Jansen\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/#\/schema\/person\/27d3999853d82c7a10b08504351811f5\"},\"headline\":\"Infographic for Data-Driven Personas book!\",\"datePublished\":\"2021-03-04T14:17:42+00:00\",\"dateModified\":\"2021-03-18T08:57:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/infographic-for-data-driven-personas-book\/\"},\"wordCount\":191,\"publisher\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/persona.qcri.org\/blog\/infographic-for-data-driven-personas-book\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/persona.qcri.org\/blog\/wp-content\/uploads\/2021\/03\/infographic_ddp_08_Mar_2021.png\",\"keywords\":[\"buyer personas book\",\"data-driven persona book\",\"HCI\",\"HCI and data-driven personas\",\"HCI and personas\",\"HCI and personas analytics\",\"HCI audience understanding\",\"HCI customer understanding\",\"HCI design technique\",\"HCI user understanding\",\"human computer interaction user understanding technique\",\"Human-Computer Interaction\",\"Human-Computer Interaction design\",\"Human-Computer Interaction design technique\",\"marketing personas\",\"persona analytics\",\"persona development\",\"persona research\",\"personas\",\"value of personas\"],\"articleSection\":[\"Data-Driven Personas\",\"HCI and personas analytics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/persona.qcri.org\/blog\/infographic-for-data-driven-personas-book\/\",\"url\":\"https:\/\/persona.qcri.org\/blog\/infographic-for-data-driven-personas-book\/\",\"name\":\"Infographic for Data-Driven Personas book! 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